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Braze

Braze

8.0 /10
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In Partnership With SelectHub

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Braze
8.0 /10

What is Braze?

Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers.

Company Details

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Awards & Recognition

Braze won the following awards in the Marketing Automation - B2C category

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Braze Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Braze.

87 Likeliness to Recommend

92 Plan to Renew

82 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Braze?

0% Negative
9% Neutral
91% Positive

Pros

  • Helps Innovate
  • Acts with Integrity
  • Respectful
  • Altruistic

Feature Ratings

Average 83

Email Marketing Automation

91

Customer Journey Modelling

90

Multivariant Testing

87

SMS Marketing

87

Marketing Asset Management

85

Marketing Project Management

84

Social Media Marketing Management

81

Mobile Marketing Management

78

Marketing Analytics

74

Marketing Master Data Management

69

Vendor Capability Ratings

Average 82

Business Value Created

87

Availability and Quality of Training

86

Breadth of Features

85

Vendor Support

85

Product Strategy and Rate of Improvement

82

Usability and Intuitiveness

82

Ease of Implementation

82

Ease of Customization

80

Quality of Features

80

Ease of Data Integration

80

Ease of IT Administration

76

Braze Reviews

  • Role: Operations
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted May 2022

Easy to use

Likeliness to Recommend

9 /10

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Oliver S.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2022

A super powerful and intuitive automation tool.

Likeliness to Recommend

10 /10

What differentiates Braze from other similar products?

It's intuitive and easy to use for new users, but also feature-packed, meaning experienced users are constantly finding new things.

What is your favorite aspect of this product?

The speed at which it takes to get personalised campaigns up and running in no time at all.

What do you dislike most about this product?

Can't think of any.

What recommendations would you give to someone considering this product?

Take the time to read the training documents. Get across the foundations early.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Kristijan A.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2022

A modern CRM solution built for mobile apps!

Likeliness to Recommend

9 /10

What differentiates Braze from other similar products?

Braze was built in the age of smartphones, mobile apps, and MarTech stacks - and it truly satisfied the needs of businesses that are mobile-first and who run data-powered marketing.

What is your favorite aspect of this product?

The advanced segmentation capabilities, the breadth of channels available, and the amazing Canvas tool that lets you build detailed, multi-channel, multi-step journeys for your users.

What do you dislike most about this product?

Nothing really.

What recommendations would you give to someone considering this product?

If your business is making money through or with the help of a mobile app - Braze is the tool for you!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular Braze Comparisons