

What is BrightEdge?
BrightEdge makes SEO and Content Performance Management easy and measurable with AI-powered solutions to help you discover the true search demand of visitors, and create engaging content that will convert prospects into paying customers.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
81 Likeliness to Recommend
89 Plan to Renew
1
Since last award
70 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
- Product Experience:
- 80%
- Negotiation and Contract:
- 64%
- Conflict Resolution:
- 76%
- Strategy & Innovation:
- 71%
- Service Experience:
- 80%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+74 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love BrightEdge?
Pros
- Respectful
- Efficient Service
- Acts with Integrity
- Caring
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Keyword Research
Alerts
Rank Tracking
Competition Analysis
Content Optimization
Analytics and Reporting
On-Page Tracker/Optimization
Auditing
Local SEO
Backlink Tools
Vendor Capability Ratings
Vendor Support
Availability and Quality of Training
Quality of Features
Ease of Implementation
Product Strategy and Rate of Improvement
Breadth of Features
Ease of Data Integration
Ease of IT Administration
Business Value Created
Ease of Customization
Usability and Intuitiveness
BrightEdge Reviews

Danyah H.
- Role: Sales Marketing
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Jun 2024
Easy to use, staff friendly
Likeliness to Recommend
What differentiates BrightEdge from other similar products?
The one on one account manager the whole time
What is your favorite aspect of this product?
dashboards
What do you dislike most about this product?
it is a bit pricey compared to others
What recommendations would you give to someone considering this product?
it is good, staff will help and guide you and always willing to meet
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Daniel W.
- Role: Information Technology
- Industry: Banking
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2024
Wide range of tools slightly clunky user interface
Likeliness to Recommend
What differentiates BrightEdge from other similar products?
BrightEdge offers a white glove service where the user can get questions answered quickly. Their team offers ways to customize dashboards, alerts, and other information sources to meet business needs.
What is your favorite aspect of this product?
Dashboards. These dashboards allow the end user to create a custom report that delivers the information needed. Quite often, several dashboards will need to be created based on the project at hand. I also like being offered the latest tools from BrightEdge without being charged extra for these tools.
What do you dislike most about this product?
The user interface can be clunky sometimes. Personally, I believe dashboards can use a user experience person to help streamline the creation of dashboards.
What recommendations would you give to someone considering this product?
I would recommend to start with a trial of BrightEdge first. A trial will ensure that data can be pulled in properly and no false hopes are created. BrightEdge is a tool to help take SEO to the next step, but it is not a silver bullet.
Pros
- Unique Features
- Respectful
- Reliable
- Performance Enhancing
Cons
- Leverages Incumbent Status
Please tell us why you think this review should be flagged.
Shane M.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Jun 2024
On Cutting Edge with New Features
Likeliness to Recommend
What differentiates BrightEdge from other similar products?
wraps up multiple solutions into one platform solution - Ex. Data Cube/SEO with Content Advisor for AI content solutions.
What is your favorite aspect of this product?
Custom competitive dashboards
What do you dislike most about this product?
The learning curve at first takes a little bit, but that is where your support rep comes in to help with that hands-on learning.
What recommendations would you give to someone considering this product?
Intergration of the Content Advisor tool with your SEO research data all in one platform is key and a strong selling point.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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