HubSpot Marketing Hub Logo Award Winner Product Badge
HubSpot Marketing Hub Logo Award Winner Product Badge
HubSpot

HubSpot Marketing Hub

Composite Score
9.0 /10
CX Score
9.1 /10

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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In Partnership With SelectHub

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Automation - B2C category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
94%
Negotiation and Contract:
88%
Conflict Resolution:
93%
Strategy & Innovation:
92%
Service Experience:
94%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

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1% Negative
5% Neutral
94% Positive

Pros

  • Respectful
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Feature Ratings

Average 86

Email Marketing Automation

90

Marketing Analytics

87

Marketing Project Management

87

Customer Journey Modelling

86

Social Media Marketing Management

85

SMS Marketing

85

Mobile Marketing Management

85

Marketing Asset Management

85

Marketing Master Data Management

84

Multivariant Testing

82

Vendor Capability Ratings

Average 85

Business Value Created

87

Quality of Features

86

Breadth of Features

86

Product Strategy and Rate of Improvement

85

Availability and Quality of Training

85

Usability and Intuitiveness

85

Ease of Implementation

85

Ease of Data Integration

85

Ease of IT Administration

83

Ease of Customization

83

Vendor Support

82

HubSpot Marketing Hub Reviews

Jennifer N.

  • Role: Information Technology
  • Industry: Other
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2025

Hubspot is an amazing CRM.. Hubspot is the best

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Hubspot provides a unified platform where all CRM, marketing, sales, and customer service data is housed and accessible, facilitating collaboration and reducing silos. While other CRMs often require integration with separate marketing automation platforms or tools, leading to potential data duplication and lack of seamless communication.

What is your favorite aspect of this product?

App Integration

What do you dislike most about this product?

Nothing . I love all features

What recommendations would you give to someone considering this product?

Try it out. You'd be amazed and the wonderful things you can do with Hubspot

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Stelios K.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2025

Really the only name in the game!

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

-more features than any -very straightforward to use

What is your favorite aspect of this product?

-makes collaborating so easy with multiple team members

What do you dislike most about this product?

-some functions can be overly cumbersome

What recommendations would you give to someone considering this product?

-no matter the size of your business, even if you only need the marketing platform functions, it's totally worth it

Pros

  • Reliable
  • Unique Features
  • Helps Innovate
  • Continually Improving Product

Revanth P.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2025

Powerful CRM system with good marketing function

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Our team can have full access to hubspot and i can see company activity so my marketing efforts are easier. It is easy to look out - what's going on with our customers and where they are in their journey.

What is your favorite aspect of this product?

HubSpot Marketing Hub helps us streamline lead generation and email marketing in one platform. Eliminating the need for several disconnected tools.

What do you dislike most about this product?

HubSpot’s automation, while powerful, can feel rigid, limiting customization compared to competitors.

What recommendations would you give to someone considering this product?

Explore all the functions and understand how you can leverage it to the fullest. because there are many functions that could be highly beneficial.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Caring

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