HubSpot

HubSpot Marketing Hub (Social)

Composite Score

8.8 /10

CX Score

9.0 /10

115 Reviews

Claim Software

What is HubSpot Marketing Hub (Social)?

HubSpot Marketing Hub (Social) is an all-in-one Inbound marketing software with everything you need to launch effective marketing campaigns that make people interested in your business and happy to be your customer. With AI-powered marketing software that helps you generate leads and automate marketing, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

HubSpot Marketing Hub (Social) won the following awards in the Social Media Management - Enterprise category

Filter By

HubSpot Marketing Hub (Social) Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub (Social).

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

97 Plan to Renew

3
Since last award

83 Satisfaction of Cost Relative to Value

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub (Social)?

2% Negative

4% Neutral

94% Positive

Pros

Respectful
Trustworthy
Reliable
Fair

Feature Ratings

Average 84

Dashboards and Visualization

Social Media Channel Integration Inbound

Social Media Channel Integration Outbound

Campaign Execution

Social Moderation and Workflow Management

Social Asset Management

Trend Analysis

Social Response Management

Social Post Archival

Contextual Analysis

Sentiment Analysis

Vendor Capability Ratings

Average 81

Quality of Features

Business Value Created

Availability and Quality of Training

Breadth of Features

Ease of Data Integration

Usability and Intuitiveness

Ease of Implementation

Ease of Customization

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support

HubSpot Marketing Hub (Social) Reviews

munashe s.

Role: Sales Marketing
Industry: Telecommunications
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2024

great product especially for beginners

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub (Social) from other similar products?

integration of many social channels

What is your favorite aspect of this product?

it allows scheduling of campaigns

What do you dislike most about this product?

limited templates

What recommendations would you give to someone considering this product?

highly recommendable

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Chiamaka A.

Role: Sales Marketing
Industry: Consulting
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Nov 2024

Hubspot software is really amazing,

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub (Social) from other similar products?

Hubspot offers a one stop place for your marketing needs, which is something a lot of other products lack

What is your favorite aspect of this product?

I like that its quite comprehensive and easy to use

What do you dislike most about this product?

Nothing really, just the price

What recommendations would you give to someone considering this product?

You really go for it, amazing product

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Abhijeet P.

Role: Sales Marketing
Industry: Technology
Involvement: Vendor Management and Renewal

Validated Review

Verified Reviewer

Submitted Oct 2024

Easy to use, but a bit pricey.

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub (Social) from other similar products?

Seamless CRM Integration: HubSpot Marketing Hub (Social) stands out with its integration into HubSpot’s CRM, creating a streamlined link between social interactions and customer data, which enables more personalized engagement and in-depth tracking. All-in-One Marketing Solution: The platform offers a full suite of tools, from social media scheduling to content management, email marketing, and lead nurturing, allowing users to manage multiple aspects of marketing in one place. Ease of Use: HubSpot is widely regarded for its intuitive interface and user-friendly design, which makes it accessible for both beginners and seasoned marketers.

What is your favorite aspect of this product?

The integration with CRM data is often a favorite feature because it allows marketers to see the impact of social interactions on the entire customer journey. This insight helps create personalized content, which leads to stronger relationships and higher engagement rates.

What do you dislike most about this product?

One common downside is the lack of advanced social listening capabilities. HubSpot’s social listening is basic, and those who need detailed sentiment analysis or trend monitoring might find this aspect limiting.

What recommendations would you give to someone considering this product?

Consider Your Needs for Social Listening and Analytics: If detailed social listening or advanced competitor benchmarking is crucial, consider pairing HubSpot with a more specialized tool. Maximize CRM Potential: To get the most out of HubSpot, take advantage of the CRM integration. This will allow you to track the customer journey end-to-end and create segmented audiences based on behavior. Start with a Demo or Trial: HubSpot offers trials that can give you a feel for the platform's capabilities. A trial also helps you assess if it aligns well with your team's needs.

Pros

Helps Innovate
Reliable
Enables Productivity
Trustworthy

HubSpot Marketing Hub (Social)

What is HubSpot Marketing Hub (Social)?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2024 Emotional Footprint Champion

2023 Emotional Footprint Champion

2022 Data Quadrant Gold Medalist

HubSpot Marketing Hub (Social) Ratings

88 Likeliness to Recommend

97 Plan to Renew

3 Since last award

83 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love HubSpot Marketing Hub (Social)?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

HubSpot Marketing Hub (Social) Reviews

munashe s.

great product especially for beginners

Likeliness to Recommend

Pros

Chiamaka A.

Hubspot software is really amazing,

Likeliness to Recommend

Pros

Abhijeet P.

Easy to use, but a bit pricey.

Likeliness to Recommend

Pros

Most Popular HubSpot Marketing Hub (Social) Comparisons

Hootsuite Social Media Management Enterprise

Buffer

Meltwater

Sprout Social Enterprise

Sprinklr Social

Agorapulse

3
Since last award

Feature Ratings

Dashboards and Visualization

Social Media Channel Integration Inbound

Social Media Channel Integration Outbound

Campaign Execution

Social Moderation and Workflow Management

Social Asset Management

Trend Analysis

Social Response Management

Social Post Archival

Contextual Analysis

Sentiment Analysis

Vendor Capability Ratings

Quality of Features

Business Value Created

Availability and Quality of Training

Breadth of Features

Ease of Data Integration

Usability and Intuitiveness

Ease of Implementation

Ease of Customization

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support