CallRail Customer Reviews 2025 | SoftwareReviews

CallRail

Composite Score

7.9 /10

CX Score

8.3 /10

41 Reviews Write a Review

Claim Software

What is CallRail?

CallRail is here to bring complete visibility to the marketers who rely on quality inbound leads to measure success. Our customers live in a results-driven world, and giving them a clear view into their digital marketing efforts is a first priority for CallRail. We see the opportunities in surfacing and connecting data from calls, forms, and beyond—helping our customers get to better outcomes.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

CallRail won the following awards in the Conversation Intelligence category

Filter By

2 Top Rated Capabilities

2 Top Rated Features

2024

1 Top Rated Capabilities

4 Top Rated Features

2023

0 Top Rated Capabilities

2 Top Rated Features

2022

CallRail Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on CallRail.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

98 Plan to Renew

78 Satisfaction of Cost Relative to Value

1
Since last award

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

undefined

{y}

{name}

Emotional Footprint Overview

Product Experience:: 95%
Negotiation and Contract:: 91%
Conflict Resolution:: 94%
Strategy & Innovation:: 90%
Service Experience:: 97%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love CallRail?

2% Negative

2% Neutral

96% Positive

Pros

Effective Service
Saves Time
Respectful
Acts with Integrity

Feature Ratings

Average 77

Call Recording

Call Analytics

Dashboards and Reporting

Mobile Support

Role-Based Access

Application Integration

Audio Transcription

Pipeline Visibility

Artificial Intelligence Engine

Manager Annotation and Feedback

Conversation Coaching

Vendor Capability Ratings

Average 76

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Breadth of Features

Quality of Features

Ease of Data Integration

Vendor Support

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Customization

Availability and Quality of Training

CallRail Reviews

Nilesh P.

Role: Consultant
Industry: Engineering
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2025

CallRail: A Comprehensive and Intuitive Tool

Likeliness to Recommend

9 /10

What differentiates CallRail from other similar products?

CallRail's dynamic number insertion allows businesses to track leads from specific ads, keywords, or campaigns, providing deeper insights into the effectiveness of various marketing efforts. The user-friendly interface and advanced reporting features, such as conversation intelligence and AI-driven analytics, further set it apart from competitors.

What is your favorite aspect of this product?

Favorite aspect of CallRail is its conversation intelligence feature. The ability to automatically analyze and transcribe phone calls, then extract valuable insights like keywords, customer sentiment, and call outcomes, is incredibly powerful.

What do you dislike most about this product?

While it offers a lot of great features, some of the more advanced capabilities, like conversation intelligence and custom reporting, are only available on higher-tier plans.

What recommendations would you give to someone considering this product?

If users only need basic tracking for a few campaigns, the lower-tier plans might suffice. However, if you're looking for advanced features like conversation intelligence or detailed reporting, make sure to select the appropriate plan that offers those capabilities.

Pros

Helps Innovate
Inspires Innovation
Caring
Saves Time

Uday B.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Feb 2025

Powerful call tracking with AI powdered insights

Likeliness to Recommend

8 /10

What differentiates CallRail from other similar products?

CallRail stands out through a user-friendly interface, artificial intelligence-powered conversation intelligence, multi-touch attribution, and frictionless integrations with leading marketing software. CallRail provides call tracking, lead scoring, and dynamic number insertion (DNI) to assist businesses in optimizing their marketing campaigns. CallRail is cheaper, more scalable, and best for companies of all sizes compared to others.

What is your favorite aspect of this product?

One of the greatest things about CallRail is its conversation intelligence powered by artificial intelligence. Automatically transcribing calls, identifying keywords, and sentiment analysis provides businesses with in-depth information about customer interactions without any effort

What do you dislike most about this product?

Call transcription may not always be fully accurate, and reporting customization is somewhat limited compared to enterprise alternatives.

What recommendations would you give to someone considering this product?

If considering CallRail, assess your needs, compare pricing, and test integrations with your existing tools. Use the free trial to explore features, and set up dynamic number insertion (DNI) for accurate tracking. It’s a great choice for call tracking and marketing attribution if it fits your budget.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

DD P.

Role: Operations
Industry: Engineering
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2025

Boost Sales with Real-Time Feedback

Likeliness to Recommend

10 /10

What differentiates CallRail from other similar products?

CallRail stands out with keyword-level tracking, dynamic number insertion, and seamless integrations for better call analytics.

What is your favorite aspect of this product?

My favorite aspect of CallRail is its keyword-level tracking, which provides detailed insights into which specific keywords are driving phone calls and conversions.

What do you dislike most about this product?

What I dislike most about CallRail is the complexity of its setup, which can be a bit challenging for users without technical experience.

What recommendations would you give to someone considering this product?

I recommend ensuring you're comfortable with the setup process and evaluating whether the pricing aligns with your call volume and marketing needs before committing.

Pros

Helps Innovate
Reliable
Performance Enhancing
Trustworthy

CallRail

What is CallRail?

Company Details

Need Assistance?

Awards & Recognition

CallRail Ratings

88 Likeliness to Recommend

98 Plan to Renew

78 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

Emotional Footprint Overview

+94 Net Emotional Footprint

How much do users love CallRail?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Call Recording Inbound and outbound calls are captured and retained in the platform, and can be appended with relevant metadata (such as callers, date/time, subject).

Call Analytics Real-time and historical reporting and analytics on call metrics, such as talk time, competition win rate, key words, sentiment etc.

Dashboards and Reporting Customizable dashboards to track KPIs, rep performance, and metrics.

Mobile Support The solution provides the ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Role-Based Access Enable different levels of access based on role e.g. administrators can modify and see all data or department managers have access only to their data.

Application Integration Includes functional and data integration with common applications such as CRM, CSM, ERP, email, etc.

Audio Transcription Transcription audio recordings into text format, providing a transcript of the recorded dialog.

Pipeline Visibility Single view into deals by combining customer interactions for visibility into executive involvement, history with past employees and leading sales indicators.

Artificial Intelligence Engine Can work autonomously within a series of pre-defined parameters, including decision-making, routing, processing, and human interaction.

Manager Annotation and Feedback The solution allows managers to provide annotation and feedback on recorded calls, and to assign calls a score based on predefined or user-defined rubric.

Conversation Coaching The solution makes proactive recommendations to sales reps based on call attributes and dynamics, for example, balance of talk time or keywords mentioned.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

CallRail Reviews

Nilesh P.

CallRail: A Comprehensive and Intuitive Tool

Likeliness to Recommend

Pros

Uday B.

Powerful call tracking with AI powdered insights

Likeliness to Recommend

Pros

DD P.

Boost Sales with Real-Time Feedback

Likeliness to Recommend

Pros

Most Popular CallRail Comparisons

Chorus by ZoomInfo

Gong

Salesloft

CallTrackingMetrics

Salesforce Sales Cloud Enterprise

Avoma

1
Since last award

Feature Ratings

Call Recording

Call Analytics

Dashboards and Reporting

Mobile Support

Role-Based Access

Application Integration

Audio Transcription

Pipeline Visibility

Artificial Intelligence Engine

Manager Annotation and Feedback

Conversation Coaching

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Breadth of Features

Quality of Features

Ease of Data Integration

Vendor Support

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Customization

Availability and Quality of Training