What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Social Media Monitoring category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

98 Plan to Renew

83 Satisfaction of Cost Relative to Value

1
Since last award


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
94%
Negotiation and Contract:
91%
Conflict Resolution:
94%
Strategy & Innovation:
91%
Service Experience:
94%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

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2% Negative
4% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Effective Service
  • Respectful

Feature Ratings

Average 84

Social Media Channel Integration Inbound

85

Visual Analytics

85

Dashboards and Reporting

85

Publishing

85

Collaboration

84

Audience Segmentation

84

Sentiment Analysis

81

Influencer Identification

81

Competitor Tracking

79

Vendor Capability Ratings

Average 84

Breadth of Features

86

Ease of Implementation

85

Quality of Features

85

Business Value Created

85

Availability and Quality of Training

84

Ease of IT Administration

84

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

83

Ease of Data Integration

83

Ease of Customization

82

Vendor Support

82

HubSpot Marketing Hub Reviews

Vijeta S.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2024

Cost-effective and relevant features

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

The effective publishing tools for multiple channels with easy integration

What is your favorite aspect of this product?

Social media publishing

What do you dislike most about this product?

Lack of sentiment analysis

What recommendations would you give to someone considering this product?

It is a great product for SMEs and is cost effective!

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Trustworthy

Shashank S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2024

Track your SM with just a Click

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

It stands out for its ease of use and seamless integration with other HubSpot tools. Unlike some competitors, it offers a more intuitive interface and strong CRM integration right out of the box.

What is your favorite aspect of this product?

My favorite aspect of HubSpot Marketing Hub is its simplicity. The platform is incredibly user-friendly, making it easy to create and manage campaigns without a steep learning curve.

What do you dislike most about this product?

What I dislike most about HubSpot Marketing Hub is the limited customization. While it’s easy to use, the lack of advanced automation and more tailored features can be a drawback

What recommendations would you give to someone considering this product?

If you're considering HubSpot Marketing Hub, start by assessing your marketing needs. It’s a great fit if you’re looking for simplicity and easy integration with a CRM. However, if you need advanced automation or extensive customization, you might outgrow the basic plan quickly.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Richie S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2024

Powerful Inclusion

Likeliness to Recommend

7 /10

What differentiates HubSpot Marketing Hub from other similar products?

The program includes all the social sites

What is your favorite aspect of this product?

The focus in making firms more competitive and attractive

What recommendations would you give to someone considering this product?

The transformation from the app is incredible

Pros

  • Reliable
  • Unique Features
  • Efficient Service
  • Caring

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