HubSpot

HubSpot Marketing Hub (Social)

Composite Score

8.8 /10

CX Score

9.0 /10

127 Reviews

Claim Software

What is HubSpot Marketing Hub (Social)?

HubSpot Marketing Hub (Social) is an all-in-one Inbound marketing software with everything you need to launch effective marketing campaigns that make people interested in your business and happy to be your customer. With AI-powered marketing software that helps you generate leads and automate marketing, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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Awards & Recognition

HubSpot Marketing Hub (Social) won the following awards in the Social Media Management - Enterprise category

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2025 Emotional Footprint Champion

Latest Award, 2025

2024 Data Quadrant Champion

2024

0 Top Rated Capabilities

4 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

6 Top Rated Capabilities

6 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

2022 Data Quadrant Champion

2022

6 Top Rated Capabilities

8 Top Rated Features

2022

HubSpot Marketing Hub (Social) Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub (Social).

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

97 Plan to Renew

83 Satisfaction of Cost Relative to Value

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 93%
Negotiation and Contract:: 89%
Conflict Resolution:: 92%
Strategy & Innovation:: 91%
Service Experience:: 93%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub (Social)?

4% Negative

3% Neutral

93% Positive

Pros

Reliable
Respectful
Trustworthy
Helps Innovate

Feature Ratings

Average 84

Social Media Channel Integration Inbound

Dashboards and Visualization

Social Moderation and Workflow Management

Social Media Channel Integration Outbound

Campaign Execution

Social Response Management

Social Asset Management

Social Post Archival

Trend Analysis

Contextual Analysis

Sentiment Analysis

Vendor Capability Ratings

Average 81

Quality of Features

Availability and Quality of Training

Breadth of Features

Business Value Created

Ease of Data Integration

Usability and Intuitiveness

Ease of Implementation

Ease of Customization

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support

HubSpot Marketing Hub (Social) Reviews

Leila S.

Role: Sales Marketing
Industry: Biotechnology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2024

My perspective of The HubSpot Advantage

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub (Social) from other similar products?

HubSpot connects social efforts directly to lead generation and customer engagement.

What is your favorite aspect of this product?

The content calendar and scheduling features. Planning and scheduling posts across multiple platforms in one central hub

What do you dislike most about this product?

There's really less robust listening and sentiment analysis features

What recommendations would you give to someone considering this product?

To grow your brand, consider supplementing with external sentiment analysis tools for a more comprehensive social media strategy

Pros

Reliable
Enables Productivity
Acts with Integrity
Helps Innovate

Cons

Under Delivered

Lauren S.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2023

I have absolutely nothing nice to say

Likeliness to Recommend

4 /10

What differentiates HubSpot Marketing Hub (Social) from other similar products?

HubSpot Marketing Hub (Social) is praised for its integration within the broader HubSpot ecosystem, but I believe it falls short in several areas compared to its competitors. I can easily schedule social posts across platforms but almost ALWAYS the analytics are wrong or do not match what native platforms report. It's frustrating. How am I supposed to accurately track if leads come from social if the data is always wrong???

What is your favorite aspect of this product?

I guess that I can post across Facebook, Instagram, Twitter, and LinkedIn all at once and quickly schedule posts in advance. That helps save time I guess

What do you dislike most about this product?

The reporting is inaccurate, as I mentioned before. The analytics provided by HubSpot for social media campaigns is unreliable and inconsistent with the data reported directly by the social media platforms. This discrepancy is a significant issue for marketers and businesses relying on precise data to gauge the effectiveness of their social media strategies. Inaccurate analytics can lead to misinformed decisions, impacting the overall marketing strategy and potentially wasting valuable resources on ineffective campaigns. What gives, Hubspot??

What recommendations would you give to someone considering this product?

Assess if HubSpot's all-in-one marketing approach aligns with your specific needs. If you're looking primarily for social media management and analytics, maybe look elsewhere.

Cons

Charges for Enhancements
Slower Product Innovation
Inhibits Innovation

Sourav S.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2023

Complex UI

Likeliness to Recommend

7 /10

What differentiates HubSpot Marketing Hub (Social) from other similar products?

It has a robust platform with all types of features which any other platform doesn't have.

What is your favorite aspect of this product?

Single intuitive dashboard

What do you dislike most about this product?

Old traditional User interface

What recommendations would you give to someone considering this product?

UI should be updated with modern designs and flow of customer journey should be made more seamless and self-served.

Pros

Helps Innovate
Continually Improving Product
Reliable
Respectful

Cons

Vendor's Interest First
Less Friendly Negotiation

HubSpot Marketing Hub (Social)

What is HubSpot Marketing Hub (Social)?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Emotional Footprint Champion

2022 Data Quadrant Champion

HubSpot Marketing Hub (Social) Ratings

87 Likeliness to Recommend

1 Since last award

97 Plan to Renew

83 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love HubSpot Marketing Hub (Social)?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

HubSpot Marketing Hub (Social) Reviews

Leila S.

My perspective of The HubSpot Advantage

Likeliness to Recommend

Pros

Cons

Lauren S.

I have absolutely nothing nice to say

Likeliness to Recommend

Cons

Sourav S.

Complex UI

Likeliness to Recommend

Pros

Cons

Most Popular HubSpot Marketing Hub (Social) Comparisons

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Buffer

Sprout Social Enterprise

Meltwater

Sprinklr Social

Agorapulse

1
Since last award

Feature Ratings

Social Media Channel Integration Inbound

Dashboards and Visualization

Social Moderation and Workflow Management

Social Media Channel Integration Outbound

Campaign Execution

Social Response Management

Social Asset Management

Social Post Archival

Trend Analysis

Contextual Analysis

Sentiment Analysis

Vendor Capability Ratings

Quality of Features

Availability and Quality of Training

Breadth of Features

Business Value Created

Ease of Data Integration

Usability and Intuitiveness

Ease of Implementation

Ease of Customization

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support