What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

87 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
2% Neutral
97% Positive

Pros

  • Effective Service
  • Performance Enhancing
  • Helps Innovate
  • Enables Productivity

Feature Ratings

Average 87

Email Marketing Automation

90

Advanced Campaign Management

89

Marketing Asset Management

88

Marketing Workflow Management

87

Marketing Analytics

87

Marketing Operations Management

87

Social Media Marketing Management

85

Community Marketing Management

85

Multi Channel Integration

85

Mobile Marketing Management

85

Advanced Data Segmentation

84

Vendor Capability Ratings

Average 85

Ease of Implementation

88

Business Value Created

87

Breadth of Features

87

Ease of Data Integration

86

Availability and Quality of Training

86

Quality of Features

85

Ease of IT Administration

85

Usability and Intuitiveness

85

Ease of Customization

85

Product Strategy and Rate of Improvement

84

Vendor Support

83

HubSpot Marketing Hub Reviews

Soraya E.

  • Role: Finance
  • Industry: Finance
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Marketing development form.

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Unlike other tools, I can say that this one is exclusive and different because its control over social networks is especially good, since we have the ability to grant access to each employee through HubSpot instead of sharing a password. , and we have the ability to reply/like/retweet directly on the platform.

What is your favorite aspect of this product?

What I admire most about this tool is that it has all the marketing features you need to grow your organization, they are all in one platform, super intuitive, easy to use and have amazing features that we use every day.

What do you dislike most about this product?

Since we have used this tool I have not found a single bug, rather I can say that this tool is of the best quality, with which we are satisfied.

What recommendations would you give to someone considering this product?

One of the reasons we can recommend this tool is that Marketing Hub's sectioning capabilities are extremely useful for anyone who can do it.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Effective Service

Brian G.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

I Really Love HubSpot!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

With Hubspot, you can see how your marketing, sales, and customer success departments are all connected. Before adopting Hubspot, we relied on a plethora of non-integrated products, resulting in missed opportunities. Hubspot's finest feature is that it serves as a one-stop shop for all your business needs. In addition, Hubspot has fantastic support services. When working with a tight schedule, having the ability to get a hold of someone via phone in a matter of minutes is invaluable.

What is your favorite aspect of this product?

When it comes to small enterprises, Hubspot's most useful feature is undoubtedly its all-in-one functionality. Over the years of using this service, I never once worried that we were overpaying for unnecessary extras. Workflow, support survey, sequence, and content scheduling automation let us perform like a much larger group. There was no limit to the amount of content we could distribute, and no audience we couldn't reach. Also, the support staff is FANTASTIC in every way. It's a big deal in my book when contacting help gets the job done without eating up too much of your time. As a fan of chat assistance.

What do you dislike most about this product?

Hubspot changes so frequently that my criticisms are quickly rendered moot. Still, it would be great if we could define our own policies for dealing with contact duplication and contact-company relationships. Several of the enterprise-only capabilities, such split testing of landing pages, appear unnecessary.

What recommendations would you give to someone considering this product?

When it comes to marketing automation, HubSpot is ideal for companies of all sizes. Since it's simple to pick up, getting started won't take too much time. HubSpot isn't a good fit for large businesses because of how complicated and personalized its marketing automation procedures are. HubSpot is perfect for small and medium-sized businesses since its pre-built features include everything a company needs to begin marketing immediately.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Jose L.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Excellent platform that launches and manages every

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

This excellent platform provides all companies in their expansion with the best that they may need in order to provide the best and productive experience to each client in one place in a comfortable and simple way, this software has been fundamentally created with a whole with the best fully connected tools that are truly powerful on their own, but unmatched in suites

What is your favorite aspect of this product?

I like this excellent marketing platform, because it helps in a comfortable and intelligent way to increase traffic and leans and includes in a fabulous way everything that can be needed to execute a marketing strategy, which is a fabulous attraction to attract people interested in any business and thus be able to convert them into very potential clients in a safe way and thus obtain better results for your company

What do you dislike most about this product?

There is nothing that I dislike about this platform since it is excellent for any company that wants to acquire the best potential clients, it is very successful for expanding companies, all in one place

What recommendations would you give to someone considering this product?

I recommend this platform because it gives growing businesses everything they need to deliver a better and secure experience to every customer in one place, helping marketing customers create exceptionally great digital experiences at every touch point. with the clientele in a positive and effective way, in a few words, it executes the best marketing strategy allowing to attract the best clients and thus convert them into potential clients with incomparable success

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Unique Features