Buffer

What differentiates Buffer from other similar products?

We use Buffer for efficient social media marketing management. We can know who is interacting and schedule our posts at strategic times. We are delighted to have a plan focused on developing online and digital marketing; it has helped us achieve significant post coverage and great success in scheduling content on any social network. We have been able to get new leads thanks to Buffer.

What is your favorite aspect of this product?

Buffer allows me to maintain straightforward and efficient social media management. I can analyze my posts as it helps me perceive statistics of how many people manage to view my content. I have been able to customize it to my liking; the interface is very original.

What do you dislike most about this product?

They should add integrations with practical software such as calendar organization or task management; it would be a good synchronization.

What recommendations would you give to someone considering this product?

Buffer is perfect; it works excellently. It syncs well with your social media accounts, and social media is a necessary addition to any business. This program allows you to make the most of it to achieve the reach of your posts, which is very suitable for promoting your products or services.

What differentiates Buffer from other similar products?

Buffer is a tool employed by our digital marketing team. Over the years, counting on the ebb and flow of our client’s needs, we've used Buffer to plan and schedule social media posts. When we manage social for several clients, it becomes a way more necessary tool. However, once we only have a couple of running social, we've found it easier to post on the fly and work outside of buffer.

What is your favorite aspect of this product?

Plan and cross post social ideas across multiple platforms Schedule content to release in advance Change preview text and images on platforms — especially Facebook

What do you dislike most about this product?

It would be nice if the content calendar planning was more in depth Better collaboration for approvals and feedback AI insights and reporting

What recommendations would you give to someone considering this product?

Buffer is great if you have lots of clients and post on multiple platforms. Especially if you want to schedule posts in advance or to release at specific times. It might not be the best tool of you want robust calendar planning with approvals, AI insights, etc. It also might not be the best tool if you only manage social for one or two clients.