Smartsheet

Brandfolder

Composite Score

8.1 /10

CX Score

8.4 /10

50 Reviews Write a Review

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What is Brandfolder?

Brandfolder is a visually-elegant and user-friendly Digital Asset Management software that allows marketers and creatives across industries to maximize their brand management potential. With its cloud-first architecture, users can organize, manipulate, distribute, and analyze their most important digital collateral from a single source of truth. With advanced AI-powered smart search, asset editing and manipulation, annotated workflow with approvals and notifications, and actionable brand insights, Brandfolder’s feature suite amplifies cross-team collaboration and productivity, and empowers external users to access the content they need with unprecedented ease.

Company Details

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Awards & Recognition

Brandfolder won the following awards in the Digital Asset Management category

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2024 Emotional Footprint Champion

Latest Award, 2024

Strategy and Innovation
Service Experience
Contract Negotiation

Latest Award, 2024

Strategy and Innovation
Service Experience
Contract Negotiation

2022

2 Top Rated Capabilities

7 Top Rated Features

2021

Brandfolder Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brandfolder.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

100 Plan to Renew

84 Satisfaction of Cost Relative to Value

4
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brandfolder?

0% Negative

8% Neutral

92% Positive

Pros

Continually Improving Product
Reliable
Performance Enhancing
Respectful

Feature Ratings

Average 84

Collaboration

Digital Asset Sharing

Cloud Offering

Automation of Metadata Creation

Digital Asset Findability

Content Capture

Permissions and Access Right Management

Workflow and Approval Management

Integration

Version Management

Intelligent Indexing

Vendor Capability Ratings

Average 83

Ease of Customization

Ease of Data Integration

Quality of Features

Business Value Created

Ease of IT Administration

Breadth of Features

Ease of Implementation

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Usability and Intuitiveness

Brandfolder Reviews

Lisbeth G.

Role: Sales Marketing
Industry: Food and Beverage
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2024

Easy to use, access creative in one platform

Likeliness to Recommend

10 /10

What differentiates Brandfolder from other similar products?

It's easy to use, and doesn't require a lot of training for your clients to learn how to use.

What is your favorite aspect of this product?

It allows to upload new versions on top of the old creative, so you can see creative history without losing old creative

What do you dislike most about this product?

nothing, I am very satisfied with all the features

What recommendations would you give to someone considering this product?

Get this tool if you are a Marketing agency, it makes your life much easier. No more sending heavy creative files via email and struggling to keep up with versioning.

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Rosanna S.

Role: Sales Marketing
Industry: Not for Profit
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2024

Easy to Use and Implement

Likeliness to Recommend

8 /10

What differentiates Brandfolder from other similar products?

Brandfolder uses a simple format for DAM and can index and share easily and doesn't require too much implementation

What is your favorite aspect of this product?

The security features are great and you can't just take content out and share it.

What do you dislike most about this product?

I wish there was an easier way to share some assets with an external vendor via a hot link or something so we don't have to package up a lot of assets.

What recommendations would you give to someone considering this product?

Great product and easy to use

Pros

Acts with Integrity
Security Protects
Continually Improving Product
Efficient Service

Jeffrey G.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2024

Effortless asset management with BrandFolder

Likeliness to Recommend

9 /10

What differentiates Brandfolder from other similar products?

Compared to other brand management solutions, BrandFolder stands out with its simple and easy-to-use user interface. Due to its intuitive design, the platform is ideal for teams of any size or level of experience, allowing you to optimize brand management and communication.

What is your favorite aspect of this product?

BrandFolder's ease of use is its most notable quality. Brand assets are easily uploaded, organized and shared. All aspects of brand management are simplified with the ability to customize user permissions and roles, promoting effective teamwork.

What do you dislike most about this product?

While BrandFolder's ease of use is undeniable, some users may prefer more sophisticated options. While the platform meets the needs of people looking for basic brand management features, it may not be up to par for those who need more advanced capabilities.

What recommendations would you give to someone considering this product?

Businesses looking for an easy-to-use brand management solution with a low learning curve might consider BrandFolder. Think about the scalability of the platform in the future and make sure your team's needs are compatible with its features.

Pros

Enables Productivity
Efficient Service
Saves Time
Friendly Negotiation

Brandfolder

What is Brandfolder?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

2022 Data Quadrant Gold Medalist

2022 Emotional Footprint Champion

Brandfolder Ratings

86 Likeliness to Recommend

100 Plan to Renew

84 Satisfaction of Cost Relative to Value

4 Since last award

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Brandfolder?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Collaboration Users share, view, edit, discuss, and provide feedback on content, synchronously or asynchronously, either natively or through a third-party integration.

Digital Asset Sharing Ability to securely share the digital assets (or files)

Cloud Offering Cloud compatibility (software and infrastructure).

Automation of Metadata Creation Asset metadata can be created using rules.

Digital Asset Findability Capabilities of navigation and browsing

Content Capture Channels through which content is uploaded or classified.

Permissions and Access Right Management Defining of user-access rights for content assets or folders at group and individual level to control the management of digital assets.

Workflow and Approval Management Ability to model, build, and execute automatic workflows for the purpose of managing content-centric processes.

Integration Integration with E-Commerce and/or Other Platforms

Version Management Ability to create and view multiple versions of a content asset through iterative edits in accordance with pre-defined limitations.

Intelligent Indexing AI driven capability to label & classify automatically

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Brandfolder Reviews

Lisbeth G.

Easy to use, access creative in one platform

Likeliness to Recommend

Pros

Rosanna S.

Easy to Use and Implement

Likeliness to Recommend

Pros

Jeffrey G.

Effortless asset management with BrandFolder

Likeliness to Recommend

Pros

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4
Since last award

Feature Ratings

Collaboration

Digital Asset Sharing

Cloud Offering

Automation of Metadata Creation

Digital Asset Findability

Content Capture

Permissions and Access Right Management

Workflow and Approval Management

Integration

Version Management

Intelligent Indexing

Vendor Capability Ratings

Ease of Customization

Ease of Data Integration

Quality of Features

Business Value Created

Ease of IT Administration

Breadth of Features

Ease of Implementation

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Usability and Intuitiveness