HubSpot

HubSpot Marketing Hub (Social)

Composite Score

8.8 /10

CX Score

9.0 /10

113 Reviews

Claim Software

What is HubSpot Marketing Hub (Social)?

From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

HubSpot Marketing Hub (Social) won the following awards in the Social Media Management - Enterprise category

Filter By

HubSpot Marketing Hub (Social) Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub (Social).

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

97 Plan to Renew

3
Since last award

84 Satisfaction of Cost Relative to Value

1
Since last award

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub (Social)?

2% Negative

4% Neutral

94% Positive

Pros

Respectful
Trustworthy
Reliable
Fair

Feature Ratings

Average 84

Dashboards and Visualization

Social Media Channel Integration Outbound

Social Media Channel Integration Inbound

Campaign Execution

Social Moderation and Workflow Management

Trend Analysis

Social Asset Management

Social Response Management

Social Post Archival

Contextual Analysis

Sentiment Analysis

Vendor Capability Ratings

Average 81

Quality of Features

Breadth of Features

Availability and Quality of Training

Business Value Created

Ease of Data Integration

Usability and Intuitiveness

Ease of Implementation

Ease of Customization

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support

HubSpot Marketing Hub (Social) Reviews

Sourav S.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2023

Complex UI

Likeliness to Recommend

7 /10

What differentiates HubSpot Marketing Hub (Social) from other similar products?

It has a robust platform with all types of features which any other platform doesn't have.

What is your favorite aspect of this product?

Single intuitive dashboard

What do you dislike most about this product?

Old traditional User interface

What recommendations would you give to someone considering this product?

UI should be updated with modern designs and flow of customer journey should be made more seamless and self-served.

Pros

Helps Innovate
Continually Improving Product
Reliable
Respectful

Cons

Vendor's Interest First
Less Friendly Negotiation

Sunil S.

Role: Consultant
Industry: Media
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2023

Fantastic product!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub (Social) from other similar products?

easy to integrate with other software

What is your favorite aspect of this product?

social media scheduling

What do you dislike most about this product?

none, only the best

What recommendations would you give to someone considering this product?

try it and see for yourself

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Sebastian P.

Role: Consultant
Industry: Entertainment
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2023

All in one solution at a cost!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub (Social) from other similar products?

Where most social media management tools focus solely on scheduling and publishing content, HubSpot's Marketing Hub brings an integrated approach to social media marketing. The social media tools within Marketing Hub allow you to plan, publish, engage, advertise, analyze, and report on your social efforts from one unified platform.

What is your favorite aspect of this product?

A key benefit of HubSpot is its unified approach to marketing, sales, and customer service. With everything in one place, I can create a campaign that spans every stage of the funnel. For example, I can nurture leads with targeted emails, segment my lists based on behavior, send automated messages to hot leads, and track conversions from first touch to customer.

What do you dislike most about this product?

HubSpot comes with a hefty price tag that may make it prohibitive for small businesses and startups. The high monthly fees for its software could put a strain on limited marketing budgets. Given the high costs, some businesses may find it difficult to justify HubSpot's expenses and adoption requires buy-in across the organization. While HubSpot offers advanced features, it may be more than what younger companies truly need. The financial investment required is substantial, so assessing if HubSpot is the right fit is important before committing.

What recommendations would you give to someone considering this product?

Before committing to HubSpot, thoroughly evaluate your current marketing and sales workflows to determine if the all-in-one platform is the right fit. Look at both your short-term and long-term needs to see if the tools and integrations available on HubSpot will be fully utilized.

Pros

Efficient Service
Caring
Reliable
Performance Enhancing

Cons

Charges for Enhancements

HubSpot Marketing Hub (Social)

What is HubSpot Marketing Hub (Social)?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2024 Emotional Footprint Champion

2023 Emotional Footprint Champion

2022 Data Quadrant Gold Medalist

HubSpot Marketing Hub (Social) Ratings

88 Likeliness to Recommend

97 Plan to Renew

3 Since last award

84 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love HubSpot Marketing Hub (Social)?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

HubSpot Marketing Hub (Social) Reviews

Sourav S.

Complex UI

Likeliness to Recommend

Pros

Cons

Sunil S.

Fantastic product!

Likeliness to Recommend

Pros

Sebastian P.

All in one solution at a cost!

Likeliness to Recommend

Pros

Cons

Most Popular HubSpot Marketing Hub (Social) Comparisons

Hootsuite Social Media Management Enterprise

Buffer

Sprout Social Enterprise

Meltwater

Sprinklr Social

Agorapulse

3
Since last award

1
Since last award

Feature Ratings

Dashboards and Visualization

Social Media Channel Integration Outbound

Social Media Channel Integration Inbound

Campaign Execution

Social Moderation and Workflow Management

Trend Analysis

Social Asset Management

Social Response Management

Social Post Archival

Contextual Analysis

Sentiment Analysis

Vendor Capability Ratings

Quality of Features

Breadth of Features

Availability and Quality of Training

Business Value Created

Ease of Data Integration

Usability and Intuitiveness

Ease of Implementation

Ease of Customization

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support