What is Demandbase One?
Plan, execute, and measure seamless account-based strategies with the Demandbase One platform. With Demandbase One, you finally have an Account-Based Experience (ABX) solution that connects everything that matters to win in today’s changing B2B landscape. Get the speed you need today plus the power and flexibility you’ll want tomorrow.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
81 Likeliness to Recommend
85 Plan to Renew
76 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+72 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Demandbase One?
Pros
- Respectful
- Reliable
- Acts with Integrity
- Transparent
Cons
- Under Delivered
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Account-Based Advertising
Team Alerts
Unified Sales and Marketing Funnel
Multichannel Campaign Management
Personalization/Audience Targeting
Account Analytics & Measurement
Artificial Intelligence / Machine Learning
Customer Journey Modelling
Vendor Capability Ratings
Breadth of Features
Usability and Intuitiveness
Availability and Quality of Training
Business Value Created
Quality of Features
Ease of Implementation
Product Strategy and Rate of Improvement
Vendor Support
Ease of Customization
Ease of IT Administration
Ease of Data Integration
Demandbase One Reviews
Glenn C.
- Role: Operations
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jun 2023
Product Works Well but can be built for cheaper
Likeliness to Recommend
What differentiates Demandbase One from other similar products?
The automated buckets of where the accounts stand that are relevant to the most realistic buyers
What is your favorite aspect of this product?
Simple UI, not over complicated
What do you dislike most about this product?
There are certain scoring methods that they have never explained in greater detail and I believe some of them are made up.
What recommendations would you give to someone considering this product?
Use ZoomInfo and create your own account scoring methods
Pros
- Security Protects
- Reliable
- Efficient Service
- Effective Service
Cons
- Inhibits Innovation
- Slower Product Innovation
- Less Inspiring
Please tell us why you think this review should be flagged.
Mario L.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Mar 2023
The best platform on the market for lead generatio
Likeliness to Recommend
What differentiates Demandbase One from other similar products?
Being able to manage and control multiple marketing channels simultaneously. Customer driven IT is great and easy to use.
What is your favorite aspect of this product?
The integration process is easy and makes your workflow much easier. With this, you can easily import data and collaborate with third-party applications with just a few clicks.
What do you dislike most about this product?
The ad results are somewhat disappointing. I have been running multiple ads with a couple thousand dollars spent and have not been able to see any positive results to this day.
What recommendations would you give to someone considering this product?
The specific networks they work on give you a lot of flexibility with their intent data parameters offering multiple streams and adaptability. The platform also allows the entry of key accounts and contacts to deliver highly targeted ads.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Aaron M.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted Nov 2022
a bit tricky to use but by far the best platform!
Likeliness to Recommend
What differentiates Demandbase One from other similar products?
Their exceptional personnel as well as their continued drive to ensure the platform exceeds your expectations. We connect biweekly to ensure everything is running smoothly and we are leveraging the platform to the best of our abilities
What is your favorite aspect of this product?
Website personalization. You can create a personalized experience for individual accounts or your ICP on your website by leveraging the Demandbase software
What do you dislike most about this product?
Lack of functionality through HubSpot CRM (it looks like this concern is currently being addressed(
What recommendations would you give to someone considering this product?
I would highly recommend having the great team at Demandbase give you a full walkthrough of the platforms functions/capabilities. There are endless ways to leverage this software
Pros
- Trustworthy
- Unique Features
- Efficient Service
- Effective Service
Please tell us why you think this review should be flagged.
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