Buffer Logo Award Winner Product Badge
Buffer Logo Award Winner Product Badge
Buffer Inc

Buffer

Composite Score
8.8 /10
CX Score
8.9 /10
Category
Buffer
8.8 /10

What is Buffer?

A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.

Company Details


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Awards & Recognition

Buffer won the following awards in the Social Media Management - Enterprise category

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Buffer Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Buffer.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

90 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Buffer?

2% Negative
5% Neutral
93% Positive

Pros

  • Reliable
  • Efficient Service
  • Effective Service
  • Respectful

Feature Ratings

Average 84

Social Media Channel Integration Outbound

88

Social Moderation and Workflow Management

88

Social Media Channel Integration Inbound

87

Campaign Execution

87

Social Post Archival

87

Dashboards and Visualization

85

Social Response Management

85

Social Asset Management

84

Trend Analysis

81

Contextual Analysis

81

Sentiment Analysis

79

Vendor Capability Ratings

Average 84

Ease of Implementation

89

Ease of Data Integration

88

Quality of Features

85

Usability and Intuitiveness

85

Ease of IT Administration

84

Business Value Created

84

Ease of Customization

84

Availability and Quality of Training

82

Vendor Support

81

Breadth of Features

80

Product Strategy and Rate of Improvement

80

Buffer Reviews

Jennifer W.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2021

Saves a ton of time being able to batch posts

Likeliness to Recommend

9 /10

What differentiates Buffer from other similar products?

I really like their proactive status reports. If there is an issue with a feature, they will keep you up to date with the progress of fixing. None of the similar products we looked at would do this.

What is your favorite aspect of this product?

I love being able to schedule and batch posts. We have 20+ social media accounts we manage and some of them get the same posts. It's nice to be able to select and choose which accounts to post.

What do you dislike most about this product?

I have to "reauthenticate" the logins quite a few times.

What recommendations would you give to someone considering this product?

This product is great for those that want to save time and schedule posts!

Pros

  • Helps Innovate
  • Enables Productivity
  • Trustworthy
  • Efficient Service

Cons

  • Commodity Features

Wesley A.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Jun 2021

Fantastic social media management platform

Likeliness to Recommend

8 /10

What differentiates Buffer from other similar products?

Being able to schedule your social media content with a few clicks - it is so much simpler to use than other tools, and just works.

What is your favorite aspect of this product?

Setting up schedules based on your followers "most active" times was really helpful and ensured my followers would have the highest possibility of seeing my content.

What do you dislike most about this product?

Not a lot really - it works fantastically well!

What recommendations would you give to someone considering this product?

If you managed social media content then this is a must - you can drop your ideas into scheduled posts as and when you think of them, and have a steady stream of rich content for your followers.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Ayo O.

  • Role: Information Technology
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2021

Forward thinking social media platform with a help

Likeliness to Recommend

10 /10

What differentiates Buffer from other similar products?

I believe they really care as during the pandemic they gave free access to Pro account to support black businesses

What is your favorite aspect of this product?

The feasibility of posting almost any content online using their chrome app. This helps speed

What do you dislike most about this product?

I just think it will be lovely if say, # numbers can be recommended within the platform when I am using them.

What recommendations would you give to someone considering this product?

It is actually worth it. The product has improved significantly over the years.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

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