Dynamics 365 Customer Insights Logo
Dynamics 365 Customer Insights Logo
Microsoft Corporation

Dynamics 365 Customer Insights

Composite Score
8.0 /10
CX Score
8.2 /10
Dynamics 365 Customer Insights
8.0 /10

What is Dynamics 365 Customer Insights?

Use an intuitive and flexible customer data platform (CDP) to unlock insights and power personalized customer experiences. Unify all your customer data across the full range of sources to get a single view of customers in real time. Deliver personalized, responsive, and connected customer journeys using built-in AI and analytics.

Company Details


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Awards & Recognition

Dynamics 365 Customer Insights won the following awards in the Marketing Platforms - Enterprise category

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Dynamics 365 Customer Insights Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Dynamics 365 Customer Insights.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

95 Plan to Renew

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Dynamics 365 Customer Insights?

1% Negative
11% Neutral
88% Positive

Pros

  • Security Protects
  • Respectful
  • Client Friendly Policies
  • Acts with Integrity

Feature Ratings

Average 84

Advanced Campaign Management

87

Marketing Operations Management

86

Email Marketing Automation

85

Marketing Asset Management

84

Marketing Workflow Management

84

Marketing Analytics

84

Advanced Data Segmentation

83

Community Marketing Management

82

Multi Channel Integration

82

Social Media Marketing Management

78

Mobile Marketing Management

76

Vendor Capability Ratings

Average 81

Business Value Created

85

Ease of Implementation

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Ease of Customization

83

Ease of Data Integration

83

Quality of Features

81

Ease of IT Administration

79

Breadth of Features

79

Availability and Quality of Training

79

Vendor Support

78

Dynamics 365 Customer Insights Reviews

Anshul R.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2023

Good product to use

Likeliness to Recommend

8 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

Advanced Reporting and Dashboards: Expand reporting capabilities to include more advanced data visualization options, predictive analytics, and customizable dashboards. E-commerce Integration: Make it easier for businesses with e-commerce operations to connect their online stores to Sales Cloud for unified customer data and order management. Advanced Sales Forecasting: Improve the accuracy of sales forecasting by incorporating external market data, economic indicators, and other relevant factors.

What is your favorite aspect of this product?

Multi-Language and Localization Support

What do you dislike most about this product?

nothing much to dislike other than pricing a lil bit higher

What recommendations would you give to someone considering this product?

Review every feature first then decide also compare with other product

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Unique Features

Cons

  • Less Performance Enhancing

Shadrach M.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Aug 2023

Great Product, though a bit pricey

Likeliness to Recommend

8 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

Innovation, ease of Implementation and ease of Integration like D365 sales, AX and customer service.

What is your favorite aspect of this product?

Real time marketing

What do you dislike most about this product?

The design of the marketing/subscription list, users should be provided with varieties of methods to include list member. The current method allows adding one at a time, making it slow and exhausting when creating a list with multiple members.

What recommendations would you give to someone considering this product?

It's a great enterprise for your marketing team.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Ronald A.

  • Role: Industry Specific Role
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2023

A complete automation solution.

Likeliness to Recommend

8 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

The best part about Dynamic 365 Marketing is that it helps businesses develop and maintain respectful connections with their customers. This platform is very flexible and offers the best options. Utilising Dynamics 365 Marketing has many advantages, including the ability to nurture leads, segment clients, and automate marketing efforts. Additionally, Dynamics 365 Marketing provides users with insights into customer behavior, enabling businesses to make wiser marketing choices.

What is your favorite aspect of this product?

What I like best about Dynamics 365 is that it integrates seamlessly with various applications and Microsoft products, ensuring a seamless and effective workflow across my organization. It also has a user-friendly interface, personalized customer experiences, advanced segmentation and targeting, comprehensive analytics and reporting, and Microsoft’s incredible support. I appreciate how simple it is to visualize data and create rapid charts! It makes analytics extremely simple and straightforward.

What do you dislike most about this product?

The user interface is not very simple. Furthermore, it is fairly complicated and costly for the majority of people.

What recommendations would you give to someone considering this product?

It includes a blend of CRM and ERP skills to help me manage my business or enterprise more easily. Using artificial intelligence techniques, I can analyze and identify customer behaviors. I can learn about customers. It gives methods for increasing consumer involvement. It also provides for simple cost management and finance management for my projects, as well as the development of product strategy. I appreciate being able to go into a customer’s journey and observe how they interact with my platforms and content.

Pros

  • Efficient Service
  • Respectful
  • Reliable
  • Performance Enhancing