What is Brandwatch?
Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.
Company Details
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85 Likeliness to Recommend
2
Since last award
98 Plan to Renew
1
Since last award
81 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+84 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brandwatch?
Pros
- Saves Time
- Acts with Integrity
- Trustworthy
- Client Friendly Policies
Cons
- Under Delivered
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Social Response Management
Social Media Channel Integration Inbound
Social Asset Management
Campaign Execution
Social Media Channel Integration Outbound
Social Post Archival
Social Moderation and Workflow Management
Dashboards and Visualization
Trend Analysis
Sentiment Analysis
Contextual Analysis
Vendor Capability Ratings
Ease of Implementation
Availability and Quality of Training
Quality of Features
Business Value Created
Usability and Intuitiveness
Breadth of Features
Product Strategy and Rate of Improvement
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
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Brandwatch Reviews
Lainey G.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Nov 2021
Intuitive software but unreliable.
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
At the time we purchased Falcon.io, they were differentiated from other similar products based on their more affordable pricing structure and their lack of limitations on integrations. We owned four brands and Falcon.io enabled us to set up multiple dashboards to keep our brand content separate within one platform, which was great.
What is your favorite aspect of this product?
The easy integration and setup was crucial, but the best aspect of Falcon.io was being able to schedule a month's worth of social posts at one time.
What do you dislike most about this product?
The worst thing about Falcon.io is that posts would randomly fail to publish, which wasted our time and effort. We invested in the software to create more efficiency in our workflow and it was not as reliable as we needed. Product enhancements that were promised also never materialized in the two years we had it.
What recommendations would you give to someone considering this product?
Ask for a 60-day trial before signing your year-long contract.
Pros
- Efficient Service
- Caring
- Respectful
- Performance Enhancing
Cons
- Less Reliable
- Charges for Enhancements
- Inhibits Innovation
Dan S.
- Role: Public Sector
- Industry: Apparel
- Involvement: Business Leader or Manager
Submitted Nov 2021
Brilliant product and features, friendly service.
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
Integration and training.
What is your favorite aspect of this product?
It’s user friendly design and functionality
What do you dislike most about this product?
Nothing, it was great.
What recommendations would you give to someone considering this product?
Training is essential as well as regular contact with fantastic Falcon team.
Pros
- Helps Innovate
- Respectful
- Client Friendly Policies
- Acts with Integrity
Rashmi T.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: Vendor Management and Renewal
Submitted Nov 2021
Multiple utilities in one platform
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
It has many utilities, the competitor analysis tools Are top-notch. The social listening tool is at its par and so is the analytics and data filtering.
What is your favorite aspect of this product?
Competitor analysis report. Amaze work! Totally sorts my life.
What do you dislike most about this product?
Visual representation of reports was amazing.
What recommendations would you give to someone considering this product?
Totally worth it.
Pros
- Effective Service
- Altruistic
- Helps Innovate
- Reliable
