Buffer Inc

Buffer

Composite Score

8.9 /10

CX Score

9.0 /10

151 Reviews Write a Review

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What is Buffer?

A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.

Company Details

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Awards & Recognition

Buffer won the following awards in the Social Media Management - Enterprise category

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2025 Emotional Footprint Champion

Latest Award, 2025

Service Experience
Contract Negotiation

Latest Award, 2025

2024 Data Quadrant Gold Medalist

2024

6 Top Rated Capabilities

5 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Contract Negotiation
Conflict Resolution

2024

10 Top Rated Capabilities

9 Top Rated Features

2023

6 Top Rated Capabilities

6 Top Rated Features

2022

2021 Data Quadrant Gold Medalist

2021

Buffer Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Buffer.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

90 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 92%
Negotiation and Contract:: 91%
Conflict Resolution:: 92%
Strategy & Innovation:: 88%
Service Experience:: 95%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Buffer?

2% Negative

4% Neutral

94% Positive

Pros

Efficient Service
Reliable
Saves Time
Respectful

Feature Ratings

Average 84

Social Moderation and Workflow Management

Social Media Channel Integration Inbound

Social Media Channel Integration Outbound

Social Post Archival

Campaign Execution

Dashboards and Visualization

Social Asset Management

Social Response Management

Contextual Analysis

Trend Analysis

Sentiment Analysis

Vendor Capability Ratings

Average 83

Ease of Implementation

Ease of Data Integration

Quality of Features

Ease of IT Administration

Ease of Customization

Usability and Intuitiveness

Business Value Created

Availability and Quality of Training

Breadth of Features

Vendor Support

Product Strategy and Rate of Improvement

Buffer Reviews

Mohammad A.

Role: Sales Marketing
Industry: Healthcare
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2024

Excellent Product

Likeliness to Recommend

10 /10

What differentiates Buffer from other similar products?

Buffer is renowned for its clean, intuitive interface, making it an ideal choice for small businesses, startups, and individuals. The platform focuses on ease of use, allowing users to quickly schedule posts, manage multiple accounts, and analyze performance without a steep learning curve.

What is your favorite aspect of this product?

Buffer provides excellent customer support and a wealth of educational resources, including blog posts, webinars, and guides. This support helps users maximize their use of the platform and stay updated on social media trends.

What do you dislike most about this product?

While Buffer offers basic analytics, they might not be sufficient for users who need deep, comprehensive insights into their social media performance. The analytics are straightforward, but those needing in-depth reporting or data export options might find Buffer lacking compared to more advanced tools.

What recommendations would you give to someone considering this product?

Buffer offers features that suggest the best times to post based on your audience's activity. Make sure to use these tools to maximize engagement by scheduling posts at optimal times.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Diksha S.

Role: Information Technology
Industry: Consulting
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2024

Fantastic Schedule for Social media

Likeliness to Recommend

9 /10

What differentiates Buffer from other similar products?

It helps in scheduling our day to day posts for social media ans keeps us at different pace. It is flawless for companies like us. There recent collaboration with Google Business Profile is quite beneficial and works like cherry on the cake.

What is your favorite aspect of this product?

Google Business Profile feature.

What do you dislike most about this product?

Nothing like that

What recommendations would you give to someone considering this product?

Buffer is best. Don't give a second thought to use the tool.

Pros

Trustworthy
Client Friendly Policies
Fair
Altruistic

Gaurav C.

Role: Sales Marketing
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2024

One place for all the social media posts

Likeliness to Recommend

9 /10

What differentiates Buffer from other similar products?

Easy scheduling for all social media posts, This tool helps me to manage all social media accounts and manage tags.

What is your favorite aspect of this product?

the UI of this product, anyone can schedule the posts without taking any demo. very nice features.

What do you dislike most about this product?

I don't have a dislike - I love to using the tool.

What recommendations would you give to someone considering this product?

Easy o use, fast scheduling tool.

Pros

Saves Time
Client Friendly Policies
Continually Improving Product
Reliable

Buffer

What is Buffer?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2024 Data Quadrant Gold Medalist

2024 Emotional Footprint Champion

2021 Data Quadrant Gold Medalist

Buffer Ratings

87 Likeliness to Recommend

90 Plan to Renew

1 Since last award

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Buffer?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Buffer Reviews

Mohammad A.

Excellent Product

Likeliness to Recommend

Pros

Diksha S.

Fantastic Schedule for Social media

Likeliness to Recommend

Pros

Gaurav C.

One place for all the social media posts

Likeliness to Recommend

Pros

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1
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Feature Ratings

Social Moderation and Workflow Management

Social Media Channel Integration Inbound

Social Media Channel Integration Outbound

Social Post Archival

Campaign Execution

Dashboards and Visualization

Social Asset Management

Social Response Management

Contextual Analysis

Trend Analysis

Sentiment Analysis

Vendor Capability Ratings

Ease of Implementation

Ease of Data Integration

Quality of Features

Ease of IT Administration

Ease of Customization

Usability and Intuitiveness

Business Value Created

Availability and Quality of Training

Breadth of Features

Vendor Support

Product Strategy and Rate of Improvement