Braze Logo
Braze Logo
Braze

Braze

8.0 /10
Get Demo

In Partnership With SelectHub

Claim Software
Category
Braze
8.0 /10

What is Braze?

Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers.

Company Details

Book a Free Demo Today!

See it in action with a free demo.

Click below to sign up on our partner's website.

Get Demo

In Partnership With SelectHub

Awards & Recognition

Braze won the following awards in the Marketing Automation - B2C category

Filter By

Braze Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Braze.

87 Likeliness to Recommend

92 Plan to Renew

82 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Braze?

0% Negative
9% Neutral
91% Positive

Pros

  • Helps Innovate
  • Acts with Integrity
  • Respectful
  • Altruistic

Feature Ratings

Average 83

Email Marketing Automation

91

Customer Journey Modelling

90

Multivariant Testing

87

SMS Marketing

87

Marketing Asset Management

85

Marketing Project Management

84

Social Media Marketing Management

81

Mobile Marketing Management

78

Marketing Analytics

74

Marketing Master Data Management

69

Vendor Capability Ratings

Average 82

Business Value Created

87

Availability and Quality of Training

86

Breadth of Features

85

Vendor Support

85

Product Strategy and Rate of Improvement

82

Usability and Intuitiveness

82

Ease of Implementation

82

Ease of Customization

80

Quality of Features

80

Ease of Data Integration

80

Ease of IT Administration

76

Braze Reviews

Sonia P.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2022

Intuitive, comprehensive multi-channel solution

Likeliness to Recommend

9 /10

What differentiates Braze from other similar products?

It works on iPad for 90% of the time. Some marketing software only works on a computer. Who wants to lug a laptop everywhere just in case of a quick fix, opportunistic launch or halt of a marketing campaign? With Braze you can probably change what you need to change from anywhere.

What is your favorite aspect of this product?

Intuitiveness. You can generally figure out how to use the software without much instruction or need to ask for help. There is significant self help available on the website as well as a Slack community. When you do request help, customer success and customer service are very responsive.

What do you dislike most about this product?

First, the lack of a way to generate a pdf of all campaign assets that could be forwarded for approvals. Second, the cost. I wish my company had all channels set up in Braze as it has the best user experience of the software solutions that we use. We use different systems for execution for greater analytical features and lower cost. I’d rather all the channels be set up and available, even if some channels had a reduced usage limit.

What recommendations would you give to someone considering this product?

I don’t think you can go wrong with Braze. It gets the job done for all the major mobile channels - push, email, content cards, in apps, SMS. Also the system is easy to use, stable and reliable.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Role: Human Resources
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Mar 2022

Great tool!

Likeliness to Recommend

9 /10

Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Unique Features

James S.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

Great mobile app led CRM system

Likeliness to Recommend

8 /10

What differentiates Braze from other similar products?

Mobile app led approach to a CRM system is not something I've come across before having used other CRMs throughout my career. Contact within Braze is helpful, knowledgable and always willing to go the extra mile to ensure we're maximising the potential of Braze.

What is your favorite aspect of this product?

Being able to create a campaign which use email and SMS in addition to push and other in-app messaging - i.e. dashboard tiles and inbox messages. This enables consistent messaging across different channels and allows for complex and sophisticated user journeys.

What do you dislike most about this product?

The canvas (*workflow) space took a little longer to get used to than I anticipated but now I love it!

What recommendations would you give to someone considering this product?

As always do your research to ensure this CRM system is for you but if you do happen to go with Braze - the features, support and learning area are brilliant.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Fair
  • Helps Innovate

Most Popular Braze Comparisons