In Partnership With SelectHub
What is Braze?
Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers.
Company Details
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In Partnership With SelectHub
Braze Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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87 Likeliness to Recommend
92 Plan to Renew
82 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Braze?
Pros
- Helps Innovate
- Acts with Integrity
- Respectful
- Altruistic
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Customer Journey Modelling
Multivariant Testing
SMS Marketing
Marketing Asset Management
Marketing Project Management
Social Media Marketing Management
Mobile Marketing Management
Marketing Analytics
Marketing Master Data Management
Vendor Capability Ratings
Business Value Created
Availability and Quality of Training
Breadth of Features
Vendor Support
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Implementation
Ease of Customization
Quality of Features
Ease of Data Integration
Ease of IT Administration
Braze Reviews
Jackson Y.
- Role: C-Level
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Mar 2022
Industry leader in engagement marketing platforms
Likeliness to Recommend
What differentiates Braze from other similar products?
Braze separates itself from other marketing engagement platforms just based on its deep capabilities with communicating to user across multiple platforms for both web and mobile. Their abilities to onboard brands of all shapes and sizes is second to none.
What is your favorite aspect of this product?
There really is no limit to what you can do or learn with the Braze product. as a 5-year user of Braze, I am continuing to learn more innovative ways to communicate to users every day.
What do you dislike most about this product?
The depth of the Braze product can be a double edged sword as it can take a long time to fully be able to understand how far you can take marketing automation and dynamic personalization within the platform.
What recommendations would you give to someone considering this product?
If you are a mobile first brand with a roadmap of considerable MAU on the horizon, Braze is the tool worth the investment.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Nikolai K.
- Role: Information Technology
- Industry: Transportation
- Involvement: IT Leader or Manager
Submitted Mar 2022
The easiest way to integrate push and email flow
Likeliness to Recommend
What differentiates Braze from other similar products?
Excellent documentation an integration guides. Great SDK quality. Reliable service.
What is your favorite aspect of this product?
Braze offers an easy way to integrate push-messaging service which is both easy to integrate and highly customizable.
What do you dislike most about this product?
Nothing special from developer's point of view
What recommendations would you give to someone considering this product?
Read their excellent docs and go ahead.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Michaelle M.
- Role: Sales Marketing
- Industry: Transportation
- Involvement: End User of Application
Submitted Mar 2022
Great product. Give it a chance you won’t regret
Likeliness to Recommend
What differentiates Braze from other similar products?
The usability & UX Has improved a lot
What is your favorite aspect of this product?
The smooth process when you are learning and all the capabilities that allows you to innovate and make great campaigns
What do you dislike most about this product?
The reporting is really basic but they’re working on this.
What recommendations would you give to someone considering this product?
Give it a try and thank me later.
Pros
- Reliable
- Unique Features
- Efficient Service
- Effective Service
Please tell us why you think this review should be flagged.
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