What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
90 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 92%
- Negotiation and Contract:
- 91%
- Conflict Resolution:
- 92%
- Strategy & Innovation:
- 88%
- Service Experience:
- 95%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Efficient Service
- Reliable
- Saves Time
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Moderation and Workflow Management
Social Media Channel Integration Inbound
Social Media Channel Integration Outbound
Social Post Archival
Campaign Execution
Dashboards and Visualization
Social Asset Management
Social Response Management
Contextual Analysis
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Ease of IT Administration
Ease of Customization
Usability and Intuitiveness
Business Value Created
Availability and Quality of Training
Breadth of Features
Vendor Support
Product Strategy and Rate of Improvement
Buffer Reviews
Erick C.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jun 2021
Practical, reliable, but limited in its free plan
Likeliness to Recommend
What differentiates Buffer from other similar products?
Buffer is reliable and accurate. Never had any problem of posts that wasn't published or distributed ahead of its time, like in other platforms.
What is your favorite aspect of this product?
Buffer is easy to implement and even more easy to maintain. Unlike some of its competitors, it looks like it only uses the official APIs to manage each channel. For this reason, you shouldn't expect your accounts being blocked or posts being hidden.
What do you dislike most about this product?
This correctness comes with a price as some functionalities available in other platforms, like Reels scheduling, aren't available. I also had trouble connecting my Instagram business account, that for some reason was read as a personal profile.
What recommendations would you give to someone considering this product?
Try the free plan as well as other tools free plans. There's a lot of competing tools and many of them are equally good, but some can be better for particular people or businesses. Buffer was the better choice for me.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Cons
- Commodity Features
Please tell us why you think this review should be flagged.
Maisie W.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2021
Great for small budgets
Likeliness to Recommend
What differentiates Buffer from other similar products?
Buffer is great if you don't have a large budget. The lower tiers on the plan come with a good amount of features and capabilities for the price. It will be just the basics, but if you are used to being scrappy it's just what you need. And because it doesn't have all the same bells and whistles as some more expensive solutions, the intuitiveness and ease of use can't be matched. Higher budgets though, I would say look at some others, like Sprout Social.
What is your favorite aspect of this product?
Ease of use for sure. Anyone could just log in and figure it out. Can't say the same for some others.
What do you dislike most about this product?
The lack of built-in link tracking. Some of the other solutions automatically add the UTM parameters for each platform, and make it easy to customize them if needed. It's a huge time saver. But maybe Buffer has that now / on a higher plan tier, I'm not sure.
What recommendations would you give to someone considering this product?
All the solutions give you a free trial, I would try multiple before committing to one. And also consider what your top priorities are, because each social media management solution shines in different areas and lacks in others.
Pros
- Reliable
- Enables Productivity
- Performance Enhancing
- Efficient Service
Cons
- Inhibits Innovation
- Slower Product Innovation
- Leverages Incumbent Status
Please tell us why you think this review should be flagged.
Ayo O.
- Role: Information Technology
- Industry: Media
- Involvement: End User of Application
Submitted Jun 2021
Forward thinking social media platform with a help
Likeliness to Recommend
What differentiates Buffer from other similar products?
I believe they really care as during the pandemic they gave free access to Pro account to support black businesses
What is your favorite aspect of this product?
The feasibility of posting almost any content online using their chrome app. This helps speed
What do you dislike most about this product?
I just think it will be lovely if say, # numbers can be recommended within the platform when I am using them.
What recommendations would you give to someone considering this product?
It is actually worth it. The product has improved significantly over the years.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.
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