Buffer Inc

Buffer

Composite Score

8.9 /10

CX Score

9.0 /10

154 Reviews Write a Review

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What is Buffer?

A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.

Company Details

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Awards & Recognition

Buffer won the following awards in the Social Media Management - Enterprise category

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2025 Emotional Footprint Champion

Latest Award, 2025

Service Experience
Contract Negotiation

Latest Award, 2025

2024 Data Quadrant Champion

2024

6 Top Rated Capabilities

5 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Contract Negotiation
Conflict Resolution

2024

10 Top Rated Capabilities

9 Top Rated Features

2023

6 Top Rated Capabilities

6 Top Rated Features

2022

2021 Data Quadrant Champion

2021

Buffer Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Buffer.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

91 Plan to Renew

85 Satisfaction of Cost Relative to Value

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 92%
Negotiation and Contract:: 91%
Conflict Resolution:: 92%
Strategy & Innovation:: 88%
Service Experience:: 95%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Buffer?

2% Negative

4% Neutral

94% Positive

Pros

Efficient Service
Reliable
Saves Time
Respectful

Feature Ratings

Average 85

Social Moderation and Workflow Management

Social Media Channel Integration Inbound

Social Media Channel Integration Outbound

Social Post Archival

Campaign Execution

Dashboards and Visualization

Social Response Management

Social Asset Management

Contextual Analysis

Trend Analysis

Sentiment Analysis

Vendor Capability Ratings

Average 84

Ease of Implementation

Ease of Data Integration

Quality of Features

Ease of IT Administration

Ease of Customization

Usability and Intuitiveness

Business Value Created

Availability and Quality of Training

Breadth of Features

Product Strategy and Rate of Improvement

Vendor Support

Buffer Reviews

Jack H.

Role: Sales Marketing
Industry: Not for Profit
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2023

Buffer is brilliant!

Likeliness to Recommend

10 /10

What differentiates Buffer from other similar products?

Buffer is low cost for the features it offers small organisations. It’s content approval workflow is simple to set up and easy to use for everyone on the team.

What is your favorite aspect of this product?

There are a few favourites for me. One of the latest algorithm tips for twitter is that you shouldn’t share a link in your first tweet as it depreciates the content in the feed. Using Buffet I’m able to schedule content including threads that allows me to ensure I hit all the right aspects to ensure visibility and share-ability. I like that I can easily schedule Reels to both Instagram and Facebook. And add first comments to utilise added engagement. And finally, having a planner that allows me, at a glance, to see the upcoming content across all platforms is ideal.

What do you dislike most about this product?

To be honest, I struggle to find any issues - for the cost and breath of features it’s great!

What recommendations would you give to someone considering this product?

If you’re a small business with a handful of accounts to manage this is the perfect social media management solution. They also have a wide range of free to access instructional videos. Please do contact me if you’ve got any questions.

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Emily K.

Role: C-Level
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2023

Very helpful tool for managing social media

Likeliness to Recommend

9 /10

What differentiates Buffer from other similar products?

I find the system very easy to use and fairly intuitive. When there's an issue with one social media platform or another, it's pretty easy to fix without clicking around in a bunch of different places.

What is your favorite aspect of this product?

I like that it makes it easy to share my posts on several social media channels easily and without too much fiddling around

What do you dislike most about this product?

Sometimes the posting of things takes a ling time so you're just staring at the screen until the thing posts

What recommendations would you give to someone considering this product?

Genera;lly I'm very hapy with the product, and it really helps me manage my social media easily and seamlessly..

Pros

Helps Innovate
Reliable
Performance Enhancing
Unique Features

Yasemin D.

Role: Information Technology
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2023

Easy-to-Manage, Must Have

Likeliness to Recommend

8 /10

What differentiates Buffer from other similar products?

We are using this toll to have content scheduled for countries' social media accounts in our region and it works well

What is your favorite aspect of this product?

I like the fast that how can I schedule a post for multiple platforms.

What do you dislike most about this product?

I do not think anything specific but sometimes connecting business manager accounts for Facebook would be tricky.

What recommendations would you give to someone considering this product?

I'd recommend them to use this tool efficiently as much as possible and integrate grammarly.com into it.

Pros

Trustworthy
Efficient Service
Effective Service
Inspires Innovation

Buffer

What is Buffer?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2021 Data Quadrant Champion

Buffer Ratings

88 Likeliness to Recommend

1 Since last award

91 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Buffer?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Buffer Reviews

Jack H.

Buffer is brilliant!

Likeliness to Recommend

Pros

Emily K.

Very helpful tool for managing social media

Likeliness to Recommend

Pros

Yasemin D.

Easy-to-Manage, Must Have

Likeliness to Recommend

Pros

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1
Since last award

Feature Ratings

Social Moderation and Workflow Management

Social Media Channel Integration Inbound

Social Media Channel Integration Outbound

Social Post Archival

Campaign Execution

Dashboards and Visualization

Social Response Management

Social Asset Management

Contextual Analysis

Trend Analysis

Sentiment Analysis

Vendor Capability Ratings

Ease of Implementation

Ease of Data Integration

Quality of Features

Ease of IT Administration

Ease of Customization

Usability and Intuitiveness

Business Value Created

Availability and Quality of Training

Breadth of Features

Product Strategy and Rate of Improvement

Vendor Support