HCL Commerce

What differentiates HCL Commerce from other similar products?

The Enterprise edition allows brands to engage shoppers in a personalized and consistent way with merchandising tools, precision marketing, site search, customer experience management, catalog and content management, and social commerce capabilities.

What is your favorite aspect of this product?

It provides easy-to-use tools for business users to centrally manage a cross-channel strategy. Business users can create and manage precision marketing campaigns, promotions, catalog, and merchandising across all sales channels.

What do you dislike most about this product?

Web content (articles and videos) is not content managed when you are working with WebSphere Commerce search and workspaces.

What recommendations would you give to someone considering this product?

It can work on improving the user experience.

What differentiates HCL Commerce from other similar products?

With HCL Commerce, I leverage data to build personalized, tag-based pages promoting webinars or solution briefs. Tags pull information from each contact's company, role, and past research to automatically fill in their name and address fields when they land on the page. Additionally, preferences determine the copy, imagery, and value of the props featured.

What is your favorite aspect of this product?

This high level of relevancy has greatly improved our campaign performance metrics. Visitors feel that the content speaks to them individually rather than as generic site traffic, resulting in longer engagement and a higher likelihood of converting into leads. By tracking conversions, I can refine tags to optimize for specific target outcomes. A/B testing can reveal that certain value statements, colors, or hero images have a greater impact on target audiences than others. Continuous experimentation leads to improved results.

What do you dislike most about this product?

The platform also simplifies the process of linking back-end lead capture forms, allowing contact information to seamlessly flow into marketing automation for nurturing. This closed-loop process helps to convert viewers into qualified sales opportunities.

What recommendations would you give to someone considering this product?

Although page customization is robust, enhancing the visual editor would enable marketers to utilize responsive components for maximum resonance. HCL Commerce's personalization has elevated our messaging and marketing to new heights.

What differentiates HCL Commerce from other similar products?

HCL Commerce stands out for its built-in supplier network and robust bidding module. Registered vendors can access solicitations and place bids using their login credentials. Electronic workflows replace manual proposal handling, saving time and effort. Supplier performance can be evaluated, and collaboration can be facilitated through dynamic reports.

What do you dislike most about this product?

The impact of downtime is minimized with around-the-clock support and automatic failover servers.

What recommendations would you give to someone considering this product?

HCL Commerce provides an end-to-end digital solution that transforms strategic sourcing. Procurement professionals can optimize processes by centralizing supplier communications and bid management, delivering greater value to their organizations.