Carto

CARTO

Composite Score

7.6 /10

CX Score

7.4 /10

24 Reviews Write a Review

Claim Software

What is CARTO?

An end-to-end Spatial Analysis platform. The Spatial Analysis platform of choice for market-leading location data & visualization, built for the cloud.

Company Details

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Awards & Recognition

CARTO won the following awards in the Geographic Information Systems category

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1 Top Rated Capabilities

6 Top Rated Features

Latest Award, 2025

6 Top Rated Capabilities

6 Top Rated Features

2023

7 Top Rated Capabilities

6 Top Rated Features

2022

CARTO Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on CARTO.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

97 Plan to Renew

72 Satisfaction of Cost Relative to Value

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 87%
Negotiation and Contract:: 74%
Conflict Resolution:: 88%
Strategy & Innovation:: 86%
Service Experience:: 86%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+84 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love CARTO?

0% Negative

5% Neutral

95% Positive

Pros

Performance Enhancing
Helps Innovate
Enables Productivity
Caring

Feature Ratings

Average 83

Data Visualization GIS

Spatial Analysis

Map Manipulation

Geospatial Technology

Geo Coding

Data Integration GIS

Mobile

3D Visuals

Imaging and Production

High Quality Maps

Map Customization

Vendor Capability Ratings

Average 80

Usability and Intuitiveness

Business Value Created

Quality of Features

Ease of Data Integration

Breadth of Features

Vendor Support

Ease of IT Administration

Ease of Implementation

Availability and Quality of Training

Ease of Customization

Product Strategy and Rate of Improvement

CARTO Reviews

Role: Operations
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Mar 2021

Great product

Likeliness to Recommend

7 /10

Pros

Respectful
Client Friendly Policies
Transparent
Friendly Negotiation

Amit S.

Role: Information Technology
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2021

Quick startup feature set

Likeliness to Recommend

7 /10

What differentiates CARTO from other similar products?

Quick adoption

What is your favorite aspect of this product?

Spatial need not be special when being incorporated

What do you dislike most about this product?

Features for integration still lacking

What recommendations would you give to someone considering this product?

Map user audience to feature set prior to usage.

Pros

Appreciates Incumbent Status
Continually Improving Product
Performance Enhancing
Enables Productivity

Cons

Under Delivered
Security Frustrates

Dillon M.

Role: Industry Specific Role
Industry: Not for Profit
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2021

Great product, innovator in the space

Likeliness to Recommend

10 /10

What differentiates CARTO from other similar products?

Wide breadth of features, ability to customize to meet your specific needs

What is your favorite aspect of this product?

Collaboration, innovation, and access to interactive maps at a large scale

What do you dislike most about this product?

Some of the customization aspects require knowledge of some code

What recommendations would you give to someone considering this product?

Take advantage of the great resources Carto has to offer in getting set-up and helping maximize the utility provided to your specific needs

Pros

Caring
Respectful
Acts with Integrity
Helps Innovate

CARTO

What is CARTO?

Company Details

Need Assistance?

Awards & Recognition

CARTO Ratings

90 Likeliness to Recommend

97 Plan to Renew

72 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

Emotional Footprint Overview

+84 Net Emotional Footprint

How much do users love CARTO?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Visualization GIS Thematic visualization with the ability to change views, including color, pattern/icon, dot-density, chart, scaled-symbol, and 3D prism themes

Spatial Analysis Includes geographic data, analysis, and modelling.

Map Manipulation Multiple maps can be open simultaneously, and can be duplicated, combined, synchronized, tiled, cascaded, and minimized/maximized.

Geospatial Technology Includes surface analysis, network analysis, and geovisualization.

Geo Coding Custom geo-codable indexes can be created to pin-map based on external datasets.

Data Integration GIS Ability to import external data sources (census, etc.) overlayed into your map environment.

Mobile Ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

3D Visuals Seamlessly toggle between 2D and 3D viewing of the map.

Imaging and Production Ability to export and print high-quality images and graphics in multiple formats, including presentation ready maps.

High Quality Maps Includes high quality imagery, destinations, and area information.

Map Customization Map editor allows a map to be customized on-the-fly.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

CARTO Reviews

Great product

Likeliness to Recommend

Pros

Amit S.

Quick startup feature set

Likeliness to Recommend

Pros

Cons

Dillon M.

Great product, innovator in the space

Likeliness to Recommend

Pros

Most Popular CARTO Comparisons

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Mapbox

Smallworld GIS

Feature Ratings

Data Visualization GIS

Spatial Analysis

Map Manipulation

Geospatial Technology

Geo Coding

Data Integration GIS

Mobile

3D Visuals

Imaging and Production

High Quality Maps

Map Customization

Vendor Capability Ratings

Usability and Intuitiveness

Business Value Created

Quality of Features

Ease of Data Integration

Breadth of Features

Vendor Support

Ease of IT Administration

Ease of Implementation

Availability and Quality of Training

Ease of Customization

Product Strategy and Rate of Improvement