Bombora Logo
Bombora Logo
Bombora Inc

Bombora

Composite Score
7.1 /10
CX Score
6.9 /10
Category
Bombora
7.1 /10

What is Bombora?

Bombora is a provider of Intent data for B2B sales and marketing. Bombora's data aligns marketing and sales teams, enabling them to base their actions on the knowledge of which businesses are actively researching what products, and the intensity of that research. Using this information, marketers can drive more qualified demand through the funnel, while sales teams can better prioritize accounts and have higher quality conversations.

Company Details


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Awards & Recognition

Bombora won the following awards in the Account-Based Marketing category

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Bombora Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Bombora.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

81 Likeliness to Recommend

1
Since last award

81 Plan to Renew

1
Since last award

70 Satisfaction of Cost Relative to Value

1
Since last award


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
75%
Negotiation and Contract:
74%
Conflict Resolution:
72%
Strategy & Innovation:
65%
Service Experience:
89%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+73 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Bombora?

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5% Negative
29% Neutral
66% Positive

Pros

  • Respectful
  • Effective Service
  • Caring
  • Efficient Service

Feature Ratings

Average 73

Personalization/Audience Targeting

79

Unified Sales and Marketing Funnel

76

Team Alerts

75

Account-Based Advertising

74

Account Analytics & Measurement

74

Artificial Intelligence / Machine Learning

71

Customer Journey Modelling

70

Multichannel Campaign Management

66

Vendor Capability Ratings

Average 73

Ease of Implementation

82

Ease of Data Integration

80

Ease of IT Administration

78

Ease of Customization

75

Usability and Intuitiveness

75

Vendor Support

74

Quality of Features

73

Availability and Quality of Training

72

Product Strategy and Rate of Improvement

70

Business Value Created

66

Breadth of Features

64

Bombora Reviews

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted May 2022

Great product for insight with a clear use-case

Likeliness to Recommend

8 /10

Pros

  • Efficient Service
  • Caring
  • Respectful
  • Includes Product Enhancements

Cons

  • Under Delivered
  • Commodity Features
  • Vendor Friendly Policies

Alejandro D.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2022

Easy to use, one time lift & you get reports

Likeliness to Recommend

8 /10

What differentiates Bombora from other similar products?

Metro area feature is great in order to help pinpoint contact

What is your favorite aspect of this product?

Metro Area

What do you dislike most about this product?

I wish it had the contacts and not have to use a partner vendor for it

What recommendations would you give to someone considering this product?

Use it with a tech stack that involves contact info

Pros

  • Unique Features
  • Efficient Service
  • Saves Time
  • Respectful

Abhisek P.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2022

Large database of intent topics - Very useful

Likeliness to Recommend

9 /10

What differentiates Bombora from other similar products?

Brand and customer service

What is your favorite aspect of this product?

Easy to use and very large database of topics to choose from

What do you dislike most about this product?

Few features are add-ons and prices could be flexible

What recommendations would you give to someone considering this product?

Must have tool for intent-based demand gen

Pros

  • Reliable
  • Efficient Service
  • Caring
  • Respectful