BrightEdge Logo
BrightEdge Logo
BrightEdge Technologies

BrightEdge

Composite Score
7.5 /10
CX Score
7.2 /10
Category
BrightEdge
7.5 /10

What is BrightEdge?

BrightEdge makes SEO and Content Performance Management easy and measurable with AI-powered solutions to help you discover the true search demand of visitors, and create engaging content that will convert prospects into paying customers.

Company Details


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Awards & Recognition

BrightEdge won the following awards in the Search Engine Optimization category

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BrightEdge Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on BrightEdge.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

81 Likeliness to Recommend

88 Plan to Renew

1
Since last award

71 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+74 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love BrightEdge?

8% Negative
10% Neutral
82% Positive

Pros

  • Respectful
  • Acts with Integrity
  • Trustworthy
  • Efficient Service

Feature Ratings

Average 80

Alerts

84

Keyword Research

84

Rank Tracking

84

Competition Analysis

84

Content Optimization

83

Analytics and Reporting

81

On-Page Tracker/Optimization

77

Auditing

72

Local SEO

70

Backlink Tools

69

Vendor Capability Ratings

Average 79

Vendor Support

87

Availability and Quality of Training

82

Quality of Features

81

Product Strategy and Rate of Improvement

80

Ease of Implementation

80

Breadth of Features

79

Ease of IT Administration

78

Business Value Created

77

Ease of Data Integration

77

Ease of Customization

73

Usability and Intuitiveness

72

BrightEdge Reviews

Alex N.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2024

Early product-the local search optimization space!

Likeliness to Recommend

7 /10

What differentiates BrightEdge from other similar products?

It was very early to the space and it has very good documentation. Support and vendor contacts understand how businesses work, not just how technology works.

What is your favorite aspect of this product?

I liked being able to see how keywords ranked for my site vs other sites.

What do you dislike most about this product?

I couldn't find anything to dislike. I was using it alongside a lot of other platforms and it was easier to understand than some of them.

What recommendations would you give to someone considering this product?

If you haven't taken any web analytics courses before, read books on web analytics and take the basic Google Analytics courses. Also look at the courses that BrightEdge offers online. They have a nice introductory course that covers general SEO information as well as how to use their platform.

Pros

  • Trustworthy
  • Efficient Service
  • Effective Service
  • Caring

Joylyn O.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2024

Must-have SEO tools for professionals

Likeliness to Recommend

10 /10

What differentiates BrightEdge from other similar products?

Not only does BrightEdge offer a robust set of SEO tools, they also continuously innovate and educate us on how to use features effectively. I have at least two customer support experts I can email anytime I have a question. BrightEdge has gone the extra mile to equip our in-house content writers and digital marketers for SEO excellence. They teach us which features to use in different situations, and they address specific use cases with a deeper level of instructions to help us achieve the desired results. They helped us build custom dashboards and reports as well.

What is your favorite aspect of this product?

I love how easy it is to instantly see whether or not my keyword ideas are viable. I also love how easy it is to track performance of keywords and pages our team strategically targets. The dashboards make it easy to track progress from multiple domains in one place, providing a high-level and easily shareable view for stakeholders. BrightEdge also emails me recommendations for quick ways to optimize pages every week.

What do you dislike most about this product?

Because the features are so robust and frequently updated, I think it would take a very smart and tech-savvy person to learn all of the functionalities without training and/or ongoing support.

What recommendations would you give to someone considering this product?

This is a powerful SEO program for professionals targeting organic ranking in a competitive environment. The UI is not as user-friendly or intuitive as Conductor, but the depth and breadth of the feature set plus the outstanding customer support and constant innovation make this program a clear winner for me. This is a great program for SEOs and content writers responsible for winning the top SERPs.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Efficient Service
  • Effective Service
  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Jun 2024

Better content than technical SEO vendor

Likeliness to Recommend

9 /10

Pros

  • Enables Productivity
  • Trustworthy
  • Caring
  • Respectful

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