Criteo Ad Platform Logo
Criteo Ad Platform Logo
Criteo Corp

Criteo Ad Platform

Composite Score
7.4 /10
CX Score
7.6 /10
Category
Criteo Ad Platform
7.4 /10

What is Criteo Ad Platform?

Criteo Ad Platform is a Digital Advertising Platform that helps you create campaigns in minutes and enjoy total control over setup, management, and measurement with our easy-to-use self-service platform. Maximize returns and earn more revenue with the Commerce Media Platform. Benefit from a unified platform that directly connects advertisers with retailers and publishers to drive commerce on the open internet.

Company Details


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Criteo Ad Platform Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Criteo Ad Platform.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

86 Plan to Renew

85 Satisfaction of Cost Relative to Value


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
86%
Negotiation and Contract:
87%
Conflict Resolution:
94%
Strategy & Innovation:
86%
Service Experience:
96%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Criteo Ad Platform?

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5% Negative
0% Neutral
95% Positive

Pros

  • Trustworthy
  • Efficient Service
  • Effective Service
  • Respectful

Feature Ratings

Average 76

Supply-Side Capabilities

82

Data Management Platform Capabilities

80

Demand-Side Capabilities

80

Advertisement Reporting

79

Advertisement Placement

78

Audience Segmentation

78

Advertisement Content Curation

78

Audience Identification

76

MarTech Ecosystem integration

74

Role-Based Access Controls

71

Vendor Capability Ratings

Average 77

Ease of Customization

83

Ease of Implementation

82

Usability and Intuitiveness

82

Breadth of Features

82

Ease of IT Administration

81

Quality of Features

80

Ease of Data Integration

74

Product Strategy and Rate of Improvement

73

Vendor Support

72

Business Value Created

71

Availability and Quality of Training

71

Criteo Ad Platform Reviews

Ivan P.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Criteo Ad Platform is a program that I like.

Likeliness to Recommend

10 /10

What differentiates Criteo Ad Platform from other similar products?

Criteo Ad Platform is the most important program for the marketing explosion of our company, since this program is the cause of the new entry of clients to the company, this program is a collection of the best tools that technology offers us to support trade Of all the companies that want to use their services and have a highly professional interaction with all the clients that may appear on the web, this program is an enhancer for client management and good advertising management of our content, that is, Criteo analyzes the market of our company to give a personalized.

What is your favorite aspect of this product?

This program is smart enough to provide businesses with better advertising performance on the web, and create an impact on every consumer found on the company's main contact and sales platforms, thanks to the help of Criteo Ad Platform. the training and education for the creation of good advertising content has been evidenced, and the results have been a success, there are many more clients who trust us to make multiple sales by this means, this program promises to facilitate this area for its users, Since most of its functions run almost autonomously and in real time.

What do you dislike most about this product?

It is true that this program has options to customize each project that we have with our clients, but over time you can see that it may have certain limitations, this may be due to the fact that the updates that include many more options are very slow, unfortunately this is a problem makes the program slowly fall behind its competition and is somewhat outdated, the program is still effective, but this is an improvement that should be made.

What recommendations would you give to someone considering this product?

Criteo Ad Platform is a program that I like to recommend because of the great guarantee that it is for a powerful e-commerce and marketing campaigns enhancer, this program has in its possession the best ones to help your advertising and sales department to get many more clients in the web for companies, which is why I definitely recommend it to new users interested in increasing the flow of their customers on the web.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Matias L.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Stärkster Umsatzbringer im Kanal Platform

Likeliness to Recommend

10 /10

What differentiates Criteo Ad Platform from other similar products?

With the help of Criteo Ad Platform, I'm able to meet challenging revenue goals without having to sacrifice KUR. Consequently, campaigns can be scaled and optimized effectively. Additionally, the support team is always there for me with advice and assistance in case of difficulties or unique challenges. Criteo Ad Platform is able to use its budget extremely effectively, whether it is being used for small or large campaigns. I therefore use Criteo Ad Platform as the main revenue generator for the Platform's channel. The campaigns run smoothly and without issues throughout the DACH region. The dynamic public relations platforms built on feeds

What is your favorite aspect of this product?

We targeted the users who have visited our website in the last 30 days using Criteo Ad Platform from. With its extensive network of online reservations, Criteo is able to draw customers from everywhere. I see Criteo Ad Platform's advantage in its algorithm, which decides where the advertisement will be reproduced. Nevertheless, our performance with Criteo Ad Platform from is regrettably lower than what we achieve with other providers. But it's undeniably a good channel to round out our mix of markets. Criteo Ad Platform from has an extremely user-friendly auto-servicing tool. There are numerous adjustments and puja strategies.

What do you dislike most about this product?

Even though the tool is relatively open and accessible, there are still some features and insights that users cannot access. As a result, one is constantly dependent on Criteo's support. Unfortunately, there may be delays depending on the budget and timing. The traffic quality at Criteo Ad Platform is only average (and that only applies to retargeting). For example, prospecting traffic is very weak. Furthermore, intelligent bot strategies do not directly relate to Google Ads, making campaign optimization difficult.

What recommendations would you give to someone considering this product?

What I like best about Criteo Ad Platform from is that I can do a lot of things on the control panel for self-service and don't always have to approach an account manager if I need to get something done quickly. Additionally, I can purchase "cupones" at the auto service to call for attention regarding specific promotions, or I can see them right away in the previous view. Other than that, Criteo Ad Platform from operates similarly to other retargeters. Once the data from our tag manager has been received, the system is put into operation and begins to work. You can also keep track of the size of your audience and track changes and performance

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Sep 2022

Easy to use, but little optimization support.

Likeliness to Recommend

5 /10

Pros

  • Respectful
  • Efficient Service
  • Effective Service
  • Caring

Cons

  • Slower Product Innovation
  • Commodity Features
  • Leverages Incumbent Status

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