Buffer Logo Award Winner Product Badge
Buffer Logo Award Winner Product Badge
Buffer Inc

Buffer

Composite Score
8.8 /10
CX Score
8.9 /10
Category
Buffer
8.8 /10

What is Buffer?

A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.

Company Details


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Awards & Recognition

Buffer won the following awards in the Social Media Management - Enterprise category

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Buffer Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Buffer.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

90 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Buffer?

2% Negative
5% Neutral
93% Positive

Pros

  • Efficient Service
  • Respectful
  • Reliable
  • Enables Productivity

Feature Ratings

Average 84

Social Media Channel Integration Outbound

88

Social Moderation and Workflow Management

88

Social Media Channel Integration Inbound

87

Campaign Execution

87

Social Post Archival

87

Dashboards and Visualization

85

Social Response Management

85

Social Asset Management

84

Trend Analysis

81

Contextual Analysis

81

Sentiment Analysis

79

Vendor Capability Ratings

Average 84

Ease of Implementation

89

Ease of Data Integration

88

Quality of Features

86

Usability and Intuitiveness

85

Ease of IT Administration

84

Business Value Created

84

Ease of Customization

83

Availability and Quality of Training

83

Vendor Support

80

Breadth of Features

80

Product Strategy and Rate of Improvement

80

Buffer Reviews

Radcliffe B.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2020

Social media automation has never been easier

Likeliness to Recommend

9 /10

What differentiates Buffer from other similar products?

The big difference from Buffer and other services is that other similar services are very expensive and often slow, or give errors when scheduling a publication or when it is published, it can give an error.

What is your favorite aspect of this product?

What I like the most about Buffer is its simplicity of use, very easy, very intuitive, simple website, visually pleasing, and stable enough to trust our social networks and leave several previously scheduled publications. It has never happened to me that it is not published at the right time, it is always very reliable

What do you dislike most about this product?

What I like the least is the cost of their medium and high plans. It seems a bit high to me, although if we compare quality and price, I would pay it but it would be on the line. We also have that we are limited in publications, but it is something that has a solution so far and it is paying for membership.

What recommendations would you give to someone considering this product?

I could recommend to people who want to publish in bulk, upgrade to a paid membership so that they do not have limitation problems, and thus be able to publish at the time they want in amounts they want. You can connect many social networks, such as LinkedIn, Twitter, Instagram, Facebook and many others, but only name the most important ones in my opinion.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Efficient Service

Emanuele C.

  • Role: C-Level
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2020

Very good social tool

Likeliness to Recommend

8 /10

What differentiates Buffer from other similar products?

Facebook group posting lacks

What is your favorite aspect of this product?

User friendly

What do you dislike most about this product?

Licensing per month costs

What recommendations would you give to someone considering this product?

It's very nice, but first try it with the free version

Pros

  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
  • Saves Time

Cons

  • Vendor Friendly Policies
  • Vendor's Interest First
  • Less Generous

Helen B.

  • Role: Industry Specific Role
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2020

Effective and simple to use social media manager

Likeliness to Recommend

10 /10

What differentiates Buffer from other similar products?

Covers a variety of markets and customers, is a platform that manages social networks in all its areas and you can manage advertising in an easy and simple, for all types of users and people who want to generate traffic and customers at sight, is very complete is easy to use and very friendly, has a fairly complete board can be installed on android operating systems in an easy and simple, compared with other platforms is one of the most popular and most sought after in the market.

What is your favorite aspect of this product?

I like the board with which the platform is handled, it is very fast and easy to manage clients and mass advertising by Buffer, it is easy to use in all aspects, for beginners as well as for all types of companies.

What do you dislike most about this product?

As its use increases, so does its price until it becomes quite expensive, certain errors occur when making publications on the networks, sometimes the application gets stuck so it has to be restarted wasting time and creativity

What recommendations would you give to someone considering this product?

I recommend this application to all types of users, both for small, medium and large businesses that want to see advertising on social networks constantly, growing the view of their companies and their products within the most important social networks such as Facebook, Instagram, etc, is an important tool to manage online advertising.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

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