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Brevo

Brevo

8.9 /10
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In Partnership With SelectHub

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Brevo
8.9 /10

What is Brevo?

Brevo is an all-in-one platform to manage your customer relationships via Email, SMS, Chat and moreBrevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.

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Awards & Recognition

Brevo won the following awards in the Email Marketing category

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Brevo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brevo.

91 Likeliness to Recommend

97 Plan to Renew

92 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brevo?

1% Negative
5% Neutral
94% Positive

Pros

  • Respectful
  • Includes Product Enhancements
  • Trustworthy
  • Transparent

Feature Ratings

Average 84

Email Delivery

92

Sales Intelligence & Conversion Rates

87

Contact Database

87

SPAM Compliance

86

Segmentation

86

Campaign Management

86

Basic Reporting and Analytics

85

Content Authoring

83

Mobile Optimized

82

Text Messaging

82

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

89

Ease of Implementation

85

Ease of IT Administration

85

Breadth of Features

84

Ease of Data Integration

83

Vendor Support

83

Usability and Intuitiveness

83

Availability and Quality of Training

83

Quality of Features

82

Product Strategy and Rate of Improvement

82

Ease of Customization

80

Brevo Reviews

Eric P.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

Using SendinBlue has been a wonderful experience.

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

We utilize SendinBlue to distribute targeted mailings to groups with a high potential for return on investment. As a result, I may save valuable development time by creating and sending mailers without touching the underlying code. My ability to send out newsletters on a regular basis and to target specific demographics with the help of predefined groups is also enhanced.

What is your favorite aspect of this product?

So much is owed to these gentlemen for their assistance... In comparison to more than 75% of the businesses I've dealt with recently, your tech support team really went above and above in terms of willingness to help, patience, and just listening to what I was asking. That came as a wonderful shock. Sendinblue has won my loyalty, and I want to keep using it. Also, with only a few emails, they assisted me in resolving an issue that three other organizations and my company website provider had either been unable or unable to assist me with. Very greatly appreciated! Sendinblue is an excellent service, and I urge you to use it.

What do you dislike most about this product?

As a new user, I had some trouble getting started with this app, especially when it came to importing my contacts. Tough learning curve for more advanced capabilities like setting up a dedicated IP address or delivering personalized communications. Moreover, additional features are only accessible via the paid premium and enterprise programs.

What recommendations would you give to someone considering this product?

Although it lacks the adaptability of more well-known providers like MailChimp, it offers excellent value for the money. It serves the same purpose at a fraction of the cost. Although it lacks A/B testing for subject lines, it does provide you with attractive templates you can feel good about sending to clients. Unusually, the customer service department is quick to respond and provides useful feedback.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Ana R.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

Affordable & reliable email marketing solution

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

Sendinblue stands out from other email marketing platforms due to its affordability, extensive features including automation, SMS marketing, landing pages, transactional emails, and A/B testing, making it a great value for small businesses.

What is your favorite aspect of this product?

As an affordable email marketing solution, my favorite aspect of Sendinblue is the plethora of features that it offers despite its low cost. The intuitive user interface and automation capabilities make it easy to create targeted campaigns.

What do you dislike most about this product?

While Sendinblue has a lot of features, it may not be as innovative as some other platforms on the market. It also lacks advanced reporting features and advanced segmentation.

What recommendations would you give to someone considering this product?

If you're a small business with a limited budget, Sendinblue is an excellent email marketing solution with a wide range of features. However, if advanced reporting and segmentation features are a priority for you, you may want to consider other options.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Cindy M.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

Complete Email Marketing Solution

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

For many years, I have used a different platform to keep in touch with prospective clients. My list's deliverability and engagement both improved once I switched to Sendinblue. Sendinblue's editor is superior and simplifies the process of creating, previewing, and sending professionally designed emails. I like the extensive collection of templates available.

What is your favorite aspect of this product?

Sendinblue's nice and straightforward UI is its strongest suit. Making new messages, campaigns, and sending email was simple. It provides an excellent suite of tools and statistics that make monitoring email and campaign performance a breeze. Furthermore, the drag-and-drop email composition process is fantastically easy to use.

What do you dislike most about this product?

However, it lacks amazing automation. Tags and conditional triggers depending on customers' responses are two examples of what's still missing but would be useful features. There is plenty of potential for improvement in the user interface. The tool might be slow at times, making routine tasks cumbersome. Not only is the A/B testing tool not included in the free plan, but it's also sold separately for the paid plans.

What recommendations would you give to someone considering this product?

If you want to send a long email with plenty of pictures and videos in addition to the written content, Sendinblue is the way to go. Sendinblue, on the other hand, is not a great option if you want to send out a mailing that contains minimal content. Unfortunately, I was unable to find clear instructions on how to customize the emails to my liking. The support team is quick to respond and provides comprehensive explanations. Rapid problem-solving is the norm.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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