Buffer Inc

Buffer

Composite Score

8.9 /10

CX Score

9.0 /10

151 Reviews Write a Review

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What is Buffer?

A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.

Company Details

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Awards & Recognition

Buffer won the following awards in the Social Media Management - Enterprise category

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2025 Emotional Footprint Champion

Latest Award, 2025

Service Experience
Contract Negotiation

Latest Award, 2025

2024 Data Quadrant Gold Medalist

2024

6 Top Rated Capabilities

5 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Contract Negotiation
Conflict Resolution

2024

10 Top Rated Capabilities

9 Top Rated Features

2023

6 Top Rated Capabilities

6 Top Rated Features

2022

2021 Data Quadrant Gold Medalist

2021

Buffer Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Buffer.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

90 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 92%
Negotiation and Contract:: 91%
Conflict Resolution:: 92%
Strategy & Innovation:: 88%
Service Experience:: 95%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Buffer?

2% Negative

4% Neutral

94% Positive

Pros

Efficient Service
Reliable
Saves Time
Respectful

Feature Ratings

Average 84

Social Moderation and Workflow Management

Social Media Channel Integration Inbound

Social Media Channel Integration Outbound

Social Post Archival

Campaign Execution

Dashboards and Visualization

Social Asset Management

Social Response Management

Contextual Analysis

Trend Analysis

Sentiment Analysis

Vendor Capability Ratings

Average 83

Ease of Implementation

Ease of Data Integration

Quality of Features

Ease of IT Administration

Ease of Customization

Usability and Intuitiveness

Business Value Created

Availability and Quality of Training

Breadth of Features

Vendor Support

Product Strategy and Rate of Improvement

Buffer Reviews

Hotaru N.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2021

Distribution system through social networks

Likeliness to Recommend

9 /10

What differentiates Buffer from other similar products?

What most differentiates this tool from others is that it even has a free version for those who do not know it, who do not have as much confidence in these types of systems to maintain access control and distribution in their social networks

What is your favorite aspect of this product?

It allows to have control of the publications made in well-known social networks, in addition its programming system is quite simple even for those who have not worked with this type of system, it is a fundamental technology for those who require direct contact with clients, partners , or work team

What do you dislike most about this product?

There is nothing that I can say that is negative about this tool, it has worked and has been helpful from the first moment

What recommendations would you give to someone considering this product?

I recommend it for any industry, it is a complete, safe, and necessary tool for those who work with large workflows and who in turn need to constantly interact on social networks

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Buffer

What is Buffer?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2024 Data Quadrant Gold Medalist

2024 Emotional Footprint Champion

2021 Data Quadrant Gold Medalist

Buffer Ratings

87 Likeliness to Recommend

90 Plan to Renew

1 Since last award

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Buffer?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Buffer Reviews

Hotaru N.

Distribution system through social networks

Likeliness to Recommend

Pros

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1
Since last award

Feature Ratings

Social Moderation and Workflow Management

Social Media Channel Integration Inbound

Social Media Channel Integration Outbound

Social Post Archival

Campaign Execution

Dashboards and Visualization

Social Asset Management

Social Response Management

Contextual Analysis

Trend Analysis

Sentiment Analysis

Vendor Capability Ratings

Ease of Implementation

Ease of Data Integration

Quality of Features

Ease of IT Administration

Ease of Customization

Usability and Intuitiveness

Business Value Created

Availability and Quality of Training

Breadth of Features

Vendor Support

Product Strategy and Rate of Improvement