Carto

CARTO

Composite Score

7.6 /10

CX Score

7.4 /10

24 Reviews Write a Review

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What is CARTO?

An end-to-end Spatial Analysis platform. The Spatial Analysis platform of choice for market-leading location data & visualization, built for the cloud.

Company Details

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Awards & Recognition

CARTO won the following awards in the Geographic Information Systems category

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6 Top Rated Capabilities

6 Top Rated Features

2023

7 Top Rated Capabilities

6 Top Rated Features

2022

CARTO Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on CARTO.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

2
Since last award

97 Plan to Renew

5
Since last award

72 Satisfaction of Cost Relative to Value

5
Since last award

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 87%
Negotiation and Contract:: 74%
Conflict Resolution:: 88%
Strategy & Innovation:: 85%
Service Experience:: 86%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+84 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love CARTO?

0% Negative

5% Neutral

95% Positive

Pros

Performance Enhancing
Helps Innovate
Enables Productivity
Caring

Feature Ratings

Average 83

Data Visualization GIS

Spatial Analysis

Map Manipulation

Geospatial Technology

Geo Coding

Data Integration GIS

Mobile

3D Visuals

Imaging and Production

High Quality Maps

Map Customization

Vendor Capability Ratings

Average 80

Usability and Intuitiveness

Business Value Created

Quality of Features

Ease of Data Integration

Breadth of Features

Vendor Support

Ease of IT Administration

Ease of Implementation

Availability and Quality of Training

Ease of Customization

Product Strategy and Rate of Improvement

CARTO Reviews

Sanket P.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2025

Powerful and Intuitive Location Intelligence

Likeliness to Recommend

10 /10

What differentiates CARTO from other similar products?

CARTO makes it easy to analyze location data with powerful mapping tools, seamless cloud integration, and a user-friendly interface.

What is your favorite aspect of this product?

I love how easy it is to visualize and analyze location data with powerful mapping tools and a simple interface.

What do you dislike most about this product?

While CARTO offers powerful features, some advanced tools can take time to learn, and the pricing may be a bit high for smaller teams or businesses.

What recommendations would you give to someone considering this product?

Take advantage of the free trial to explore its features, invest time in learning the advanced tools, and ensure it fits your budget and business needs.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Trustworthy

Viraj S.

Role: Sales Marketing
Industry: Media
Involvement: Vendor Selection and Purchasing

Validated Review

Verified Reviewer

Submitted Feb 2025

Carto's overall review of usability

Likeliness to Recommend

10 /10

What differentiates CARTO from other similar products?

Carto is like a state of the art website particularly for OOH inventory. No other product comes close to what it offers in terms of the breadth of vendor inventories and audience data.

What is your favorite aspect of this product?

The ability to check out different aspects of the audience and derive insights to directly translate them to our plans is amazing.

What do you dislike most about this product?

It seems rigid at times.

What recommendations would you give to someone considering this product?

Faster implementation of changes and more AI integration.

Pros

Reliable
Inspires Innovation
Helps Innovate
Performance Enhancing

Cons

Security Frustrates
Wastes Time
Vendor's Interest First

Om D.

Role: Information Technology
Industry: Consulting
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Feb 2025

Powerful Cloud-Native Spatial Analytics scalabilit

Likeliness to Recommend

10 /10

What differentiates CARTO from other similar products?

Cloud-Based & Scalable – Works with cloud data warehouses like BigQuery, Snowflake, and AWS

What is your favorite aspect of this product?

One of the best aspects of CARTO is its cloud-native spatial analytics. Unlike traditional GIS tools, CARTO seamlessly integrates with BigQuery, Snowflake, and AWS, allowing users to run large-scale geospatial analysis directly on cloud databases without data duplication. This makes it faster, more scalable, and cost-efficient, especially for businesses handling real-time location data.

What do you dislike most about this product?

Nothing All are good

What recommendations would you give to someone considering this product?

Leverage Cloud Integration – If you work with BigQuery, Snowflake, or AWS, CARTO’s cloud-native approach will save time and storage costs.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

CARTO

What is CARTO?

Company Details

Need Assistance?

Awards & Recognition

CARTO Ratings

90 Likeliness to Recommend

2 Since last award

97 Plan to Renew

5 Since last award

72 Satisfaction of Cost Relative to Value

5 Since last award

Emotional Footprint Overview

Emotional Footprint Overview

+84 Net Emotional Footprint

How much do users love CARTO?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Visualization GIS Thematic visualization with the ability to change views, including color, pattern/icon, dot-density, chart, scaled-symbol, and 3D prism themes

Spatial Analysis Includes geographic data, analysis, and modelling.

Map Manipulation Multiple maps can be open simultaneously, and can be duplicated, combined, synchronized, tiled, cascaded, and minimized/maximized.

Geospatial Technology Includes surface analysis, network analysis, and geovisualization.

Geo Coding Custom geo-codable indexes can be created to pin-map based on external datasets.

Data Integration GIS Ability to import external data sources (census, etc.) overlayed into your map environment.

Mobile Ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

3D Visuals Seamlessly toggle between 2D and 3D viewing of the map.

Imaging and Production Ability to export and print high-quality images and graphics in multiple formats, including presentation ready maps.

High Quality Maps Includes high quality imagery, destinations, and area information.

Map Customization Map editor allows a map to be customized on-the-fly.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

CARTO Reviews

Sanket P.

Powerful and Intuitive Location Intelligence

Likeliness to Recommend

Pros

Viraj S.

Carto's overall review of usability

Likeliness to Recommend

Pros

Cons

Om D.

Powerful Cloud-Native Spatial Analytics scalabilit

Likeliness to Recommend

Pros

Most Popular CARTO Comparisons

ArcGIS Pro

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Maptitude GIS

Mapbox

Smallworld GIS

2
Since last award

5
Since last award

5
Since last award

Feature Ratings

Data Visualization GIS

Spatial Analysis

Map Manipulation

Geospatial Technology

Geo Coding

Data Integration GIS

Mobile

3D Visuals

Imaging and Production

High Quality Maps

Map Customization

Vendor Capability Ratings

Usability and Intuitiveness

Business Value Created

Quality of Features

Ease of Data Integration

Breadth of Features

Vendor Support

Ease of IT Administration

Ease of Implementation

Availability and Quality of Training

Ease of Customization

Product Strategy and Rate of Improvement