
What is Census?
Sync data from your warehouse into all your business tools with Census. Give every team the data they need to act and automate with confidence.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
100 Plan to Renew
77 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 95%
- Negotiation and Contract:
- 78%
- Conflict Resolution:
- 85%
- Strategy & Innovation:
- 90%
- Service Experience:
- 98%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Census?
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Data Security
Batch Integration
API Management and Orchestration
Data Virtualization
Multi Channel Support
Administrative Features
Synchronization and Replication
iPaaS
Real Time Integration
Data Quality Profiling and Cleansing
Metadata Management
Vendor Capability Ratings
Vendor Support
Ease of Implementation
Ease of Data Integration
Ease of IT Administration
Ease of Customization
Business Value Created
Usability and Intuitiveness
Quality of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Breadth of Features
Census Reviews
Patricio V.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2022
Easy to use, very intuitive and many integrations
Likeliness to Recommend
What differentiates Census from other similar products?
Very intuitive to use
What is your favorite aspect of this product?
The integrations with many third party tools
What do you dislike most about this product?
Do not know
What recommendations would you give to someone considering this product?
Evaluate what tools do you need to connect to
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Christopher C.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2022
Easy to use & mission-critical reliability
Likeliness to Recommend
What differentiates Census from other similar products?
I haven't explored competing products.
What is your favorite aspect of this product?
Very intuitive interface for mapping data sync fields. Very deep integration into our CRM application, such as custom objects and record associations which allows us to get incredible business value.
What do you dislike most about this product?
Census doesn't yet support creating/updating custom quotes in HubSpot, though this is a fairly recent capability available through HubSpot's API.
What recommendations would you give to someone considering this product?
Decent SQL skills are needed to prepare queries (or tables/views) in your data warehouse for syncing through Census... so make sure you have these skills in-house.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
Pierre-André V.
- Role: Information Technology
- Industry: Healthcare
- Involvement: Business Leader or Manager
Submitted Dec 2022
Reverse ETL, a unique product to push WH data
Likeliness to Recommend
What differentiates Census from other similar products?
Census has direct integrations with digital marketing platforms and martech tools allowing to push your warehouse data, a unique business case not covered out of the box by many platforms.
What is your favorite aspect of this product?
The product is easy to implement for technical people with basic SQL skills. No advanced programming skills are needed. Data updates / changes are handled seamlessly by Census.
What do you dislike most about this product?
The product is still very young and it does lack many endpoint integrations for its products. There is definitely a lot of integrations missing with common products / popular platforms. I guess the best is yet to come.
What recommendations would you give to someone considering this product?
The tool works great and is simple to use, but make sure that all your integration requirements are covered before committing to buy.
Pros
- Continually Improving Product
- Unique Features
- Respectful
- Reliable
Please tell us why you think this review should be flagged.
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