Brandwatch, Inc.

Brandwatch

Composite Score

7.9 /10

CX Score

8.1 /10

31 Reviews Write a Review

Claim Software

What is Brandwatch?

Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.

Company Details

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Awards & Recognition

Brandwatch won the following awards in the Content Marketing category

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0 Top Rated Capabilities

4 Top Rated Features

2024

2 Top Rated Capabilities

6 Top Rated Features

2023

Brandwatch Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brandwatch.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

91 Plan to Renew

80 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brandwatch?

4% Negative

3% Neutral

93% Positive

Pros

Respectful
Trustworthy
Acts with Integrity
Enables Productivity

Feature Ratings

Average 85

Content Storage

Editorial Calendar

Web Experience Management Integration

Advanced Audio Management

Content Campaign Management

Multi-Channel Distribution

Content Creation

DAM (Digital asset management) Integration

Editorial Workflow

Content Curation / Library Controls

Personalization/Audience Targeting

Vendor Capability Ratings

Average 80

Ease of Customization

Availability and Quality of Training

Ease of Implementation

Usability and Intuitiveness

Breadth of Features

Vendor Support

Quality of Features

Business Value Created

Ease of IT Administration

Ease of Data Integration

Product Strategy and Rate of Improvement

Also Featured in...

Social Media Management - Enterprise

Score 7.9

View Brandwatch in this category (opens in a new tab)

Social Media Monitoring

Score 7.7

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Brandwatch Reviews

Role: Sales Marketing
Industry: Finance
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted Dec 2020

Same features as other software but VERY pricey

Likeliness to Recommend

1 /10

Pros

Trustworthy
Caring
Respectful
Fair

Cons

Inhibits Innovation
Less Performance Enhancing
Less Productive

Adam E.

Role: Industry Specific Role
Industry: Entertainment
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2020

Great product that helps us manage multiple brands

Likeliness to Recommend

9 /10

What differentiates Brandwatch from other similar products?

Ability to differentiate between organic content and paid social content. It's important for us to determine what our various levels of activity are driving across multiple teams and business goals and Falcon helps us do this.

What is your favorite aspect of this product?

The content dashboards and the content labelling system.

What do you dislike most about this product?

Social listening could be a little bit easier.

What recommendations would you give to someone considering this product?

Jump straight into it - especially the Measure platform and publish. Everything is there to manage social media communities and report back on the success you're having, it just takes experience to understand how best to extract your needs from Falcon.

Pros

Performance Enhancing
Trustworthy
Effective Service
Caring

Amy M.

Role: Sales Marketing
Industry: Healthcare
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2020

Great customer service.

Likeliness to Recommend

8 /10

What differentiates Brandwatch from other similar products?

The DAM capabilities, being able to publish cross channel at once. To some extent the measure bar but still imporvements to be made.

What is your favorite aspect of this product?

Dam, Calendar and cross channel publishing

What do you dislike most about this product?

it can br frustrating to not get all the analytics you want in ne report.

What recommendations would you give to someone considering this product?

think about your strategy, ownership before purchasing.

Pros

Reliable
Trustworthy
Inspires Innovation
Generous Negotitation

Brandwatch

What is Brandwatch?

Company Details

Need Assistance?

Awards & Recognition

Brandwatch Ratings

85 Likeliness to Recommend

91 Plan to Renew

80 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Brandwatch?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Content Storage The ability to store various content assets (including text, photos and video) in a defined, structured repository.

Editorial Calendar The ability to create a common calendar view on when certain content assets will be published to customer-facing properties.

Web Experience Management Integration The ability to integrate with dedicated Web Experience Management platforms (either in the vendor's own product portfolio, or with 3rd party solutions).

Advanced Audio Management The ability to store, manage and perform basic edits on high-fidelity audio content.

Content Campaign Management The ability to deploy specific collateral or assets from the system to feed multi-channel marketing campaigns.

Multi-Channel Distribution The ability to deploy content assets and collateral to multiple channel endpoints (for example, traditional websites, native mobile applications or social media

Content Creation Provides tools for creating content to be used and shared on the platform.

DAM (Digital asset management) Integration The ability to integrate with dedicated Digital Asset Management Platforms.

Editorial Workflow The ability to move content through a structured, automated workflow process (i.e. intake content from create applications, and move to specific folders.

Content Curation / Library Controls The ability to curate content through tagging and metadata management, as well as library services (such as version control).

Personalization/Audience Targeting The ability to display certain content types in a given channel endpoint based on audience demographics (known profile) or traffic attributes (unknown profile).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Social Media Management - Enterprise

Social Media Monitoring

Brandwatch Reviews

Same features as other software but VERY pricey

Likeliness to Recommend

Pros

Cons

Adam E.

Great product that helps us manage multiple brands

Likeliness to Recommend

Pros

Amy M.

Great customer service.

Likeliness to Recommend

Pros

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Feature Ratings

Content Storage

Editorial Calendar

Web Experience Management Integration

Advanced Audio Management

Content Campaign Management

Multi-Channel Distribution

Content Creation

DAM (Digital asset management) Integration

Editorial Workflow

Content Curation / Library Controls

Personalization/Audience Targeting

Vendor Capability Ratings

Ease of Customization

Availability and Quality of Training

Ease of Implementation

Usability and Intuitiveness

Breadth of Features

Vendor Support

Quality of Features

Business Value Created

Ease of IT Administration

Ease of Data Integration

Product Strategy and Rate of Improvement