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Braze Logo
Braze

Braze

8.0 /10
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In Partnership With SelectHub

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Braze
8.0 /10

What is Braze?

Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers.

Company Details

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Awards & Recognition

Braze won the following awards in the Marketing Automation - B2C category

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Braze Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Braze.

87 Likeliness to Recommend

92 Plan to Renew

82 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Braze?

0% Negative
9% Neutral
91% Positive

Pros

  • Helps Innovate
  • Acts with Integrity
  • Respectful
  • Altruistic

Feature Ratings

Average 83

Email Marketing Automation

91

Customer Journey Modelling

90

Multivariant Testing

87

SMS Marketing

87

Marketing Asset Management

85

Marketing Project Management

84

Social Media Marketing Management

81

Mobile Marketing Management

78

Marketing Analytics

74

Marketing Master Data Management

69

Vendor Capability Ratings

Average 82

Business Value Created

87

Availability and Quality of Training

86

Breadth of Features

85

Vendor Support

85

Product Strategy and Rate of Improvement

82

Usability and Intuitiveness

82

Ease of Implementation

82

Ease of Customization

80

Quality of Features

80

Ease of Data Integration

80

Ease of IT Administration

76

Braze Reviews

Jackson Y.

  • Role: C-Level
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2022

Industry leader in engagement marketing platforms

Likeliness to Recommend

10 /10

What differentiates Braze from other similar products?

Braze separates itself from other marketing engagement platforms just based on its deep capabilities with communicating to user across multiple platforms for both web and mobile. Their abilities to onboard brands of all shapes and sizes is second to none.

What is your favorite aspect of this product?

There really is no limit to what you can do or learn with the Braze product. as a 5-year user of Braze, I am continuing to learn more innovative ways to communicate to users every day.

What do you dislike most about this product?

The depth of the Braze product can be a double edged sword as it can take a long time to fully be able to understand how far you can take marketing automation and dynamic personalization within the platform.

What recommendations would you give to someone considering this product?

If you are a mobile first brand with a roadmap of considerable MAU on the horizon, Braze is the tool worth the investment.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Nikolai K.

  • Role: Information Technology
  • Industry: Transportation
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2022

The easiest way to integrate push and email flow

Likeliness to Recommend

10 /10

What differentiates Braze from other similar products?

Excellent documentation an integration guides. Great SDK quality. Reliable service.

What is your favorite aspect of this product?

Braze offers an easy way to integrate push-messaging service which is both easy to integrate and highly customizable.

What do you dislike most about this product?

Nothing special from developer's point of view

What recommendations would you give to someone considering this product?

Read their excellent docs and go ahead.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Michaelle M.

  • Role: Sales Marketing
  • Industry: Transportation
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

Great product. Give it a chance you won’t regret

Likeliness to Recommend

9 /10

What differentiates Braze from other similar products?

The usability & UX Has improved a lot

What is your favorite aspect of this product?

The smooth process when you are learning and all the capabilities that allows you to innovate and make great campaigns

What do you dislike most about this product?

The reporting is really basic but they’re working on this.

What recommendations would you give to someone considering this product?

Give it a try and thank me later.

Pros

  • Reliable
  • Unique Features
  • Efficient Service
  • Effective Service

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