Brandwatch, Inc.

Brandwatch

Composite Score

7.7 /10

CX Score

7.6 /10

25 Reviews Write a Review

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What is Brandwatch?

Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.

Company Details

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Awards & Recognition

Brandwatch won the following awards in the Social Media Monitoring category

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4 Top Rated Capabilities

4 Top Rated Features

2023

4 Top Rated Capabilities

5 Top Rated Features

2022

Brandwatch Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brandwatch.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

95 Plan to Renew

1
Since last award

83 Satisfaction of Cost Relative to Value

3
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brandwatch?

3% Negative

8% Neutral

89% Positive

Pros

Trustworthy
Client Friendly Policies
Efficient Service
Saves Time

Feature Ratings

Average 86

Dashboards and Reporting

Sentiment Analysis

Social Media Channel Integration Inbound

Visual Analytics

Audience Segmentation

Publishing

Competitor Tracking

Influencer Identification

Collaboration

Vendor Capability Ratings

Average 83

Breadth of Features

Quality of Features

Business Value Created

Ease of Implementation

Ease of Customization

Usability and Intuitiveness

Availability and Quality of Training

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of IT Administration

Vendor Support

Also Featured in...

Social Media Management - Enterprise

Score 7.9

View Brandwatch in this category (opens in a new tab)

Content Marketing

Score 7.9

View Brandwatch in this category (opens in a new tab)

Brandwatch Reviews

Jordan M.

Role: Sales Marketing
Industry: Gaming and Hospitality
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2022

"Effective tool for managing social media"

Likeliness to Recommend

8 /10

What differentiates Brandwatch from other similar products?

Falcon.io differs from other programs because it has many features and I really like that.

What is your favorite aspect of this product?

Falcon is a great choice if you want to publish social media updates to a large number of networks on a regular basis. The post can be reviewed and approved by a team member, who can also discuss and edit it if required. Create an effective communication strategy by using Falcon's preset responses and the ability to respond to social media comments. It's possible to monitor trends in addition to social media and keyword searches.

What do you dislike most about this product?

In most cases, only the person who created the post has the power to change it; however, the approver should have the ability to do so as well. Post editing can be a bit tricky.

What recommendations would you give to someone considering this product?

Falcon provides users with many more features and a more up-to-date user interface than HootSuite does, making it an appealing alternative for those who are unsure which social posting platform to choose. Additionally, it possesses a calendar view, which is comparable to that of other programs now available.

Pros

Unique Features
Efficient Service
Effective Service
Saves Time

Angela L.

Role: Sales Marketing
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2022

"Effective management tool for social media"

Likeliness to Recommend

8 /10

What differentiates Brandwatch from other similar products?

Falcon.io is better than other programs because it has many features, it also has good support.

What is your favorite aspect of this product?

It's a breeze to schedule, and I like the calendar view and the ability to swiftly and easily report. New channels may be added much more quickly and easily here than on other platforms.

What do you dislike most about this product?

While copying and pasting content from Facebook to Instagram, the formatting is clumsy, and you'll often have to save and reopen the post in order to make any changes you'd want. Annoying. Post failures are really frustrating since there seems no other explanation for it other than Falcon being unable to post.

What recommendations would you give to someone considering this product?

What you are willing to invest is mostly determined by the size of your company. Falcon is without a doubt the greatest scheduler program we've ever used.

Pros

Trustworthy
Unique Features
Efficient Service
Effective Service

Keana S.

Role: Sales Marketing
Industry: Entertainment
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2022

Great social media publishing and scheduling app

Likeliness to Recommend

8 /10

What differentiates Brandwatch from other similar products?

other programs are very difficult to use while this program is easier to use.

What is your favorite aspect of this product?

Aside from scheduling posts, which you can do with any social media management platform, Falcon does a great job of letting you communicate internally with different departments, such as customer service, so that you can do a better job with the engagement part of social media. You can assign comments or messages, leave notes for your coworkers, and have all of your communications within the platform. This makes things run more smoothly and makes customers happier.

What do you dislike most about this product?

If you want to schedule the same post for more than one channel, you can't just click boxes. Instead, you only have to make one post and share it on all of the other channels.

What recommendations would you give to someone considering this product?

By a long shot, this is the best SM Mgt platform I've ever used.

Pros

Enables Productivity
Unique Features
Efficient Service
Effective Service

Brandwatch

What is Brandwatch?

Company Details

Need Assistance?

Awards & Recognition

Brandwatch Ratings

88 Likeliness to Recommend

1 Since last award

95 Plan to Renew

1 Since last award

83 Satisfaction of Cost Relative to Value

3 Since last award

Emotional Footprint Overview

+85 Net Emotional Footprint

How much do users love Brandwatch?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Dashboards and Reporting Customizable dashboards to track KPIs, rep performance, and metrics.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Visual Analytics Interactive graphical exploratory data analysis through immersive interfaces.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Publishing Automatically schedule social media and blog posts in the future.

Competitor Tracking Easily view what your competitors are posting on their social media.

Influencer Identification The ability to identify social media influencers that are talking about your brand.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Social Media Management - Enterprise

Content Marketing

Brandwatch Reviews

Jordan M.

"Effective tool for managing social media"

Likeliness to Recommend

Pros

Angela L.

"Effective management tool for social media"

Likeliness to Recommend

Pros

Keana S.

Great social media publishing and scheduling app

Likeliness to Recommend

Pros

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Feature Ratings

Dashboards and Reporting

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Social Media Channel Integration Inbound

Visual Analytics

Audience Segmentation

Publishing

Competitor Tracking

Influencer Identification

Collaboration

Vendor Capability Ratings

Breadth of Features

Quality of Features

Business Value Created

Ease of Implementation

Ease of Customization

Usability and Intuitiveness

Availability and Quality of Training

Ease of Data Integration

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Ease of IT Administration

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