HubSpot

HubSpot Marketing Hub (Social)

Composite Score

8.8 /10

CX Score

9.1 /10

117 Reviews

Claim Software

What is HubSpot Marketing Hub (Social)?

HubSpot Marketing Hub (Social) is an all-in-one Inbound marketing software with everything you need to launch effective marketing campaigns that make people interested in your business and happy to be your customer. With AI-powered marketing software that helps you generate leads and automate marketing, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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Awards & Recognition

HubSpot Marketing Hub (Social) won the following awards in the Social Media Management - Enterprise category

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HubSpot Marketing Hub (Social) Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub (Social).

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

97 Plan to Renew

83 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub (Social)?

2% Negative

4% Neutral

94% Positive

Pros

Respectful
Reliable
Trustworthy
Fair

Feature Ratings

Average 84

Dashboards and Visualization

Social Media Channel Integration Inbound

Social Media Channel Integration Outbound

Campaign Execution

Social Moderation and Workflow Management

Social Asset Management

Trend Analysis

Social Response Management

Social Post Archival

Contextual Analysis

Sentiment Analysis

Vendor Capability Ratings

Average 80

Quality of Features

Breadth of Features

Business Value Created

Availability and Quality of Training

Ease of Data Integration

Usability and Intuitiveness

Ease of Implementation

Ease of Customization

Product Strategy and Rate of Improvement

Ease of IT Administration

Vendor Support

HubSpot Marketing Hub (Social) Reviews

Reza R.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2024

Perfect product for every company size

Likeliness to Recommend

7 /10

What differentiates HubSpot Marketing Hub (Social) from other similar products?

It has lots of features that make it easy for manaing the contacts with influencers

What is your favorite aspect of this product?

The powerful UI in terms of managing the whole setting

What do you dislike most about this product?

Sometimes it’s complicated for people to integrate their outlook with this product

What recommendations would you give to someone considering this product?

Carefully check your requirements and see the differences between existing tiers of hubspot.

Pros

Helps Innovate
Enables Productivity
Unique Features
Caring

Matthew Grant N.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2024

Fantastic product for building a Marketing team!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub (Social) from other similar products?

HubSpot Marketing Hub helps make oversight of workflows, posts, and the ROI of those post effective and easy for anyone to use and understand.

What is your favorite aspect of this product?

I like the reporting and visual analytics of the product. This helps us communicate to stakeholders clear numbers, results, and forecasting for our work.

What do you dislike most about this product?

I dislike that we are not able to pull in unique properties from outside the system or create dynamic workflows.

What recommendations would you give to someone considering this product?

This is a good starting product for you and your team to build your team and processes around as your scale and grow.

Pros

Continually Improving Product
Reliable
Enables Productivity
Trustworthy

Christopher O.

Role: Consultant
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2024

An Amazing Addition to the HubSpot Suite

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub (Social) from other similar products?

The integration between HubSpots crm and the Social Media is exceptionally helpful. Having a leads social media interaction paired with and alongside marketing email integration and everything else makes the HubSpot suite great for a wholistic look at your prospects.

What is your favorite aspect of this product?

I love how easily you can sort and report based on social media interactions.

What do you dislike most about this product?

There are less features than a product like sprout social, but this product makes up for it by the integration with the rest of the CRM

What recommendations would you give to someone considering this product?

Consider switching everything else into the HubSpot ecosystem because the more integrated your are the more valuable each piece is.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

HubSpot Marketing Hub (Social)

What is HubSpot Marketing Hub (Social)?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2024 Data Quadrant Gold Medalist

2024 Emotional Footprint Champion

2023 Emotional Footprint Champion

2022 Data Quadrant Gold Medalist

HubSpot Marketing Hub (Social) Ratings

87 Likeliness to Recommend

1 Since last award

97 Plan to Renew

83 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love HubSpot Marketing Hub (Social)?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

HubSpot Marketing Hub (Social) Reviews

Reza R.

Perfect product for every company size

Likeliness to Recommend

Pros

Matthew Grant N.

Fantastic product for building a Marketing team!

Likeliness to Recommend

Pros

Christopher O.

An Amazing Addition to the HubSpot Suite

Likeliness to Recommend

Pros

Most Popular HubSpot Marketing Hub (Social) Comparisons

Hootsuite Social Media Management Enterprise

Buffer

Sprout Social Enterprise

Meltwater

Sprinklr Social

Agorapulse

1
Since last award

Feature Ratings

Dashboards and Visualization

Social Media Channel Integration Inbound

Social Media Channel Integration Outbound

Campaign Execution

Social Moderation and Workflow Management

Social Asset Management

Trend Analysis

Social Response Management

Social Post Archival

Contextual Analysis

Sentiment Analysis

Vendor Capability Ratings

Quality of Features

Breadth of Features

Business Value Created

Availability and Quality of Training

Ease of Data Integration

Usability and Intuitiveness

Ease of Implementation

Ease of Customization

Product Strategy and Rate of Improvement

Ease of IT Administration

Vendor Support