Buffer Inc

Buffer

Composite Score

8.8 /10

CX Score

8.9 /10

140 Reviews Write a Review

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What is Buffer?

A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.

Company Details

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Awards & Recognition

Buffer won the following awards in the Social Media Management - Enterprise category

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2024 Data Quadrant Gold Medalist

Latest Award, 2024

6 Top Rated Capabilities

5 Top Rated Features

Latest Award, 2024

2024 Emotional Footprint Champion

2024

Contract Negotiation
Conflict Resolution

2024

10 Top Rated Capabilities

9 Top Rated Features

2023

6 Top Rated Capabilities

6 Top Rated Features

2022

2021 Data Quadrant Gold Medalist

2021

Buffer Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Buffer.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

90 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Buffer?

2% Negative

5% Neutral

93% Positive

Pros

Reliable
Efficient Service
Effective Service
Respectful

Feature Ratings

Average 84

Social Media Channel Integration Outbound

Social Moderation and Workflow Management

Social Media Channel Integration Inbound

Campaign Execution

Social Post Archival

Dashboards and Visualization

Social Response Management

Social Asset Management

Trend Analysis

Contextual Analysis

Sentiment Analysis

Vendor Capability Ratings

Average 84

Ease of Implementation

Ease of Data Integration

Quality of Features

Usability and Intuitiveness

Ease of IT Administration

Business Value Created

Ease of Customization

Availability and Quality of Training

Vendor Support

Breadth of Features

Product Strategy and Rate of Improvement

Buffer Reviews

Audrey T.

Role: Sales Marketing
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2022

Easy to use and a good beginner solution

Likeliness to Recommend

6 /10

What differentiates Buffer from other similar products?

It is definitely more affordable

What is your favorite aspect of this product?

It is very easy to use and works across all platforms.

What do you dislike most about this product?

For a little more, hoot suite does the same thing.

What recommendations would you give to someone considering this product?

If you are looking for something easy to use, look no further.

Pros

Caring
Performance Enhancing
Enables Productivity
Unique Features

Cons

Inhibits Innovation

Alex G.

Role: Sales Marketing
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2022

A Great Social Media Management Software

Likeliness to Recommend

9 /10

What differentiates Buffer from other similar products?

Buffer offers best features for managing business social media pages. From analyzing performance to scheduling posts and tracking, this software has it all.

What is your favorite aspect of this product?

I like that besides Buffei being affordable, it offers amazing features. The software makes social media management easy. I like the ability to schedule posts I like the ease of measuring performance

What do you dislike most about this product?

Since it hasn't failed, I have no dislikes.

What recommendations would you give to someone considering this product?

For business social media management, Buffer is the solution. It's affordable and offers features that makes it easy to measure success, track mentions, schedule posts and many other functionalities.

Pros

Continually Improving Product
Performance Enhancing
Enables Productivity
Caring

Bryan M.

Role: C-Level
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2022

Easy Scheduling Across Social Media

Likeliness to Recommend

9 /10

What differentiates Buffer from other similar products?

Easy scheduling across all of our social media channels. Saves our team time so we don’t have to spend hours setting up the posts that we create.

What is your favorite aspect of this product?

We like the workflow for customizing content for each network.

What do you dislike most about this product?

Recent pricing changes felt a bit confusing. I suppose we are on a legacy plan at this point and that is why.

What recommendations would you give to someone considering this product?

The primary benefit for us with this tool is to save time scheduling posts and be able to see our schedule in one place. We don’t look into the analytics side with this tool, but it is a great time saver. For social media analytics we prefer a different solution.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Buffer

What is Buffer?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2024 Emotional Footprint Champion

2021 Data Quadrant Gold Medalist

Buffer Ratings

88 Likeliness to Recommend

1 Since last award

90 Plan to Renew

1 Since last award

85 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Buffer?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Buffer Reviews

Audrey T.

Easy to use and a good beginner solution

Likeliness to Recommend

Pros

Cons

Alex G.

A Great Social Media Management Software

Likeliness to Recommend

Pros

Bryan M.

Easy Scheduling Across Social Media

Likeliness to Recommend

Pros

Most Popular Buffer Comparisons

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Sprout Social Enterprise

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Sprinklr Social

Agorapulse

1
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Feature Ratings

Social Media Channel Integration Outbound

Social Moderation and Workflow Management

Social Media Channel Integration Inbound

Campaign Execution

Social Post Archival

Dashboards and Visualization

Social Response Management

Social Asset Management

Trend Analysis

Contextual Analysis

Sentiment Analysis

Vendor Capability Ratings

Ease of Implementation

Ease of Data Integration

Quality of Features

Usability and Intuitiveness

Ease of IT Administration

Business Value Created

Ease of Customization

Availability and Quality of Training

Vendor Support

Breadth of Features

Product Strategy and Rate of Improvement