HubSpot Marketing Hub Logo Award Winner Product Badge
HubSpot Marketing Hub Logo Award Winner Product Badge
HubSpot

HubSpot Marketing Hub

Composite Score
9.0 /10
CX Score
9.1 /10

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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In Partnership With SelectHub

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Automation - B2C category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
94%
Negotiation and Contract:
88%
Conflict Resolution:
93%
Strategy & Innovation:
91%
Service Experience:
94%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

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1% Negative
5% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Reliable
  • Respectful
  • Enables Productivity

Feature Ratings

Average 86

Email Marketing Automation

90

Marketing Analytics

87

Marketing Project Management

87

Customer Journey Modelling

86

SMS Marketing

86

Social Media Marketing Management

85

Mobile Marketing Management

85

Marketing Asset Management

85

Marketing Master Data Management

84

Multivariant Testing

83

Vendor Capability Ratings

Average 84

Business Value Created

87

Quality of Features

86

Breadth of Features

86

Product Strategy and Rate of Improvement

85

Availability and Quality of Training

85

Usability and Intuitiveness

85

Ease of Implementation

85

Ease of Data Integration

85

Ease of Customization

83

Ease of IT Administration

83

Vendor Support

82

HubSpot Marketing Hub Reviews

Matheus D.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2025

Intuitive, integrable, scalable.

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub stands out with its user-friendly interface, all-in-one platform, and seamless integration with CRM. It offers powerful automation, personalized content, and robust analytics, making it ideal for businesses seeking scalability and ease of use in their marketing efforts.

What is your favorite aspect of this product?

My favorite aspect of HubSpot Marketing Hub is its seamless integration with the CRM, allowing for smooth data flow between marketing and sales teams. This enhances lead nurturing, personalized outreach, and reporting, making it an all-in-one, efficient solution for growth.

What do you dislike most about this product?

One downside of HubSpot Marketing Hub is its pricing structure, which can become costly as features scale up or with additional users. Some advanced functionalities, like custom reporting and automation, are only available in higher-tier plans, limiting access for smaller businesses.

What recommendations would you give to someone considering this product?

I recommend starting with the free CRM and exploring HubSpot’s core features before committing to paid plans. Ensure it integrates well with your existing tools and that the pricing aligns with your business size. Take advantage of HubSpot’s training resources to maximize its potential.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Arturo-Vizcaino K.

  • Role: Finance
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2025

Simplify and Automate Marketing.

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub stands out for its all-in-one solution, integrating CRM, marketing automation, email, social media, and analytics, making it ideal for businesses seeking a comprehensive tool. In contrast, platforms like Mailchimp or ActiveCampaign focus on specific features like email marketing, often at a lower cost but with fewer integrated capabilities. HubSpot offers more robust automation and CRM integration, while other platforms may be simpler to use and more budget-friendly. However, HubSpot’s pricing can be higher, and its advanced features may require a steeper learning curve.

What is your favorite aspect of this product?

The key advantages of HubSpot Marketing Hub include its user-friendly interface, which simplifies campaign creation and management, and its all-in-one functionality that eliminates the need for multiple tools. It offers seamless CRM integration, enabling better alignment between marketing and sales teams. The platform's advanced analytics and reporting provide valuable insights into campaign performance and ROI. Additionally, its marketing automation saves time by streamlining repetitive tasks, while features like personalization and A/B testing help optimize audience engagement and conversions.

What do you dislike most about this product?

A key disadvantage of HubSpot Marketing Hub is its relatively high cost, especially for small businesses or startups. While it offers robust features, some users may find the learning curve steep for advanced functionalities. Additionally, certain features, like reporting and analytics, may be limited in lower-tier plans. Integration with third-party tools may also require additional setup or customization, which can be time-consuming.

What recommendations would you give to someone considering this product?

Overall, HubSpot Marketing Hub is a powerful and comprehensive marketing platform that excels in providing an integrated solution with features like CRM, automation, email marketing, and analytics. It is well-suited for businesses looking for scalability and robust capabilities. While its pricing may be higher and it requires some time to master, its ability to centralize marketing efforts and streamline processes makes it a top choice for larger organizations. For smaller businesses or those with more specific needs, alternative platforms like Mailchimp or ActiveCampaign may offer a more affordable and focused solution.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Jack G.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2025

" A comprehensive solution!"

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Combines email marketing, content management, social media, SEO, automation, and analytics in one platform, making it a comprehensive solution.

What is your favorite aspect of this product?

Automates repetitive tasks like lead nurturing, email follow-ups, and segmentation, freeing time for strategic work.

What do you dislike most about this product?

Lacks advanced features like social listening and competitor analysis, which are important for comprehensive social strategies.

What recommendations would you give to someone considering this product?

Begin with the free or starter plans to understand the platform’s capabilities. Upgrade as your business and marketing needs expand.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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