HubSpot Marketing Hub Logo Award Winner Product Badge
HubSpot Marketing Hub Logo Award Winner Product Badge
HubSpot

HubSpot Marketing Hub

Composite Score
9.0 /10
CX Score
9.1 /10

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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In Partnership With SelectHub

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Automation - B2C category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
94%
Negotiation and Contract:
88%
Conflict Resolution:
93%
Strategy & Innovation:
91%
Service Experience:
94%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

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1% Negative
5% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Reliable
  • Respectful
  • Enables Productivity

Feature Ratings

Average 86

Email Marketing Automation

90

Marketing Analytics

87

Marketing Project Management

87

Customer Journey Modelling

86

SMS Marketing

86

Social Media Marketing Management

85

Mobile Marketing Management

85

Marketing Asset Management

85

Marketing Master Data Management

84

Multivariant Testing

83

Vendor Capability Ratings

Average 84

Business Value Created

87

Quality of Features

86

Breadth of Features

86

Product Strategy and Rate of Improvement

85

Availability and Quality of Training

85

Usability and Intuitiveness

85

Ease of Implementation

85

Ease of Data Integration

85

Ease of Customization

83

Ease of IT Administration

83

Vendor Support

82

HubSpot Marketing Hub Reviews

Ram S.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2024

East to use and fantastic tool to marketing pros

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

This has all the features that a marketer need to do.

What is your favorite aspect of this product?

The Email marketing and getting the data about email opened, clicked on any of the link on email body and whenever a contact opens the email.

What do you dislike most about this product?

only the pricing, rest is perfect.

What recommendations would you give to someone considering this product?

Go for it. and buy enterprise only because it will give you a superpower to do everything to up your marketing and sales game.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Thi N.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2024

Great all-in-one platform for small businesses

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub stands out from other marketing platforms due to its all-in-one solution, integrating marketing automation, CRM, sales tools, and customer service into a single platform.

What is your favorite aspect of this product?

My favorite aspect of HubSpot Marketing Hub is its seamless CRM integration. This makes it easy to align marketing and sales efforts, ensuring that customer data flows smoothly between the two functions. It allows for personalized, data-driven marketing campaigns that are directly informed by real-time sales insights, leading to more effective lead nurturing and higher conversion rates. The integration streamlines processes and eliminates the need for separate tools, making it a highly efficient solution.

What do you dislike most about this product?

What I dislike most about HubSpot Marketing Hub is its **pricing structure**, especially for small businesses. While it offers a wide range of powerful features, many of the advanced tools and capabilities are locked behind higher-tier plans, making it expensive as your business grows. The cost can quickly become prohibitive for companies with tight budgets, particularly when trying to access more advanced automation, reporting, or CRM features.

What recommendations would you give to someone considering this product?

- Take Advantage of HubSpot Academy: HubSpot offers extensive training resources for beginners and advanced users. It's a great way to get the most out of the platform. - Assess Your Budget: Be mindful of the pricing tiers, as advanced features are available only in higher plans. Ensure that the cost aligns with your business’s needs.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Alex N.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2024

Intuitive platform satisfying multiple marketers!!

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

It's a lot easier for entire Marketing and IT departments to use than other platforms. Where other platforms require a lot of IT knowledge to understand and have difficult to remember navigation, HubSpot is very easy for users even with a small amount of computer experience to use. It also tracks enrollment and participation in workflows much better than other platforms, building out rich Contact profiles as the Contacts are sent emails and interact with forms. It is on a good product roadmap and I already see that AI is being integrated in - they have gotten ahead of the coming evolution in marketing automation while other vendors catch up.

What is your favorite aspect of this product?

I like the ability to see each Contact's history over time. You can see everything from their initial interactions all the way through their participation in Workflows, Email sends, and SMS sends -- as well as their visits to forms and web pages - all in the same place.! I also like the ability to build and use a Content library - that support mobile usage. Over time templates can be developed that are mobile optimized so that you don't have to change much on the design of each email. I also enjoy the Workflows as they can automate very long or very short Customer Journeys- using data from HubSpot or using data from an integration- or both,

What do you dislike most about this product?

It's a bit expensive- and there is a lot of focus on the quantity of Contacts in the database. This can be frustrating for an organization that has million s of Customers. Sometimes they suspect the Customer of sending spam when this is not so- and the platform reflects an anti-spam viewpoint which sometimes goes to the extreme. Also it isn't good at preserving analytics in the reporting platform historically - if you are deleting contacts,, you should export your historical reports first - otherwise you will see them disappearing from the Reports for the campaigns they participated in. This is something I wish they would find a way around-.!

What recommendations would you give to someone considering this product?

Map out your processes. Map out your workflows outside of any system. Plan out what you want to build in HubSpot and in what order. Leverage what you create to build new. Build templates for lists, workflows, Pages, and Emails and test them before you go live - and use the templates. Try not to build new content that doesn't use a template. Also train all your staff who are going to be using the platform and audit their usage. If they are licensed and never log in, see about reassigning the license. Oversee usage and compliance to template usage in particular. Make sure to use Folders and naming conventions to organize your HubSpot materials.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Trustworthy
  • Efficient Service

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