Emplifi

Emplifi Social Marketing Cloud

Composite Score

8.3 /10

CX Score

8.5 /10

45 Reviews

Claim Software

What is Emplifi Social Marketing Cloud?

From managing a multi-channel strategy to analyzing trends and optimizing performance, Emplifi’s social media marketing tools will enable your brand to amplify meaningful experiences at scale. Deliver authentic content at scale and boost engagement across your social media channels with best-in-class social media management tools and AI-powered capabilities.

Company Details

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Awards & Recognition

Emplifi Social Marketing Cloud won the following awards in the Social Media Management - Enterprise category

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2024 Data Quadrant Gold Medalist

2024

6 Top Rated Capabilities

4 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Service Experience
Product Impact

2024

2023 Data Quadrant Gold Medalist

2023

6 Top Rated Capabilities

3 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

Emplifi Social Marketing Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Emplifi Social Marketing Cloud.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

96 Plan to Renew

1
Since last award

82 Satisfaction of Cost Relative to Value

1
Since last award

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 94%
Negotiation and Contract:: 91%
Conflict Resolution:: 93%
Strategy & Innovation:: 94%
Service Experience:: 97%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Emplifi Social Marketing Cloud?

0% Negative

3% Neutral

97% Positive

Pros

Performance Enhancing
Effective Service
Saves Time
Respectful

Feature Ratings

Average 85

Dashboards and Visualization

Social Media Channel Integration Outbound

Social Media Channel Integration Inbound

Social Response Management

Trend Analysis

Campaign Execution

Social Post Archival

Social Moderation and Workflow Management

Social Asset Management

Sentiment Analysis

Contextual Analysis

Vendor Capability Ratings

Average 85

Breadth of Features

Ease of Implementation

Usability and Intuitiveness

Business Value Created

Ease of Data Integration

Quality of Features

Product Strategy and Rate of Improvement

Vendor Support

Ease of IT Administration

Ease of Customization

Availability and Quality of Training

Emplifi Social Marketing Cloud Reviews

Taylor M.

Role: Sales Marketing
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2023

Robust product with impactful features

Likeliness to Recommend

10 /10

What differentiates Emplifi Social Marketing Cloud from other similar products?

Emplifi gives your digital marketing team full control of your social media marketing program. With their completely customizable dashboards, marketers have access to their full analytics without having to go to multiple data sources. I would highly recommend Emplifi to any business looking to empower their social media marketing teams.

What is your favorite aspect of this product?

The customizable dashboards make reporting incredibly easy and effective.

What do you dislike most about this product?

The influencer tool comes with an additional cost.

What recommendations would you give to someone considering this product?

Ensure your social media programs are robust enough to justify the high cost. If you aren't managing multiple brands or your social team lacks resources, Emplifi might be too robust of a tool for you. But if you are ready to invest in your social program and want to measure the results effectively, Emplifi is a phenomenal tool.

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Eva M.

Role: Finance
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2023

A bit pricey but good .

Likeliness to Recommend

10 /10

What differentiates Emplifi Social Marketing Cloud from other similar products?

Emplifi Social Marketing Cloud allows brands to relate , communicate, build and adapt to the dynamic world of social media so they can amplify memorable experiences across their entire social presence

What is your favorite aspect of this product?

My favorite aspect about Emplifi Social Marketing Cloud is that it changes and maintains how people behave.

What do you dislike most about this product?

There is nothing to dislike about Emplifi Social Marketing Cloud.

What recommendations would you give to someone considering this product?

I would recommend Emplifi Social Marketing Cloud because it unifies all the tools a global enterprise needs to succeed on social media.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Nayeli G.

Role: Sales Marketing
Industry: Media
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2023

Great platform for big group community management.

Likeliness to Recommend

10 /10

What differentiates Emplifi Social Marketing Cloud from other similar products?

I think it's customer experience. The Sentiment section in the post and comments is the best part of the platform, in my experience.

What is your favorite aspect of this product?

Is really user-friendly. It has many features and filters that allow you to work faster.

What do you dislike most about this product?

Not sure what I dislike.

What recommendations would you give to someone considering this product?

Explore the demo, make every question before purchase. Make sure it is the right platform for you.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Emplifi Social Marketing Cloud

What is Emplifi Social Marketing Cloud?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2024 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

Emplifi Social Marketing Cloud Ratings

90 Likeliness to Recommend

96 Plan to Renew

1 Since last award

82 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

Emotional Footprint Overview

+94 Net Emotional Footprint

How much do users love Emplifi Social Marketing Cloud?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Emplifi Social Marketing Cloud Reviews

Taylor M.

Robust product with impactful features

Likeliness to Recommend

Pros

Eva M.

A bit pricey but good .

Likeliness to Recommend

Pros

Nayeli G.

Great platform for big group community management.

Likeliness to Recommend

Pros

Most Popular Emplifi Social Marketing Cloud Comparisons

Hootsuite Social Media Management Enterprise

Buffer

HubSpot Marketing Hub (Social)

Sprout Social Enterprise

Meltwater

Sprinklr Social

1
Since last award

1
Since last award

Feature Ratings

Dashboards and Visualization

Social Media Channel Integration Outbound

Social Media Channel Integration Inbound

Social Response Management

Trend Analysis

Campaign Execution

Social Post Archival

Social Moderation and Workflow Management

Social Asset Management

Sentiment Analysis

Contextual Analysis

Vendor Capability Ratings

Breadth of Features

Ease of Implementation

Usability and Intuitiveness

Business Value Created

Ease of Data Integration

Quality of Features

Product Strategy and Rate of Improvement

Vendor Support

Ease of IT Administration

Ease of Customization

Availability and Quality of Training