What is Celtra?
Celtra helps brands and agencies transform digital advertising workflow and collaboration, supercharge production teams, and deliver performance branding at scale. Celtra is dedicated to revolutionizing advertising via impactful creatives that establish memorable connections with audiences and drive measurable results. That’s why our software solutions empower marketers, media platforms, and agencies to push the limits of digital advertising by elevating creative quality, speeding up production and delivery, and boosting performance.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
92 Likeliness to Recommend
100 Plan to Renew
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+98 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Celtra?
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Advertisement Content Curation
Data Management Platform Capabilities
Supply-Side Capabilities
MarTech Ecosystem integration
Demand-Side Capabilities
Advertisement Reporting
Audience Identification
Audience Segmentation
Advertisement Placement
Role-Based Access Controls
Vendor Capability Ratings
Quality of Features
Usability and Intuitiveness
Ease of Implementation
Ease of Customization
Breadth of Features
Product Strategy and Rate of Improvement
Ease of Data Integration
Business Value Created
Availability and Quality of Training
Vendor Support
Ease of IT Administration
Celtra Reviews
Matias L.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Mar 2023
"Starkes Tool for Advertising Campaigns"
Likeliness to Recommend
What differentiates Celtra from other similar products?
The speed of creation or exportation and the link to the preview. Sending links to other teams will enable any employee to evaluate advertising (or a similar element) with minimal effort. Additionally very mobile-friendly. We set up the environment, or the workflows, so that non-technical HR staff members can easily and precisely define them. My internal tech department doesn't need to worry as much about support or additional workarounds because the tool already comes with everything that is required. Additionally, the success of some internal advertising campaigns is very clearly measured. We continuously develop our campaigns and together
What is your favorite aspect of this product?
I particularly enjoy using TTD for highly performance-focused campaigns because, in my experience, there, very good CPAs can be attained. I particularly value the DSP's easy-to-understand campaign overview provided by its graphical presentation. One can quickly compare various K-values and view them over time with a few clicks. So it's quite simple to engage in conversations with customers and respond to their questions without a lot of reporting. Also, we never get a response from our support contact. I primarily use Celtra for programmatic campaigns focused on performance. The ability to compare various KPI across a range of strategies
What do you dislike most about this product?
Very many features, necessitating more testing than necessary. Datentypen Compatibility of the photos, such as JPEG, appears to be impossible by default. But by using plugins that don't obviously affect performance, you can offset that. I definitely see room for improvement in the reporting. While there are many different reporting options available, it can be challenging to always locate the right report for a given situation. Also, larger reports frequently require a few minutes to finish before being submitted. If a Kennzahl is not present, it is necessary to redraw and wait again.
What recommendations would you give to someone considering this product?
Unaffected by the scope of the challenge or the level of support required, reliable and good customer service. In fact, I've already invited my contacts directly to customer meetings quite frequently, especially when implementing complex campaign strategies. One receives a response quickly even for minor issues. Additionally, the interface is very user-friendly and contemporary in design. We primarily use Celtra to carry out programmatic campaigns that are centered on performance. The campaigns can be implemented and tested even further thanks to the additional connection with our internal IA. Through routine communication with our contacts,
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
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Jose Ramon C.
- Role: Sales Marketing
- Industry: Transportation
- Involvement: Business Leader or Manager
Submitted Nov 2022
Creating campaigns and good marketing all with ads
Likeliness to Recommend
What differentiates Celtra from other similar products?
It is very appropriate to say that we did a number of campaigns that traveled all over the world. We have significant advantages in using Celtra because we can move through its panels and windows. The moment the platform has a glitch, customer service is on hand to fix the problem. The best product solutions, an innovative team that keeps adding more features and a customer access team that is always there when things go wrong.
What is your favorite aspect of this product?
It offers best-in-class features that increase user engagement with creatives especially everything for digital ad campaigns: design, creation, trafficking, analytics and reporting. it's a tool that integrates many aspects of digital advertising into a single cloud service. Whether you're a producer, manager or tracker, Celtra makes easy what other tools make complex.
What do you dislike most about this product?
Its time consuming to pay for some features or tools often becomes cumbersome or slow either when we start at the beginning or in loading creatives as well as many users such as designers who do not have access to the code base of your creations. For some, this can be a disadvantage, as you are limited in how much you can play with the deep foundations of your creations.
What recommendations would you give to someone considering this product?
The truth is that for a beginners start it is a very good platform because of how simple it is, it is recommended to start in your beginnings of creating a marketing creation plan. It integrates excellently. You will feel comfortable using it and it is very good for companies that have very creative executives and have many proposals in mind.
Pros
- Helps Innovate
- Reliable
- Efficient Service
- Fair
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Christine R.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Sep 2022
"Attractive banner-making program"
Likeliness to Recommend
What differentiates Celtra from other similar products?
As compared to competing programs, it has a remarkably straightforward UI. Integration with ad networks is seamless.
What is your favorite aspect of this product?
It comes with a ton of premade banner and ad design templates in all sizes, so we can get our job done much more quickly and with higher quality. It includes a campaign manager, which is useful for conceptualizing and organizing stylish marketing initiatives. The entire program is simple to understand and utilize.
What do you dislike most about this product?
Everything about the application and its features seems intuitive, and it really speeds up our workflow. If I had to pick a nit, though, it would be that I wish the tools for making the designs could be changed or personalized so that I could easily access the ones I use the most.
What recommendations would you give to someone considering this product?
With this program, you may easily and rapidly modify films, banners, and all the designs for a professional advertising campaign. We finished the job fast and accurately. I would suggest the product and the accompanying technical support staff without reservation.
Pros
- Trustworthy
- Unique Features
- Efficient Service
- Effective Service
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