What is Brandwatch?
Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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84 Likeliness to Recommend
1
Since last award
90 Plan to Renew
1
Since last award
81 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brandwatch?
Pros
- Respectful
- Trustworthy
- Acts with Integrity
- Enables Productivity
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Advanced Audio Management
Content Storage
Editorial Calendar
Web Experience Management Integration
Multi-Channel Distribution
Content Campaign Management
Editorial Workflow
DAM (Digital asset management) Integration
Advanced Video Management
Personalization/Audience Targeting
Content Curation / Library Controls
Vendor Capability Ratings
Availability and Quality of Training
Ease of Implementation
Ease of Customization
Vendor Support
Usability and Intuitiveness
Breadth of Features
Quality of Features
Ease of IT Administration
Business Value Created
Ease of Data Integration
Product Strategy and Rate of Improvement
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Brandwatch Reviews
John H.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Apr 2021
Fantastic Product
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
Most effective content marketing tool I have used in our organization.
What is your favorite aspect of this product?
I like this platform as it has great marketing services. Our marketing team relys on this product to reach many potential customers and market our products and services.
What do you dislike most about this product?
I have not experienced any breakdown fromthe operation of this great product.
What recommendations would you give to someone considering this product?
For great content marketing Falcon.io platform is the best platform to go for.
Pros
- Enables Productivity
- Trustworthy
- Inspires Innovation
- Saves Time
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Dec 2020
Same features as other software but VERY pricey
Likeliness to Recommend
Pros
- Trustworthy
- Caring
- Respectful
- Fair
Cons
- Inhibits Innovation
- Less Performance Enhancing
- Less Productive
Adam E.
- Role: Industry Specific Role
- Industry: Entertainment
- Involvement: End User of Application
Submitted Nov 2020
Great product that helps us manage multiple brands
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
Ability to differentiate between organic content and paid social content. It's important for us to determine what our various levels of activity are driving across multiple teams and business goals and Falcon helps us do this.
What is your favorite aspect of this product?
The content dashboards and the content labelling system.
What do you dislike most about this product?
Social listening could be a little bit easier.
What recommendations would you give to someone considering this product?
Jump straight into it - especially the Measure platform and publish. Everything is there to manage social media communities and report back on the success you're having, it just takes experience to understand how best to extract your needs from Falcon.
Pros
- Performance Enhancing
- Trustworthy
- Effective Service
- Caring