Buffer Logo Award Winner Product Badge
Buffer Logo Award Winner Product Badge
Buffer Inc

Buffer

Composite Score
8.8 /10
CX Score
8.9 /10
Category
Buffer
8.8 /10

What is Buffer?

A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Buffer won the following awards in the Social Media Management - Enterprise category

Filter By

Buffer Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Buffer.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

90 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Buffer?

2% Negative
5% Neutral
93% Positive

Pros

  • Reliable
  • Efficient Service
  • Effective Service
  • Respectful

Feature Ratings

Average 84

Social Media Channel Integration Outbound

88

Social Moderation and Workflow Management

88

Social Media Channel Integration Inbound

87

Campaign Execution

87

Social Post Archival

87

Dashboards and Visualization

85

Social Response Management

85

Social Asset Management

84

Trend Analysis

81

Contextual Analysis

81

Sentiment Analysis

79

Vendor Capability Ratings

Average 84

Ease of Implementation

89

Ease of Data Integration

88

Quality of Features

85

Usability and Intuitiveness

85

Ease of IT Administration

84

Business Value Created

84

Ease of Customization

84

Availability and Quality of Training

82

Vendor Support

81

Breadth of Features

80

Product Strategy and Rate of Improvement

80

Buffer Reviews

Sheeba T.

  • Role: C-Level
  • Industry: Construction
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2024

Best tool for SMM

Likeliness to Recommend

8 /10

What differentiates Buffer from other similar products?

It helps in scheduling the content on various platforms, well in advance so that we can invest time in other activities. The Social Media Management work becomes efficient and more productive.

What is your favorite aspect of this product?

The suggestions on hashtags are my favorite. Also, the dynamics with which a team can work on Buffer is highly appreciated.

What do you dislike most about this product?

No dislikes

What recommendations would you give to someone considering this product?

This tool can be very useful for professionals in the digital marketing field as one can schedule a bundle of posts at a time and avoid the hassle. More work can be done in less time. The team can also be managed quite well and work collaboratively.

Pros

  • Reliable
  • Performance Enhancing
  • Trustworthy
  • Unique Features

Thanga V.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Solid Choice for Social Media Scheduling

Likeliness to Recommend

10 /10

What differentiates Buffer from other similar products?

Making it easy for users to schedule and manage social media posts across multiple platforms. Buffer also offers a seamless integration with various social media networks, allowing users to efficiently publish content without switching between different platforms.

What is your favorite aspect of this product?

How easy it is to navigate the platform and schedule social media posts across various networks with just a few clicks. The streamlined workflow and seamless integration with popular social media platforms make managing my social media presence efficient and hassle-free. Additionally, Buffer's scheduling and analytics features provide valuable insights into post-performance, helping me refine my social media strategy and achieve better results.

What do you dislike most about this product?

Buffer does not provide robust capabilities for tracking brand mentions, monitoring industry trends, or engaging with followers in real-time. Additionally, the reporting features, while helpful, could be more customizable to meet specific analytical needs. Furthermore, the pricing structure can be prohibitive for smaller businesses or individuals with limited budgets, especially considering the additional costs for advanced features.

What recommendations would you give to someone considering this product?

Pay close attention to factors such as ease of use, scheduling capabilities, and analytics offerings during your trial period. Additionally, consider the scalability of Buffer's plans to ensure they can accommodate your future growth. Don't hesitate to leverage Buffer's customer support resources if you have any questions or encounter challenges while using the platform.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Brittney D.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2024

Simple to use, but it's too basic

Likeliness to Recommend

7 /10

What differentiates Buffer from other similar products?

Buffer emphasizes simplicity without sacrificing functionality.

What is your favorite aspect of this product?

The content calendar feature is my favorite. In coordinating a multi-channel social media strategy, being able to visualize and plan content across platforms in a single calendar view is unmatched.

What do you dislike most about this product?

Buffer lacks advanced listening and sentiment analysis features. In a constantly evolving social landscape, having more sophisticated tools for monitoring brand mentions and gauging sentiment could elevate Buffer's role.

What recommendations would you give to someone considering this product?

Prospective Buffer users should appreciate its simplicity but also plan to complement it with specialized tools for social listening.

Pros

  • Enables Productivity
  • Effective Service
  • Caring
  • Transparent

Most Popular Buffer Comparisons