Celtra

What differentiates Celtra from other similar products?

Numerous features, including the ability to semi-automatically change template sizes and localise files via feeds. It’s not terrible for basic static images. Especially if your advertisements feature more banners than photography. The DPA functionality is arguably Celtra’s best offering. If your business produces assets on a worldwide scale and primarily campaign-based creatives, their account structure is beneficial.

What is your favorite aspect of this product?

Collaboration between different organisations. When you are collaborating with numerous teams in various marketplaces, this is especially useful. The ability to draw from a single creative group is extremely beneficial. We can scale material quickly and efficiently thanks to Celtra’s amazing automated product. Setting it up and connecting it to our tools was also very straightforward.

What do you dislike most about this product?

Poor user experience due to buggy tools that would crash and produce random errors. For instance, if we clicked the back button, it would take us to our account rather than the prior page. i.e., We must then click our topic again, etc.). Since only this could account for so many bugs and errors, I got the impression that the application I’m using is still in beta testing with users.

What recommendations would you give to someone considering this product?

For Celtra to be used successfully, no prior design knowledge is necessary. It’s simple to determine when campaigns are well-organized and efficiently operating. Cross-collaboration is also made possible by offering external partners flexibility in accessing other creatives. We can produce inter-scroller units using the platform, which are dynamic, responsive creatives with high effect. We can run compelling and exciting campaigns for our clients in this manner!

What differentiates Celtra from other similar products?

The speed of creation or exportation and the link to the preview. Sending links to other teams will enable any employee to evaluate advertising (or a similar element) with minimal effort. Additionally very mobile-friendly. We set up the environment, or the workflows, so that non-technical HR staff members can easily and precisely define them. My internal tech department doesn't need to worry as much about support or additional workarounds because the tool already comes with everything that is required. Additionally, the success of some internal advertising campaigns is very clearly measured. We continuously develop our campaigns and together

What is your favorite aspect of this product?

I particularly enjoy using TTD for highly performance-focused campaigns because, in my experience, there, very good CPAs can be attained. I particularly value the DSP's easy-to-understand campaign overview provided by its graphical presentation. One can quickly compare various K-values and view them over time with a few clicks. So it's quite simple to engage in conversations with customers and respond to their questions without a lot of reporting. Also, we never get a response from our support contact. I primarily use Celtra for programmatic campaigns focused on performance. The ability to compare various KPI across a range of strategies

What do you dislike most about this product?

Very many features, necessitating more testing than necessary. Datentypen Compatibility of the photos, such as JPEG, appears to be impossible by default. But by using plugins that don't obviously affect performance, you can offset that. I definitely see room for improvement in the reporting. While there are many different reporting options available, it can be challenging to always locate the right report for a given situation. Also, larger reports frequently require a few minutes to finish before being submitted. If a Kennzahl is not present, it is necessary to redraw and wait again.

What recommendations would you give to someone considering this product?

Unaffected by the scope of the challenge or the level of support required, reliable and good customer service. In fact, I've already invited my contacts directly to customer meetings quite frequently, especially when implementing complex campaign strategies. One receives a response quickly even for minor issues. Additionally, the interface is very user-friendly and contemporary in design. We primarily use Celtra to carry out programmatic campaigns that are centered on performance. The campaigns can be implemented and tested even further thanks to the additional connection with our internal IA. Through routine communication with our contacts,

What differentiates Celtra from other similar products?

Almost every day we use the Celtra platform to make digital ads for our clients, from simple animated units to complex units and video ads. In addition, the company is able to meet metrics requirements. We have access to all that data and can see if the ad is failing or not. We have benefited a lot from using it because we can navigate through its panels and windows and zoom in and out in the same way we could with previous versions.

What is your favorite aspect of this product?

I find what I'm looking for quickly and easily thanks to the site's efficient search bar. Celtra's creative preview tool is also very useful; I can double-check my work and have confidence in it before committing to it. I can design something creative and make it very pleasing for users to interact with the content, and the program is incredibly fast and easy to use. The formatting possibilities are virtually endless. Their customer service is really helpful and responsive to questions.

What do you dislike most about this product?

Warning: setting up too many impressions on your ad server can result in a difference between Celtra and the ad server, so proceed with caution. It is also important to be aware of possible code incompatibility if you decide to assign unique identifiers to each unit.

What recommendations would you give to someone considering this product?

I would like to emphasize how intuitive the program is, even for novices like me. You can use it with confidence, knowing that you have a top-notch program at your disposal. The interface of this tool is so thoroughly documented that I never have to worry about not getting a quick answer to any question I may have. I also recommend it to companies that value innovation.