What is Brandwatch?
Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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84 Likeliness to Recommend
1
Since last award
90 Plan to Renew
1
Since last award
81 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brandwatch?
Pros
- Respectful
- Trustworthy
- Acts with Integrity
- Enables Productivity
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Advanced Audio Management
Content Storage
Editorial Calendar
Web Experience Management Integration
Multi-Channel Distribution
Content Campaign Management
Editorial Workflow
DAM (Digital asset management) Integration
Advanced Video Management
Personalization/Audience Targeting
Content Curation / Library Controls
Vendor Capability Ratings
Availability and Quality of Training
Ease of Implementation
Ease of Customization
Vendor Support
Usability and Intuitiveness
Breadth of Features
Quality of Features
Ease of IT Administration
Business Value Created
Ease of Data Integration
Product Strategy and Rate of Improvement
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Brandwatch Reviews
Salome C.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Feb 2023
Effective features
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
In the error of social media, you need a tool to monitor and notify you when mentioned and gives you trends to ensure you market in the right direction. One of the best tool for such assignment is the Brandwatch. You are able to monitor all the social media platforms and analyze the trends to give you the best marketing direction for your strategies.
What is your favorite aspect of this product?
other than most tool in its competition, you are able to follow well and be informed about the social media happening without hustle,
What do you dislike most about this product?
For dislike, the tool has never disappointed.
What recommendations would you give to someone considering this product?
Highly recommended for social media marketing.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Sheila K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Vendor Selection and Purchasing
Submitted Sep 2022
Fantastic product!
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
There are a lot of analytics that are at your disposal.
What is your favorite aspect of this product?
The filtering capabilities are wonderful!
What do you dislike most about this product?
Video tutorials would be a great addition to the toolset. I know if I run into an issue, rather than calling support - pulling up a video would be most helpful
What recommendations would you give to someone considering this product?
There are many products like this out there. Make sure whichever you choose works best for your environment. Brandwatch is a great option!
Pros
- Performance Enhancing
- Continually Improving Product
- Reliable
- Enables Productivity
Sarah B.
- Role: Human Resources
- Industry: Healthcare
- Involvement: End User of Application
Submitted Aug 2022
Market Shining Through Collaboration Platform
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
Combination of features,single software that serves whole team needs.
What is your favorite aspect of this product?
It combination of team management and workflow as well as digital marketing.
What do you dislike most about this product?
So far it has proved to be of more benefits than what we expected we can't complain at all.
What recommendations would you give to someone considering this product?
To reduce costs and enhance your productivity, join ti's software .
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing