BrightEdge Logo
BrightEdge Logo
BrightEdge Technologies

BrightEdge

Composite Score
7.5 /10
CX Score
7.2 /10
Category
BrightEdge
7.5 /10

What is BrightEdge?

BrightEdge makes SEO and Content Performance Management easy and measurable with AI-powered solutions to help you discover the true search demand of visitors, and create engaging content that will convert prospects into paying customers.

Company Details


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Awards & Recognition

BrightEdge won the following awards in the Search Engine Optimization category

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BrightEdge Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on BrightEdge.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

81 Likeliness to Recommend

89 Plan to Renew

1
Since last award

70 Satisfaction of Cost Relative to Value

1
Since last award


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
80%
Negotiation and Contract:
64%
Conflict Resolution:
76%
Strategy & Innovation:
71%
Service Experience:
80%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+74 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love BrightEdge?

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8% Negative
10% Neutral
82% Positive

Pros

  • Respectful
  • Efficient Service
  • Acts with Integrity
  • Caring

Feature Ratings

Average 80

Keyword Research

84

Alerts

84

Rank Tracking

84

Competition Analysis

84

Content Optimization

83

Analytics and Reporting

82

On-Page Tracker/Optimization

77

Auditing

72

Local SEO

69

Backlink Tools

69

Vendor Capability Ratings

Average 79

Vendor Support

87

Availability and Quality of Training

82

Quality of Features

81

Ease of Implementation

80

Product Strategy and Rate of Improvement

80

Breadth of Features

79

Ease of Data Integration

78

Ease of IT Administration

78

Business Value Created

78

Ease of Customization

74

Usability and Intuitiveness

73

BrightEdge Reviews

Luke H.

  • Role: Consultant
  • Industry: Communications
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2024

Love the tool. It is very powerful.

Likeliness to Recommend

8 /10

What differentiates BrightEdge from other similar products?

The breath of features are a major plus.

What is your favorite aspect of this product?

The breath of functionality

What do you dislike most about this product?

Highly difficult to train others on this

What recommendations would you give to someone considering this product?

Cost and need level first.

Pros

  • Performance Enhancing
  • Unique Features
  • Reliable
  • Enables Productivity

Cons

  • Less Generous

Brier B.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Jun 2024

Fantastic product. Love the constant innovation.

Likeliness to Recommend

8 /10

What differentiates BrightEdge from other similar products?

The amount of SEO features, keyword tracking and AI options. Plus they are always upgrading and adding new features.

What is your favorite aspect of this product?

Instant results, measurement tools, new AI content brief features and the team itself.

What do you dislike most about this product?

Sometimes they remove useful aspects of their platform for maintenance. But they always listed to our feedback and requests.

What recommendations would you give to someone considering this product?

This is a great tool for SEO professionals. Work with the Brightedge team to meet all of your companies needs and requirements.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Caring
  • Respectful

Nicolette H.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2023

Easy to use, with tons of features

Likeliness to Recommend

9 /10

What differentiates BrightEdge from other similar products?

Our Customer Representative that gives us insights, and has meetings with us every two weeks is so important. He is basically an extra member of our team.

What is your favorite aspect of this product?

The data cube, our customer rep, and reporting.

What do you dislike most about this product?

Too many features to use that we can't with our short staff.

What recommendations would you give to someone considering this product?

Think about how many people on your marketing team, but remember that the customer service rep is like an extra employee.

Pros

  • Enables Productivity
  • Respectful
  • Client's Interest First
  • Helps Innovate

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