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Braze Logo
Braze

Braze

Composite Score
8.0 /10
CX Score
8.1 /10
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Category
Braze
8.0 /10

What is Braze?

Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers.

Company Details

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Awards & Recognition

Braze won the following awards in the Marketing Automation - B2C category

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Braze Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Braze.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

93 Plan to Renew

1
Since last award

82 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Braze?

0% Negative
9% Neutral
91% Positive

Pros

  • Helps Innovate
  • Acts with Integrity
  • Respectful
  • Altruistic

Feature Ratings

Average 83

Email Marketing Automation

91

Customer Journey Modelling

90

Multivariant Testing

88

SMS Marketing

87

Marketing Asset Management

85

Marketing Project Management

84

Social Media Marketing Management

81

Mobile Marketing Management

78

Marketing Analytics

74

Marketing Master Data Management

69

Vendor Capability Ratings

Average 82

Business Value Created

87

Availability and Quality of Training

86

Breadth of Features

85

Vendor Support

85

Product Strategy and Rate of Improvement

82

Usability and Intuitiveness

82

Ease of Implementation

82

Ease of Customization

80

Quality of Features

80

Ease of Data Integration

80

Ease of IT Administration

76

Braze Reviews

Fatima G.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

"Outstanding assistance provided to the clients"

Likeliness to Recommend

9 /10

What differentiates Braze from other similar products?

The customer service is excellent in general, and the support crew is really fast to respond to any questions or concerns that may emerge and to resolve any issues that may occur. is what sets Braze apart from other programs of a similar sort that are accessible in a number of different formats.

What is your favorite aspect of this product?

Despite the fact that the gadget is relatively easy to use, the quality of the customer service that is provided is what most impresses me about the product. This is true despite the fact that the device's operation is obvious just looking at it. Never once have I been in a position where I lacked access to the essential assistance.

What do you dislike most about this product?

There is not the tiniest bit about Braze that I find attractive in any way, shape, or form. Not one thing. It has prevented me from seeing major decreases in either the amount of time I spend or the level of annoyance I experience when compared to the archaic equipment that we used to have in the past. This is the case when compared to the equipment that we had in the past.

What recommendations would you give to someone considering this product?

This is an amazing tool to utilize if you have a pressing need to generate emails and push alerts quickly.

Pros

  • Enables Productivity
  • Inspires Innovation
  • Client Friendly Policies
  • Altruistic

Frazer M.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

"Excellent work with the customers"

Likeliness to Recommend

8 /10

What differentiates Braze from other similar products?

The customer service is outstanding in general, and the support team is lightning quick to reply and fix any problems that may arise. is what differentiates Braze from other applications of a similar kind available in various formats.

What is your favorite aspect of this product?

The quality of the customer support that is offered is what most impresses me about the product, despite the fact that the device is quite simple to use and its functionality is self-explanatory. I never have to worry about not having access to the necessary aid.

What do you dislike most about this product?

There is not the slightest thing about Braze that I find to be unappealing in any manner. When compared to the antiquated equipment that we used to have in the past, it has stopped me from seeing significant reductions in both the amount of time I spend and the amount of irritation I feel.

What recommendations would you give to someone considering this product?

If you need to create emails and push notifications in a hurry, this is an excellent tool to use.

Pros

  • Continually Improving Product
  • Client Friendly Policies
  • Generous Negotitation
  • Friendly Negotiation

Josheen G.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

"Great client service"

Likeliness to Recommend

8 /10

What differentiates Braze from other similar products?

The support staff is always fast to respond and resolve any issues, and the overall experience is fantastic. is what sets Braze apart from similar apps in other formats.

What is your favorite aspect of this product?

Although the product is extremely user-friendly and obvious in its operation, the quality of the customer service that is provided is what most impresses me about it. I never have to go without the assistance I require.

What do you dislike most about this product?

There is not a single aspect of Braze that I dislike in any way. When compared to the outdated tools that we had in the past, it has prevented me from experiencing a great deal of time and frustration savings.

What recommendations would you give to someone considering this product?

Excellent tool to utilize in the event that you need to swiftly produce emails and push alerts.

Pros

  • Inspires Innovation
  • Saves Time
  • Fair
  • Over Delivered

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