Buffer Inc

Buffer

Composite Score

8.8 /10

CX Score

8.9 /10

143 Reviews Write a Review

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What is Buffer?

A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.

Company Details

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Awards & Recognition

Buffer won the following awards in the Social Media Management - Enterprise category

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2024 Data Quadrant Gold Medalist

Latest Award, 2024

6 Top Rated Capabilities

5 Top Rated Features

Latest Award, 2024

2024 Emotional Footprint Champion

2024

Contract Negotiation
Conflict Resolution

2024

10 Top Rated Capabilities

9 Top Rated Features

2023

6 Top Rated Capabilities

6 Top Rated Features

2022

2021 Data Quadrant Gold Medalist

2021

Buffer Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Buffer.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

91 Plan to Renew

85 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Buffer?

2% Negative

5% Neutral

93% Positive

Pros

Reliable
Efficient Service
Saves Time
Respectful

Feature Ratings

Average 84

Social Media Channel Integration Outbound

Campaign Execution

Social Media Channel Integration Inbound

Social Moderation and Workflow Management

Social Post Archival

Dashboards and Visualization

Social Asset Management

Social Response Management

Contextual Analysis

Trend Analysis

Sentiment Analysis

Vendor Capability Ratings

Average 84

Ease of Implementation

Ease of Data Integration

Quality of Features

Usability and Intuitiveness

Ease of IT Administration

Ease of Customization

Business Value Created

Availability and Quality of Training

Vendor Support

Product Strategy and Rate of Improvement

Breadth of Features

Buffer Reviews

Emanuele C.

Role: C-Level
Industry: Healthcare
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2020

Very good social tool

Likeliness to Recommend

8 /10

What differentiates Buffer from other similar products?

Facebook group posting lacks

What is your favorite aspect of this product?

User friendly

What do you dislike most about this product?

Licensing per month costs

What recommendations would you give to someone considering this product?

It's very nice, but first try it with the free version

Pros

Performance Enhancing
Enables Productivity
Trustworthy
Saves Time

Cons

Vendor Friendly Policies
Vendor's Interest First
Less Generous

Helen B.

Role: Industry Specific Role
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2020

Effective and simple to use social media manager

Likeliness to Recommend

10 /10

What differentiates Buffer from other similar products?

Covers a variety of markets and customers, is a platform that manages social networks in all its areas and you can manage advertising in an easy and simple, for all types of users and people who want to generate traffic and customers at sight, is very complete is easy to use and very friendly, has a fairly complete board can be installed on android operating systems in an easy and simple, compared with other platforms is one of the most popular and most sought after in the market.

What is your favorite aspect of this product?

I like the board with which the platform is handled, it is very fast and easy to manage clients and mass advertising by Buffer, it is easy to use in all aspects, for beginners as well as for all types of companies.

What do you dislike most about this product?

As its use increases, so does its price until it becomes quite expensive, certain errors occur when making publications on the networks, sometimes the application gets stuck so it has to be restarted wasting time and creativity

What recommendations would you give to someone considering this product?

I recommend this application to all types of users, both for small, medium and large businesses that want to see advertising on social networks constantly, growing the view of their companies and their products within the most important social networks such as Facebook, Instagram, etc, is an important tool to manage online advertising.

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Buffer

What is Buffer?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2024 Emotional Footprint Champion

2021 Data Quadrant Gold Medalist

Buffer Ratings

87 Likeliness to Recommend

91 Plan to Renew

85 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Buffer?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Buffer Reviews

Emanuele C.

Very good social tool

Likeliness to Recommend

Pros

Cons

Helen B.

Effective and simple to use social media manager

Likeliness to Recommend

Pros

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1
Since last award

Feature Ratings

Social Media Channel Integration Outbound

Campaign Execution

Social Media Channel Integration Inbound

Social Moderation and Workflow Management

Social Post Archival

Dashboards and Visualization

Social Asset Management

Social Response Management

Contextual Analysis

Trend Analysis

Sentiment Analysis

Vendor Capability Ratings

Ease of Implementation

Ease of Data Integration

Quality of Features

Usability and Intuitiveness

Ease of IT Administration

Ease of Customization

Business Value Created

Availability and Quality of Training

Vendor Support

Product Strategy and Rate of Improvement

Breadth of Features