Brandwatch, Inc.

Brandwatch

Composite Score

7.9 /10

CX Score

8.0 /10

43 Reviews Write a Review

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What is Brandwatch?

Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.

Company Details

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Awards & Recognition

Brandwatch won the following awards in the Social Media Management - Enterprise category

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2 Top Rated Capabilities

1 Top Rated Features

Latest Award, 2024

4 Top Rated Capabilities

3 Top Rated Features

2023

2 Top Rated Capabilities

1 Top Rated Features

2022

Brandwatch Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brandwatch.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

1
Since last award

98 Plan to Renew

84 Satisfaction of Cost Relative to Value

3
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brandwatch?

4% Negative

5% Neutral

91% Positive

Pros

Saves Time
Acts with Integrity
Performance Enhancing
Trustworthy

Feature Ratings

Average 83

Social Response Management

Social Asset Management

Social Media Channel Integration Inbound

Social Media Channel Integration Outbound

Social Post Archival

Campaign Execution

Dashboards and Visualization

Social Moderation and Workflow Management

Sentiment Analysis

Trend Analysis

Contextual Analysis

Vendor Capability Ratings

Average 82

Ease of Implementation

Availability and Quality of Training

Quality of Features

Breadth of Features

Usability and Intuitiveness

Business Value Created

Ease of Customization

Product Strategy and Rate of Improvement

Ease of IT Administration

Vendor Support

Ease of Data Integration

Also Featured in...

Content Marketing

Score 7.9

View Brandwatch in this category (opens in a new tab)

Social Media Monitoring

Score 7.7

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Brandwatch Reviews

Role: Sales Marketing
Industry: Food and Beverage
Involvement: Vendor Management and Renewal

Validated Review

Anonymous Reviewer

Submitted Nov 2021

My favorite tool for community management

Likeliness to Recommend

9 /10

Pros

Efficient Service
Effective Service
Caring
Respectful

Lainey G.

Role: Sales Marketing
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2021

Intuitive software but unreliable.

Likeliness to Recommend

5 /10

What differentiates Brandwatch from other similar products?

At the time we purchased Falcon.io, they were differentiated from other similar products based on their more affordable pricing structure and their lack of limitations on integrations. We owned four brands and Falcon.io enabled us to set up multiple dashboards to keep our brand content separate within one platform, which was great.

What is your favorite aspect of this product?

The easy integration and setup was crucial, but the best aspect of Falcon.io was being able to schedule a month's worth of social posts at one time.

What do you dislike most about this product?

The worst thing about Falcon.io is that posts would randomly fail to publish, which wasted our time and effort. We invested in the software to create more efficiency in our workflow and it was not as reliable as we needed. Product enhancements that were promised also never materialized in the two years we had it.

What recommendations would you give to someone considering this product?

Ask for a 60-day trial before signing your year-long contract.

Pros

Efficient Service
Caring
Respectful
Performance Enhancing

Cons

Less Reliable
Charges for Enhancements
Inhibits Innovation

Dan S.

Role: Public Sector
Industry: Apparel
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2021

Brilliant product and features, friendly service.

Likeliness to Recommend

10 /10

What differentiates Brandwatch from other similar products?

Integration and training.

What is your favorite aspect of this product?

It’s user friendly design and functionality

What do you dislike most about this product?

Nothing, it was great.

What recommendations would you give to someone considering this product?

Training is essential as well as regular contact with fantastic Falcon team.

Pros

Helps Innovate
Respectful
Client Friendly Policies
Acts with Integrity

Brandwatch

What is Brandwatch?

Company Details

Need Assistance?

Awards & Recognition

Brandwatch Ratings

86 Likeliness to Recommend

1 Since last award

98 Plan to Renew

84 Satisfaction of Cost Relative to Value

3 Since last award

Emotional Footprint Overview

+86 Net Emotional Footprint

How much do users love Brandwatch?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Also Featured in...

Content Marketing

Social Media Monitoring

Brandwatch Reviews

My favorite tool for community management

Likeliness to Recommend

Pros

Lainey G.

Intuitive software but unreliable.

Likeliness to Recommend

Pros

Cons

Dan S.

Brilliant product and features, friendly service.

Likeliness to Recommend

Pros

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Feature Ratings

Social Response Management

Social Asset Management

Social Media Channel Integration Inbound

Social Media Channel Integration Outbound

Social Post Archival

Campaign Execution

Dashboards and Visualization

Social Moderation and Workflow Management

Sentiment Analysis

Trend Analysis

Contextual Analysis

Vendor Capability Ratings

Ease of Implementation

Availability and Quality of Training

Quality of Features

Breadth of Features

Usability and Intuitiveness

Business Value Created

Ease of Customization

Product Strategy and Rate of Improvement

Ease of IT Administration

Vendor Support

Ease of Data Integration