HubSpot

HubSpot Marketing Hub (Social)

Composite Score

8.8 /10

CX Score

9.0 /10

124 Reviews

Claim Software

What is HubSpot Marketing Hub (Social)?

HubSpot Marketing Hub (Social) is an all-in-one Inbound marketing software with everything you need to launch effective marketing campaigns that make people interested in your business and happy to be your customer. With AI-powered marketing software that helps you generate leads and automate marketing, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub (Social) won the following awards in the Social Media Management - Enterprise category

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HubSpot Marketing Hub (Social) Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub (Social).

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

97 Plan to Renew

83 Satisfaction of Cost Relative to Value

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 93%
Negotiation and Contract:: 88%
Conflict Resolution:: 93%
Strategy & Innovation:: 92%
Service Experience:: 94%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub (Social)?

3% Negative

3% Neutral

94% Positive

Pros

Respectful
Reliable
Trustworthy
Fair

Feature Ratings

Average 84

Dashboards and Visualization

Social Media Channel Integration Inbound

Social Media Channel Integration Outbound

Campaign Execution

Social Moderation and Workflow Management

Social Post Archival

Social Response Management

Social Asset Management

Trend Analysis

Contextual Analysis

Sentiment Analysis

Vendor Capability Ratings

Average 81

Quality of Features

Availability and Quality of Training

Breadth of Features

Usability and Intuitiveness

Business Value Created

Ease of Data Integration

Ease of Implementation

Ease of Customization

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support

HubSpot Marketing Hub (Social) Reviews

Angelina S.

Role: Sales Marketing
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2022

Powerful and user-friendly marketing tool

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub (Social) from other similar products?

Includes CRM integration. Easy to use. It is extensible. Their support team is fast and helpful.

What is your favorite aspect of this product?

Includes a live chat and also a chatbot. The platform is able to do segmentation. It has excellent A/B testing and analytics functionality. Variety of appealing templates for websites, emails, and landing pages. Supports SEO. The templates are customizable.

What do you dislike most about this product?

The two things I disliked are the fact that it is a bit on the expensive side and that it has a steep learning curve.

What recommendations would you give to someone considering this product?

HubSpot Marketing Hub is a well-suited platform for any organization. It has helped us be able to manage our contacts, send emails, run campaigns, and even generate reports on the rate of success of the campaigns. It is very easy to use and rich in features and functionalities. I highly recommend HubSpot Marketing Hub.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Sheila K.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2022

Easy Feature Sets to Use

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub (Social) from other similar products?

It allows us to do everything in one system and allows for tracking.

What is your favorite aspect of this product?

Being able to post the same message on all platforms

What do you dislike most about this product?

It would be nice if it would integrate Youtube.

What recommendations would you give to someone considering this product?

Make sure you check the cost between all plans.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Aaryck E.

Role: Sales Marketing
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2022

No Fuss, No Problem: Hubspot is #1 For a Reason

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub (Social) from other similar products?

Hubspot Marketing Hub (social) differentiates itself from others in its ability to be on top of social platform updates, communicate with users on said updates, and provide in-depth training for its platform that I haven't received from other platforms! Hubspot is intuitive as well. I feel they work directly social media companies and roll out updates and features as each platform updates. It's wild!

What is your favorite aspect of this product?

My favorite aspect of this product is the ability to keep track of posts and respond to everything in-app. I rarely have to go to Facebook, Instagram, et al., any more and can spend most of my workdays in the Hubspot dashboard to manage all of our channels.

What do you dislike most about this product?

Hubspot could use some work to look prettier but honestly, that's been my only complaint. Hubspot is also a large company that soooo many companies use, so sometimes it can be difficult to get to the head of the line for any troubleshooting issues or discrepancies. However, they usually solves any and all issues we may have within 3 or so business days.

What recommendations would you give to someone considering this product?

I recommend evaluation business needs before jumping into any social media management software. Hubspot Marketing Hub has a million and one features and can feel overwhelming. Once you get into what you want and can figure out what features suit your needs best, stick with Hubspot. We haven't had any long-term issues with it and it has been worth the pricing for our company!

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

HubSpot Marketing Hub (Social)

What is HubSpot Marketing Hub (Social)?

Company Details

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Awards & Recognition

2025 Emotional Footprint Champion

2024 Data Quadrant Gold Medalist

2024 Emotional Footprint Champion

2023 Emotional Footprint Champion

2022 Data Quadrant Gold Medalist

HubSpot Marketing Hub (Social) Ratings

87 Likeliness to Recommend

1 Since last award

97 Plan to Renew

83 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love HubSpot Marketing Hub (Social)?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

HubSpot Marketing Hub (Social) Reviews

Angelina S.

Powerful and user-friendly marketing tool

Likeliness to Recommend

Pros

Sheila K.

Easy Feature Sets to Use

Likeliness to Recommend

Pros

Aaryck E.

No Fuss, No Problem: Hubspot is #1 For a Reason

Likeliness to Recommend

Pros

Most Popular HubSpot Marketing Hub (Social) Comparisons

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Meltwater

Sprinklr Social

Agorapulse

1
Since last award

Feature Ratings

Dashboards and Visualization

Social Media Channel Integration Inbound

Social Media Channel Integration Outbound

Campaign Execution

Social Moderation and Workflow Management

Social Post Archival

Social Response Management

Social Asset Management

Trend Analysis

Contextual Analysis

Sentiment Analysis

Vendor Capability Ratings

Quality of Features

Availability and Quality of Training

Breadth of Features

Usability and Intuitiveness

Business Value Created

Ease of Data Integration

Ease of Implementation

Ease of Customization

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support