What is Brandwatch?
Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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87 Likeliness to Recommend
94 Plan to Renew
1
Since last award
80 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+82 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brandwatch?
Pros
- Trustworthy
- Client Friendly Policies
- Efficient Service
- Saves Time
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Social Media Channel Integration Inbound
Visual Analytics
Dashboards and Reporting
Audience Segmentation
Sentiment Analysis
Influencer Identification
Competitor Tracking
Publishing
Collaboration
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Usability and Intuitiveness
Ease of Customization
Availability and Quality of Training
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Vendor Support
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Brandwatch Reviews
Jordan M.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Jun 2022
"Effective tool for managing social media"
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
Falcon.io differs from other programs because it has many features and I really like that.
What is your favorite aspect of this product?
Falcon is a great choice if you want to publish social media updates to a large number of networks on a regular basis. The post can be reviewed and approved by a team member, who can also discuss and edit it if required. Create an effective communication strategy by using Falcon's preset responses and the ability to respond to social media comments. It's possible to monitor trends in addition to social media and keyword searches.
What do you dislike most about this product?
In most cases, only the person who created the post has the power to change it; however, the approver should have the ability to do so as well. Post editing can be a bit tricky.
What recommendations would you give to someone considering this product?
Falcon provides users with many more features and a more up-to-date user interface than HootSuite does, making it an appealing alternative for those who are unsure which social posting platform to choose. Additionally, it possesses a calendar view, which is comparable to that of other programs now available.
Pros
- Unique Features
- Efficient Service
- Effective Service
- Saves Time
Angela L.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Jun 2022
"Effective management tool for social media"
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
Falcon.io is better than other programs because it has many features, it also has good support.
What is your favorite aspect of this product?
It's a breeze to schedule, and I like the calendar view and the ability to swiftly and easily report. New channels may be added much more quickly and easily here than on other platforms.
What do you dislike most about this product?
While copying and pasting content from Facebook to Instagram, the formatting is clumsy, and you'll often have to save and reopen the post in order to make any changes you'd want. Annoying. Post failures are really frustrating since there seems no other explanation for it other than Falcon being unable to post.
What recommendations would you give to someone considering this product?
What you are willing to invest is mostly determined by the size of your company. Falcon is without a doubt the greatest scheduler program we've ever used.
Pros
- Trustworthy
- Unique Features
- Efficient Service
- Effective Service
Keana S.
- Role: Sales Marketing
- Industry: Entertainment
- Involvement: End User of Application
Submitted May 2022
Great social media publishing and scheduling app
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
other programs are very difficult to use while this program is easier to use.
What is your favorite aspect of this product?
Aside from scheduling posts, which you can do with any social media management platform, Falcon does a great job of letting you communicate internally with different departments, such as customer service, so that you can do a better job with the engagement part of social media. You can assign comments or messages, leave notes for your coworkers, and have all of your communications within the platform. This makes things run more smoothly and makes customers happier.
What do you dislike most about this product?
If you want to schedule the same post for more than one channel, you can't just click boxes. Instead, you only have to make one post and share it on all of the other channels.
What recommendations would you give to someone considering this product?
By a long shot, this is the best SM Mgt platform I've ever used.
Pros
- Enables Productivity
- Unique Features
- Efficient Service
- Effective Service
