Demandbase One Logo
Demandbase One Logo
Demandbase, Inc.

Demandbase One

Composite Score
7.1 /10
CX Score
6.9 /10
Category
Demandbase One
7.1 /10

What is Demandbase One?

Plan, execute, and measure seamless account-based strategies with the Demandbase One platform. With Demandbase One, you finally have an Account-Based Experience (ABX) solution that connects everything that matters to win in today’s changing B2B landscape. Get the speed you need today plus the power and flexibility you’ll want tomorrow.

Company Details


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Awards & Recognition

Demandbase One won the following awards in the Account-Based Marketing category

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Demandbase One Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Demandbase One.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

81 Likeliness to Recommend

85 Plan to Renew

76 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+72 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Demandbase One?

4% Negative
19% Neutral
77% Positive

Pros

  • Respectful
  • Reliable
  • Acts with Integrity
  • Transparent

Cons

  • Under Delivered

Feature Ratings

Average 83

Account-Based Advertising

92

Team Alerts

86

Unified Sales and Marketing Funnel

85

Multichannel Campaign Management

83

Personalization/Audience Targeting

83

Account Analytics & Measurement

78

Artificial Intelligence / Machine Learning

77

Customer Journey Modelling

77

Vendor Capability Ratings

Average 79

Breadth of Features

85

Usability and Intuitiveness

83

Availability and Quality of Training

82

Business Value Created

82

Quality of Features

81

Ease of Implementation

80

Product Strategy and Rate of Improvement

80

Vendor Support

78

Ease of Customization

76

Ease of IT Administration

74

Ease of Data Integration

74

Demandbase One Reviews

Glenn C.

  • Role: Operations
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2023

Product Works Well but can be built for cheaper

Likeliness to Recommend

7 /10

What differentiates Demandbase One from other similar products?

The automated buckets of where the accounts stand that are relevant to the most realistic buyers

What is your favorite aspect of this product?

Simple UI, not over complicated

What do you dislike most about this product?

There are certain scoring methods that they have never explained in greater detail and I believe some of them are made up.

What recommendations would you give to someone considering this product?

Use ZoomInfo and create your own account scoring methods

Pros

  • Security Protects
  • Reliable
  • Efficient Service
  • Effective Service

Cons

  • Inhibits Innovation
  • Slower Product Innovation
  • Less Inspiring

Mario L.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

The best platform on the market for lead generatio

Likeliness to Recommend

10 /10

What differentiates Demandbase One from other similar products?

Being able to manage and control multiple marketing channels simultaneously. Customer driven IT is great and easy to use.

What is your favorite aspect of this product?

The integration process is easy and makes your workflow much easier. With this, you can easily import data and collaborate with third-party applications with just a few clicks.

What do you dislike most about this product?

The ad results are somewhat disappointing. I have been running multiple ads with a couple thousand dollars spent and have not been able to see any positive results to this day.

What recommendations would you give to someone considering this product?

The specific networks they work on give you a lot of flexibility with their intent data parameters offering multiple streams and adaptability. The platform also allows the entry of key accounts and contacts to deliver highly targeted ads.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Aaron M.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

a bit tricky to use but by far the best platform!

Likeliness to Recommend

10 /10

What differentiates Demandbase One from other similar products?

Their exceptional personnel as well as their continued drive to ensure the platform exceeds your expectations. We connect biweekly to ensure everything is running smoothly and we are leveraging the platform to the best of our abilities

What is your favorite aspect of this product?

Website personalization. You can create a personalized experience for individual accounts or your ICP on your website by leveraging the Demandbase software

What do you dislike most about this product?

Lack of functionality through HubSpot CRM (it looks like this concern is currently being addressed(

What recommendations would you give to someone considering this product?

I would highly recommend having the great team at Demandbase give you a full walkthrough of the platforms functions/capabilities. There are endless ways to leverage this software

Pros

  • Trustworthy
  • Unique Features
  • Efficient Service
  • Effective Service

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