CallRail Customer Reviews 2025 | SoftwareReviews

CallRail

Composite Score

7.9 /10

CX Score

8.3 /10

41 Reviews Write a Review

Claim Software

What is CallRail?

CallRail is here to bring complete visibility to the marketers who rely on quality inbound leads to measure success. Our customers live in a results-driven world, and giving them a clear view into their digital marketing efforts is a first priority for CallRail. We see the opportunities in surfacing and connecting data from calls, forms, and beyond—helping our customers get to better outcomes.

Company Details

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Awards & Recognition

CallRail won the following awards in the Conversation Intelligence category

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2 Top Rated Capabilities

2 Top Rated Features

2024

1 Top Rated Capabilities

4 Top Rated Features

2023

0 Top Rated Capabilities

2 Top Rated Features

2022

CallRail Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on CallRail.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

98 Plan to Renew

78 Satisfaction of Cost Relative to Value

1
Since last award

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 95%
Negotiation and Contract:: 91%
Conflict Resolution:: 94%
Strategy & Innovation:: 90%
Service Experience:: 97%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love CallRail?

2% Negative

2% Neutral

96% Positive

Pros

Effective Service
Saves Time
Respectful
Acts with Integrity

Feature Ratings

Average 77

Call Recording

Call Analytics

Dashboards and Reporting

Mobile Support

Role-Based Access

Application Integration

Audio Transcription

Pipeline Visibility

Artificial Intelligence Engine

Manager Annotation and Feedback

Conversation Coaching

Vendor Capability Ratings

Average 76

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Breadth of Features

Quality of Features

Ease of Data Integration

Vendor Support

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Customization

Availability and Quality of Training

CallRail Reviews

Neha P.

Role: Information Technology
Industry: Biotechnology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2025

"Great Insights but Pricey and Complex".

Likeliness to Recommend

9 /10

What differentiates CallRail from other similar products?

CallRail differentiates itself from other call tracking and analytics platforms with its user-friendly interface, advanced AI-driven call intelligence, and seamless integration with marketing tools like Google Ads and CRMs. For the biotechnology sector, its ability to track and analyze inbound calls helps optimize marketing efforts by identifying which campaigns drive the most valuable leads. Additionally, CallRail's AI-powered conversation intelligence can extract insights from calls, helping biotech companies improve customer interactions and sales strategies.

What is your favorite aspect of this product?

CallRail’s AI-driven conversation intelligence stands out by providing deep insights into customer behavior and marketing effectiveness. Its seamless CRM integrations and HIPAA-compliant options make it ideal for biotech companies handling sensitive data.

What do you dislike most about this product?

One drawback of CallRail is its pricing, which can be high for smaller businesses. Additionally, some users find the reporting features complex, requiring a learning curve to fully utilize its analytics.

What recommendations would you give to someone considering this product?

If you're considering CallRail, I’d recommend taking advantage of their free trial to see if the reporting and AI insights fit your needs. The integrations are great, but there’s a bit of a learning curve with some analytics features. Also, check if the pricing aligns with your budget, especially if you need HIPAA compliance.

Pros

Helps Innovate
Performance Enhancing
Saves Time
Client Friendly Policies

Dinesh P.

Role: Information Technology
Industry: Banking
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2025

"Smart Call Tracking with Minor Flaws".

Likeliness to Recommend

8 /10

What differentiates CallRail from other similar products?

CallRail stands out from similar products with its user-friendly interface, advanced call tracking, and AI-driven conversation intelligence. Its seamless integration with marketing platforms and dynamic number insertion provide precise attribution, helping businesses optimize ad spend. Additionally, its call recording and transcription features enhance customer insights and team performance.

What is your favorite aspect of this product?

My favorite aspect of CallRail is its AI-driven conversation intelligence, which provides deep insights into customer interactions. The call tracking and attribution features also help businesses optimize their marketing efforts effectively.

What do you dislike most about this product?

The biggest drawback of CallRail is the occasional inaccuracies in call attribution and dynamic number insertion, which can affect tracking reliability. Some users also report issues with spam calls and slower customer support response times.

What recommendations would you give to someone considering this product?

If you're considering CallRail, ensure it integrates well with your existing marketing tools for seamless tracking. Take advantage of its call recording and AI-driven insights to optimize customer interactions. Also, monitor call attribution accuracy and be prepared for occasional spam calls.

Pros

Reliable
Caring
Fair
Generous Negotitation

Cons

Less Friendly Negotiation

Sanket P.

Role: Information Technology
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2025

Effective Call Tracking & Insights

Likeliness to Recommend

10 /10

What differentiates CallRail from other similar products?

CallRail is easy to use, tracks calls smartly, and works well with other marketing tools.

What is your favorite aspect of this product?

The AI-powered call tracking and analytics make it easy to understand which marketing efforts bring the best results.

What do you dislike most about this product?

Some advanced features require higher-tier plans, which may be costly for small businesses.

What recommendations would you give to someone considering this product?

Try the free trial to see if it fits your needs, and choose a plan based on your call volume and required features

Pros

Helps Innovate
Performance Enhancing
Enables Productivity
Trustworthy

CallRail

What is CallRail?

Company Details

Need Assistance?

Awards & Recognition

CallRail Ratings

88 Likeliness to Recommend

98 Plan to Renew

78 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

Emotional Footprint Overview

+94 Net Emotional Footprint

How much do users love CallRail?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Call Recording Inbound and outbound calls are captured and retained in the platform, and can be appended with relevant metadata (such as callers, date/time, subject).

Call Analytics Real-time and historical reporting and analytics on call metrics, such as talk time, competition win rate, key words, sentiment etc.

Dashboards and Reporting Customizable dashboards to track KPIs, rep performance, and metrics.

Mobile Support The solution provides the ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Role-Based Access Enable different levels of access based on role e.g. administrators can modify and see all data or department managers have access only to their data.

Application Integration Includes functional and data integration with common applications such as CRM, CSM, ERP, email, etc.

Audio Transcription Transcription audio recordings into text format, providing a transcript of the recorded dialog.

Pipeline Visibility Single view into deals by combining customer interactions for visibility into executive involvement, history with past employees and leading sales indicators.

Artificial Intelligence Engine Can work autonomously within a series of pre-defined parameters, including decision-making, routing, processing, and human interaction.

Manager Annotation and Feedback The solution allows managers to provide annotation and feedback on recorded calls, and to assign calls a score based on predefined or user-defined rubric.

Conversation Coaching The solution makes proactive recommendations to sales reps based on call attributes and dynamics, for example, balance of talk time or keywords mentioned.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

CallRail Reviews

Neha P.

"Great Insights but Pricey and Complex".

Likeliness to Recommend

Pros

Dinesh P.

"Smart Call Tracking with Minor Flaws".

Likeliness to Recommend

Pros

Cons

Sanket P.

Effective Call Tracking & Insights

Likeliness to Recommend

Pros

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Feature Ratings

Call Recording

Call Analytics

Dashboards and Reporting

Mobile Support

Role-Based Access

Application Integration

Audio Transcription

Pipeline Visibility

Artificial Intelligence Engine

Manager Annotation and Feedback

Conversation Coaching

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Breadth of Features

Quality of Features

Ease of Data Integration

Vendor Support

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Customization

Availability and Quality of Training