HubSpot

HubSpot Marketing Hub (Social)

Composite Score

8.8 /10

CX Score

9.0 /10

113 Reviews

Claim Software

What is HubSpot Marketing Hub (Social)?

From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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Awards & Recognition

HubSpot Marketing Hub (Social) won the following awards in the Social Media Management - Enterprise category

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HubSpot Marketing Hub (Social) Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub (Social).

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

97 Plan to Renew

3
Since last award

84 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub (Social)?

2% Negative

4% Neutral

94% Positive

Pros

Respectful
Trustworthy
Reliable
Fair

Feature Ratings

Average 84

Dashboards and Visualization

Social Media Channel Integration Outbound

Social Media Channel Integration Inbound

Campaign Execution

Social Moderation and Workflow Management

Trend Analysis

Social Asset Management

Social Response Management

Social Post Archival

Contextual Analysis

Sentiment Analysis

Vendor Capability Ratings

Average 81

Quality of Features

Breadth of Features

Availability and Quality of Training

Business Value Created

Ease of Data Integration

Usability and Intuitiveness

Ease of Implementation

Ease of Customization

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support

HubSpot Marketing Hub (Social) Reviews

Leila S.

Role: Sales Marketing
Industry: Biotechnology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2024

My perspective of The HubSpot Advantage

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub (Social) from other similar products?

HubSpot connects social efforts directly to lead generation and customer engagement.

What is your favorite aspect of this product?

The content calendar and scheduling features. Planning and scheduling posts across multiple platforms in one central hub

What do you dislike most about this product?

There's really less robust listening and sentiment analysis features

What recommendations would you give to someone considering this product?

To grow your brand, consider supplementing with external sentiment analysis tools for a more comprehensive social media strategy

Pros

Reliable
Enables Productivity
Acts with Integrity
Helps Innovate

Cons

Under Delivered

Sam K.

Role: Sales Marketing
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2023

Invaluable Marketing Tool

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub (Social) from other similar products?

Hubspot blog creating feature and chatflow feature were new to me compared to others.

What is your favorite aspect of this product?

Hubspot can be learned in less time without taking much time.

What do you dislike most about this product?

I cannot think of any of this, to be honest.

What recommendations would you give to someone considering this product?

Hubspot has a lot ot features. We have chosen hubspot because it has so many features at this price.

Pros

Unique Features
Helps Innovate
Continually Improving Product
Reliable

Lauren S.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2023

I have absolutely nothing nice to say

Likeliness to Recommend

4 /10

What differentiates HubSpot Marketing Hub (Social) from other similar products?

HubSpot Marketing Hub (Social) is praised for its integration within the broader HubSpot ecosystem, but I believe it falls short in several areas compared to its competitors. I can easily schedule social posts across platforms but almost ALWAYS the analytics are wrong or do not match what native platforms report. It's frustrating. How am I supposed to accurately track if leads come from social if the data is always wrong???

What is your favorite aspect of this product?

I guess that I can post across Facebook, Instagram, Twitter, and LinkedIn all at once and quickly schedule posts in advance. That helps save time I guess

What do you dislike most about this product?

The reporting is inaccurate, as I mentioned before. The analytics provided by HubSpot for social media campaigns is unreliable and inconsistent with the data reported directly by the social media platforms. This discrepancy is a significant issue for marketers and businesses relying on precise data to gauge the effectiveness of their social media strategies. Inaccurate analytics can lead to misinformed decisions, impacting the overall marketing strategy and potentially wasting valuable resources on ineffective campaigns. What gives, Hubspot??

What recommendations would you give to someone considering this product?

Assess if HubSpot's all-in-one marketing approach aligns with your specific needs. If you're looking primarily for social media management and analytics, maybe look elsewhere.

Cons

Charges for Enhancements
Slower Product Innovation
Inhibits Innovation

HubSpot Marketing Hub (Social)

What is HubSpot Marketing Hub (Social)?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2024 Emotional Footprint Champion

2023 Emotional Footprint Champion

2022 Data Quadrant Gold Medalist

HubSpot Marketing Hub (Social) Ratings

88 Likeliness to Recommend

97 Plan to Renew

3 Since last award

84 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love HubSpot Marketing Hub (Social)?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

HubSpot Marketing Hub (Social) Reviews

Leila S.

My perspective of The HubSpot Advantage

Likeliness to Recommend

Pros

Cons

Sam K.

Invaluable Marketing Tool

Likeliness to Recommend

Pros

Lauren S.

I have absolutely nothing nice to say

Likeliness to Recommend

Cons

Most Popular HubSpot Marketing Hub (Social) Comparisons

Hootsuite Social Media Management Enterprise

Buffer

Sprout Social Enterprise

Meltwater

Sprinklr Social

Agorapulse

3
Since last award

1
Since last award

Feature Ratings

Dashboards and Visualization

Social Media Channel Integration Outbound

Social Media Channel Integration Inbound

Campaign Execution

Social Moderation and Workflow Management

Trend Analysis

Social Asset Management

Social Response Management

Social Post Archival

Contextual Analysis

Sentiment Analysis

Vendor Capability Ratings

Quality of Features

Breadth of Features

Availability and Quality of Training

Business Value Created

Ease of Data Integration

Usability and Intuitiveness

Ease of Implementation

Ease of Customization

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support