Marigold

Campaign Monitor by Marigold

Composite Score

9.2 /10

CX Score

9.5 /10

114 Reviews Write a Review

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What is Campaign Monitor by Marigold?

Campaign Monitor by Marigold is email marketing software with drag-and-drop simplicity. Campaign Monitor gives you everything you need to run beautifully-designed, professional email marketing campaigns to grow your business. You'll design and send captivating messages with ease using Campaign Monitor by Marigold. Businesses around the world leverage our modern, uncomplicated workflows to send email and SMS campaigns that increase engagement and inspire audiences to take action.

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Awards & Recognition

Campaign Monitor by Marigold won the following awards in the Email Marketing category

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2024 Data Quadrant Gold Medalist

Latest Award, 2024

9 Top Rated Capabilities

9 Top Rated Features

Latest Award, 2024

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Service Experience
Contract Negotiation
Conflict Resolution

2023

2023 Data Quadrant Gold Medalist

2023

9 Top Rated Capabilities

8 Top Rated Features

2023

2022 Emotional Footprint Champion

2022

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2022

2022 Data Quadrant Gold Medalist

2022

8 Top Rated Capabilities

8 Top Rated Features

2022

2021 Emotional Footprint Champion

2021

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2021

2021 Data Quadrant Gold Medalist

2021

Campaign Monitor by Marigold Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Campaign Monitor by Marigold.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

96 Plan to Renew

91 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+98 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Campaign Monitor by Marigold?

0% Negative

4% Neutral

96% Positive

Pros

Trustworthy
Efficient Service
Effective Service
Caring

Feature Ratings

Average 88

Email Delivery

Basic Reporting and Analytics

Campaign Management

Sales Intelligence & Conversion Rates

Mobile Optimized

SPAM Compliance

Segmentation

Surveys and Polling

Email Templates

Dynamic Content

A/B Testing

Vendor Capability Ratings

Average 87

Ease of Implementation

Usability and Intuitiveness

Breadth of Features

Business Value Created

Vendor Support

Ease of IT Administration

Quality of Features

Ease of Data Integration

Ease of Customization

Availability and Quality of Training

Product Strategy and Rate of Improvement

Campaign Monitor by Marigold Reviews

Lisa Z.

Role: Sales Marketing
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2021

Straightforward email marketing

Likeliness to Recommend

10 /10

What differentiates Campaign Monitor by Marigold from other similar products?

The drag-and-drop email builder that offers a wide range of professionally-designed templates used to create unique and company branded emails. The platform enables us to segment and customize lists so that we send relevant messages to the right contacts

What is your favorite aspect of this product?

Automation of campaigns and sending of pre-designed messages at the right times. The mobile-ready templates are easy to use and beautifully designed.

What do you dislike most about this product?

Few times emails have ended up in the spam folder but it's not often

What recommendations would you give to someone considering this product?

This is the platform that most companies use to quickly and easily design their own personalized messages for customers. Offers advanced analytics and detailed reports to help in optimizing campaigns

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Maryanne P.

Role: Industry Specific Role
Industry: Retail
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2021

Email marketing tool

Likeliness to Recommend

9 /10

What differentiates Campaign Monitor by Marigold from other similar products?

Campaign Monitor has great features that support email marketing as compared to other marketing products.

What is your favorite aspect of this product?

It has great user interface that is easy to use and learn how it works. Sending marketing emails to our clients is easy and updating them on new changes on our products and services. Since we started suing this platform for marketing our products we have won a lot of clients.

What do you dislike most about this product?

I have not experienced any poor performance challenge from the operation of this product.

What recommendations would you give to someone considering this product?

Email marketing campaigns can be easily tackled and effectively implemented with Campaign Monitor.

Pros

Reliable
Performance Enhancing
Trustworthy
Efficient Service

Gina C.

Role: Sales Marketing
Industry: Healthcare
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted May 2021

Great functionality and delivers on its promise

Likeliness to Recommend

8 /10

What differentiates Campaign Monitor by Marigold from other similar products?

Quick and Easy Sends - This platform is great for straightforward sends -- we can set up and send our emails within 5 minutes.

What is your favorite aspect of this product?

Live Map Reporting - Campaign Monitor gives real-time reporting of where in the world users are opening and interacting with your emails.

What do you dislike most about this product?

Limited Source Code / Live Template Change View -- CM doesn't seem to support live changes to the source code like most other platforms do.

What recommendations would you give to someone considering this product?

Campaign Monitor is best for straightforward sends where the template is already created via source code and there are only light segmenting options needed.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Campaign Monitor by Marigold

What is Campaign Monitor by Marigold?

Company Details

Book a Free Demo Today!

Awards & Recognition

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

2022 Emotional Footprint Champion

2022 Data Quadrant Gold Medalist

2021 Emotional Footprint Champion

2021 Data Quadrant Gold Medalist

Campaign Monitor by Marigold Ratings

89 Likeliness to Recommend

96 Plan to Renew

91 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+98 Net Emotional Footprint

How much do users love Campaign Monitor by Marigold?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Surveys and Polling Ability to survey customers and gather feedback.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Campaign Monitor by Marigold Reviews

Lisa Z.

Straightforward email marketing

Likeliness to Recommend

Pros

Maryanne P.

Email marketing tool

Likeliness to Recommend

Pros

Gina C.

Great functionality and delivers on its promise

Likeliness to Recommend

Pros

Most Popular Campaign Monitor by Marigold Comparisons

Mailchimp

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ActiveCampaign

Constant Contact

Adobe Campaign

Klaviyo

Feature Ratings

Email Delivery

Basic Reporting and Analytics

Campaign Management

Sales Intelligence & Conversion Rates

Mobile Optimized

SPAM Compliance

Segmentation

Surveys and Polling

Email Templates

Dynamic Content

A/B Testing

Vendor Capability Ratings

Ease of Implementation

Usability and Intuitiveness

Breadth of Features

Business Value Created

Vendor Support

Ease of IT Administration

Quality of Features

Ease of Data Integration

Ease of Customization

Availability and Quality of Training

Product Strategy and Rate of Improvement