Buffer Inc

Buffer

Composite Score

8.9 /10

CX Score

9.0 /10

154 Reviews Write a Review

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What is Buffer?

A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.

Company Details

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Awards & Recognition

Buffer won the following awards in the Social Media Management - Enterprise category

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2025 Emotional Footprint Champion

Latest Award, 2025

Service Experience
Contract Negotiation

Latest Award, 2025

2024 Data Quadrant Champion

2024

6 Top Rated Capabilities

5 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Contract Negotiation
Conflict Resolution

2024

10 Top Rated Capabilities

9 Top Rated Features

2023

6 Top Rated Capabilities

6 Top Rated Features

2022

2021 Data Quadrant Champion

2021

Buffer Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Buffer.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

91 Plan to Renew

85 Satisfaction of Cost Relative to Value

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 92%
Negotiation and Contract:: 91%
Conflict Resolution:: 92%
Strategy & Innovation:: 88%
Service Experience:: 95%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Buffer?

2% Negative

4% Neutral

94% Positive

Pros

Efficient Service
Reliable
Saves Time
Respectful

Feature Ratings

Average 85

Social Moderation and Workflow Management

Social Media Channel Integration Inbound

Social Media Channel Integration Outbound

Social Post Archival

Campaign Execution

Dashboards and Visualization

Social Response Management

Social Asset Management

Contextual Analysis

Trend Analysis

Sentiment Analysis

Vendor Capability Ratings

Average 84

Ease of Implementation

Ease of Data Integration

Quality of Features

Ease of IT Administration

Ease of Customization

Usability and Intuitiveness

Business Value Created

Availability and Quality of Training

Breadth of Features

Product Strategy and Rate of Improvement

Vendor Support

Buffer Reviews

Aaliyah V.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2023

The best social media management platform.

Likeliness to Recommend

8 /10

What differentiates Buffer from other similar products?

Buffer has changed the way I manage my social media user accounts, and I’ve been using it for years. The application’s scheduling function saved my life, and it’s overall simple to use. I have more time in the day now that I can schedule my social media postings ahead of time. In addition, the analytics tool is excellent, providing me with detailed information on the performance of my postings through all of my channels. Whenever I had a query, the support staff was quick to respond and quite helpful.

What is your favorite aspect of this product?

Buffer is an excellent social media management tool that I strongly suggest. It has a plethora of features that make managing many social media accounts in one location simple. Buffer’s user-friendly interface is one of my favorite features. The design is simple, making it easy to plan content, track engagement, and analyze performance. Customer service is also excellent, with courteous and competent staff on hand to answer any questions. Overall, Buffer is a wonderful tool for anyone trying to improve their online presence and streamline their social media management.

What do you dislike most about this product?

I’ve been using Buffer for years with no issues. The simple platform makes managing many social media accounts easy. The scheduling feature has assisted me in planning and producing content ahead of time. Analytics also shows my social media performance. Buffer has outperformed my expectations, and I’ve had no issues.

What recommendations would you give to someone considering this product?

Buffer allows me to schedule social media posts ahead of time so I can focus on creating great content. Buffer analyses various social media posts and recommends changes based on the results of the analysis. It also allows me to build a quick website that can be utilized to drive visitors to my social media sites. Buffer makes it feasible and smooth to schedule content across many social media networks from a single interface. The user interface is also outstanding.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Cons

Charges for Enhancements
Leverages Incumbent Status

Kevin S.

Role: Student Academic
Industry: Education
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2023

Very reliable, Great Service

Likeliness to Recommend

10 /10

What differentiates Buffer from other similar products?

Reliable, free version has good features.

What is your favorite aspect of this product?

How good the free version is.

What do you dislike most about this product?

Not available.

What recommendations would you give to someone considering this product?

Watch youtube tutorials!

Pros

Reliable
Performance Enhancing
Enables Productivity
Continually Improving Product

Kaloki C.

Role: Information Technology
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2023

Social Media Management Made Easy With Buffer

Likeliness to Recommend

9 /10

What differentiates Buffer from other similar products?

For social media management, Buffer offers powerful features and is easy to manage It also comes with social media monitoring capabilities

What is your favorite aspect of this product?

I like that Buffer is affordable and multipurpose The software is manageable and affordable Makes management and monitoring of social media pages easy

What do you dislike most about this product?

Well, it has been flawless and so I have no complaints.

What recommendations would you give to someone considering this product?

I highly recommend Buffer for being the very best in monitoring and social media management

Pros

Continually Improving Product
Unique Features
Inspires Innovation
Caring

Buffer

What is Buffer?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2021 Data Quadrant Champion

Buffer Ratings

88 Likeliness to Recommend

1 Since last award

91 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Buffer?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Buffer Reviews

Aaliyah V.

The best social media management platform.

Likeliness to Recommend

Pros

Cons

Kevin S.

Very reliable, Great Service

Likeliness to Recommend

Pros

Kaloki C.

Social Media Management Made Easy With Buffer

Likeliness to Recommend

Pros

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1
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Feature Ratings

Social Moderation and Workflow Management

Social Media Channel Integration Inbound

Social Media Channel Integration Outbound

Social Post Archival

Campaign Execution

Dashboards and Visualization

Social Response Management

Social Asset Management

Contextual Analysis

Trend Analysis

Sentiment Analysis

Vendor Capability Ratings

Ease of Implementation

Ease of Data Integration

Quality of Features

Ease of IT Administration

Ease of Customization

Usability and Intuitiveness

Business Value Created

Availability and Quality of Training

Breadth of Features

Product Strategy and Rate of Improvement

Vendor Support