BrightEdge Logo
BrightEdge Logo
BrightEdge Technologies

BrightEdge

Composite Score
7.5 /10
CX Score
7.2 /10
Category
BrightEdge
7.5 /10

What is BrightEdge?

BrightEdge makes SEO and Content Performance Management easy and measurable with AI-powered solutions to help you discover the true search demand of visitors, and create engaging content that will convert prospects into paying customers.

Company Details


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Awards & Recognition

BrightEdge won the following awards in the Search Engine Optimization category

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BrightEdge Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on BrightEdge.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

81 Likeliness to Recommend

89 Plan to Renew

1
Since last award

70 Satisfaction of Cost Relative to Value

1
Since last award


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
80%
Negotiation and Contract:
64%
Conflict Resolution:
76%
Strategy & Innovation:
71%
Service Experience:
80%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+74 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love BrightEdge?

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8% Negative
10% Neutral
82% Positive

Pros

  • Respectful
  • Efficient Service
  • Acts with Integrity
  • Caring

Feature Ratings

Average 80

Keyword Research

84

Alerts

84

Rank Tracking

84

Competition Analysis

84

Content Optimization

83

Analytics and Reporting

82

On-Page Tracker/Optimization

77

Auditing

72

Local SEO

69

Backlink Tools

69

Vendor Capability Ratings

Average 79

Vendor Support

87

Availability and Quality of Training

82

Quality of Features

81

Ease of Implementation

80

Product Strategy and Rate of Improvement

80

Breadth of Features

79

Ease of Data Integration

78

Ease of IT Administration

78

Business Value Created

78

Ease of Customization

74

Usability and Intuitiveness

73

BrightEdge Reviews

Danyah H.

  • Role: Sales Marketing
  • Industry: Education
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2024

Easy to use, staff friendly

Likeliness to Recommend

10 /10

What differentiates BrightEdge from other similar products?

The one on one account manager the whole time

What is your favorite aspect of this product?

dashboards

What do you dislike most about this product?

it is a bit pricey compared to others

What recommendations would you give to someone considering this product?

it is good, staff will help and guide you and always willing to meet

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Daniel W.

  • Role: Information Technology
  • Industry: Banking
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jun 2024

Wide range of tools slightly clunky user interface

Likeliness to Recommend

8 /10

What differentiates BrightEdge from other similar products?

BrightEdge offers a white glove service where the user can get questions answered quickly. Their team offers ways to customize dashboards, alerts, and other information sources to meet business needs.

What is your favorite aspect of this product?

Dashboards. These dashboards allow the end user to create a custom report that delivers the information needed. Quite often, several dashboards will need to be created based on the project at hand. I also like being offered the latest tools from BrightEdge without being charged extra for these tools.

What do you dislike most about this product?

The user interface can be clunky sometimes. Personally, I believe dashboards can use a user experience person to help streamline the creation of dashboards.

What recommendations would you give to someone considering this product?

I would recommend to start with a trial of BrightEdge first. A trial will ensure that data can be pulled in properly and no false hopes are created. BrightEdge is a tool to help take SEO to the next step, but it is not a silver bullet.

Pros

  • Unique Features
  • Respectful
  • Reliable
  • Performance Enhancing

Cons

  • Leverages Incumbent Status

Shane M.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2024

On Cutting Edge with New Features

Likeliness to Recommend

9 /10

What differentiates BrightEdge from other similar products?

wraps up multiple solutions into one platform solution - Ex. Data Cube/SEO with Content Advisor for AI content solutions.

What is your favorite aspect of this product?

Custom competitive dashboards

What do you dislike most about this product?

The learning curve at first takes a little bit, but that is where your support rep comes in to help with that hands-on learning.

What recommendations would you give to someone considering this product?

Intergration of the Content Advisor tool with your SEO research data all in one platform is key and a strong selling point.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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